Core Insights - The overseas market, particularly in Europe and North America, is a key focus for Chinese television brands, especially against strong competition from Korean and local brands [1][5] Group 1: TCL's Performance - TCL Electronics reported a global television shipment of 21.08 million units in the first three quarters of 2025, representing a year-on-year increase of 5.3% [4] - Shipments of TCL televisions sized 75 inches and above in international markets grew by 61.8%, with Mini LED television shipments increasing by 153.3% to 2.24 million units [4] - The sales revenue of TCL televisions increased by 8.7% year-on-year due to product structure optimization [4] Group 2: Market Trends - In the European market, TCL's shipments of 75 inches and above televisions increased by 138%, while Mini LED television shipments rose by 124.1% [4] - In North America, the average selling price of TCL televisions increased by over 15%, with shipments of 75 inches and above televisions growing by 34.1% and Mini LED television shipments soaring by 384.5% [4] - TCL's retail market share in the U.S. was among the top two in the first eight months of the year [4] Group 3: Challenges in the Domestic Market - In the Chinese market, TCL's television shipments declined by 4.1% year-on-year due to industry adjustments, although Mini LED television shipments increased by 80.6% [5] - The overall television market in China saw a shipment total of 23.895 million units, down 2.5% year-on-year [5] - The average television size in the Chinese market exceeds 60 inches, while the global average is still below 55 inches, indicating significant growth potential in larger sizes [5]

Core Viewpoint - TCL Huaxing has officially taken over the LCD 8.5 generation line (t11) from LG Display, enhancing its production capacity and market share in the LCD panel industry [1]. Group 1: Company Developments - TCL Huaxing now owns a total of 2 6th generation, 4 8.5 generation, 1 8.6 generation, and 2 10.5 generation LCD production lines, positioning itself as a major player in the market [1]. - The acquisition of t11 is expected to increase TCL Huaxing's global LCD production capacity share by 3.6 percentage points to 22.9% [1]. - The combined market share of the top three panel manufacturers, BOE, TCL Huaxing, and Huike, is projected to rise to 66% following the acquisition [1]. Group 2: Market Trends and Strategies - TCL Huaxing plans to expand its production capacity for large-sized TVs, particularly those 80 inches and above, to maintain its competitive edge in the 55-inch segment [2]. - The company may also consider incorporating monitor panel production into t11, given the increasing demand for IT panels [2]. - The implementation of a subsidy policy in China since August last year is expected to double the penetration rate of MiniLED backlit TVs to 4.1% in 2024, driven by energy-saving features [2]. Group 3: Supply and Demand Dynamics - The demand for LCD panels, especially for TVs 85 inches and above, is expected to grow, necessitating increased production capacity to meet this rising demand [3]. - The concentration of supply in the TV panel market is anticipated to help balance supply and demand, contributing to price stability for TV panels in the future [3].