作·嗅之星榜单，以周榜的形式，呈现每周新鲜出炉的优秀作品。2025年9月12日～2025年9月18日，虎嗅第280 期，作·嗅之星的获奖文章分别是： 以下为榜单详情： TOP 1：《收手吧老罗，外面全是预制菜》作者：嬉笑创客 TOP 2：《不需要那么多小学老师了，他们都去做什么？》作者：财经杂志 TOP 3：《德国的世界第一，正在批量阵亡》作者：地球知识局 TOP 4：《中国孩子正在经历肌肉力量危机》作者：果壳 TOP 5：《探访罗永浩事件后西贝后厨，员工：外卖订单骤降，收入几乎砍半》作者：凤凰网科技 TOP 6：《2000万老外低调涌入中国背后》作者：旅界 TOP 7：《不理解西贝招惹罗永浩干嘛？》作者：半佛仙人 TOP 8：《小红书的"赵露思悖论"》作者：君泽 TOP 9：《花两万去小城市"捡套房住"的年轻人，熬不过第一年》作者：ELLEMEN睿士 TOP 10：《Anthropic突然封锁中国企业，我们该从中学到什么？》作者：硅星人 的作品和作者打Call。为了鼓励优秀内容的持续产出,虎 嗅将定期给获奖作者发放奖金,并给予站内推荐等特殊扶 持权益。 TOP 1 嬉笑创客 《收手吧老罗,外面全是预制菜》 ...

Core Viewpoint - Xiaohongshu's strategy of leveraging external influences, such as celebrity endorsements, has led to a loss of confidence in its original direction and user base [1][20]. Group 1: Celebrity Influence and User Engagement - Zhao Lusi's live streaming on Xiaohongshu resulted in her follower count surpassing 20 million, a significant milestone for the platform [1]. - Zhao Lusi became a consistent presence on Xiaohongshu's trending topics, with daily discussions about her live streams dominating the platform [2]. - The live streams broke historical records in terms of viewership and peak concurrent users [3]. Group 2: User Experience and Growth Anxiety - The aggressive promotion of Zhao Lusi's content has led to user dissatisfaction, with some users expressing a desire for her to leave the platform [4]. - This situation exemplifies the "Zhao Lusi Paradox," where user experience is compromised for data growth, reflecting Xiaohongshu's "growth anxiety" as it seeks to maintain over 100 million daily active users [5][10]. - Xiaohongshu's previous strategy focused on organic growth through community engagement, but the need for rapid user acquisition has shifted its approach [9][13]. Group 3: Internal Changes and Strategic Shifts - In 2023, Xiaohongshu's internal operations began to prioritize user acquisition metrics over content quality, indicating a shift in focus towards growth [12][13]. - Significant organizational changes occurred in early 2024, with a restructuring of community and marketing departments to enhance growth strategies [14]. - The entertainment division has become more proactive in engaging with celebrities, aiming to compete with platforms like Weibo for entertainment influence [15]. Group 4: Cultural and Strategic Implications - Xiaohongshu's attempts to replicate the chaotic success of Weibo in its community may undermine its unique brand identity, which is built on trust and quality content [17]. - The platform's reliance on external figures for growth reflects a deeper cultural insecurity, suggesting a lack of faith in its organic user-generated content [18][20]. - This cycle of borrowing influence may hinder the development of a sustainable community culture, ultimately affecting Xiaohongshu's long-term viability [19][20].

Group 1 - The core issue revolves around Zhao Lusi's conflict with her agency, leading to her rapid engagement in live streaming on Xiaohongshu, which resulted in significant user growth for the platform [1][2][4] - Zhao Lusi's fan base on Xiaohongshu surpassed 20 million, marking a milestone compared to other platforms like Weibo and Douyin [2] - Xiaohongshu's algorithm appears to have favored Zhao Lusi, resulting in her frequent appearances on the hot list, which has raised concerns about user experience and engagement [3][6] Group 2 - The phenomenon termed "Zhao Lusi Paradox" highlights the trade-off between user experience and data growth, as Xiaohongshu seeks to attract a top influencer to boost its user metrics [6][22] - Xiaohongshu's growth strategy has shifted from a natural growth model to a more aggressive approach, focusing on user acquisition and leveraging high-profile collaborations [11][15] - The platform's internal restructuring has led to a more segmented approach to community operations and marketing, aiming to enhance its competitive edge in the entertainment sector [16][18] Group 3 - The entertainment division of Xiaohongshu has become more proactive in engaging with celebrities, moving away from a passive role to actively seeking collaborations [18][21] - The leadership changes within Xiaohongshu's entertainment team reflect a shift towards a more aggressive marketing strategy, emphasizing the need to compete with platforms like Weibo [20][21] - The reliance on external influencers like Zhao Lusi indicates a cultural insecurity within Xiaohongshu, as it struggles to cultivate its own homegrown talent [27][30]