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2025Temu 卖家必看:怎样提高店铺安全与运营效率
Sou Hu Cai Jing· 2025-11-14 09:11
2025 年跨境电商赛道上,Temu 凭借独特的半托管模式成为众多卖家的新选择。但对 temu 卖家而言,如何把握平台红 利、规避运营风险,甚至借助工具提升效率?尤其是在注册和日常管理中,选择合适的辅助工具至关重要 —— 一款安全 高效的跨境电商浏览器,能为 temu 卖家的账号安全和运营效率保驾护航。 对 temu 卖家来说,Temu 的核心优势在于 "低门槛 + 高潜力"。不同于传统亚马逊等平台的重运营模式,Temu 的半托管模 式让卖家无需承担仓储和物流压力,只需专注选品和营销。但这并不意味着 temu 卖家可以忽视风险 —— 账号安全、平台 规则理解、运营效率,都是决定盈利的关键。 从平台特性来看,Temu 的 "超低价策略" 源于制造商直供模式,省去中间环节后,商品价格优势显著,这对预算有限的 temu 卖家而言,是打开市场的 "敲门砖"。而政策层面,中国对跨境出口平台的支持,以及美国 "最低限度条款" 下 800 美 元以下商品免关税的政策,进一步降低了 temu 卖家的运营成本,利润空间被放大。 1. 选品与供应链:覆盖广、成本低是基础 2. 政策红利:利用平台规则降低合规风险 Temu 的 " ...
情趣内衣,彻底改变苏北县城
36氪· 2025-07-20 09:27
Core Viewpoint - The article highlights the unique economic transformation of Guanyun County in Jiangsu, which has become a hidden champion in the production of lingerie, specifically adult lingerie, contributing to a significant portion of China's market share in this niche industry [3][7][9]. Summary by Sections Economic Overview - Jiangsu is recognized as a strong economic province in China, with a balanced distribution of wealth across its cities and counties, where Guanyun County, despite its low GDP ranking, has emerged as a leader in a specific industry [3][4][7]. Industry Development - Guanyun County produces 60-70% of China's adult lingerie, with over 1,000 factories dedicated to this sector, and more than 80% of its output is for export [9][22]. - The county's annual sales in this industry have reached nearly 8 billion yuan, showcasing a significant economic impact [22]. Historical Context - Initially an agricultural county known for soybean production, Guanyun transitioned to lingerie manufacturing due to market opportunities identified by local entrepreneurs [11][16][19]. Key Figures - The rise of the lingerie industry in Guanyun is attributed to local youth like Lei Congrui, who capitalized on e-commerce platforms to establish a successful business model [17][20]. - Approximately 20,000 of the county's 1 million residents are involved in the lingerie industry, indicating a substantial local workforce dedicated to this sector [21]. Market Challenges - The industry faced challenges due to the US-China trade war, which affected export dynamics and profit margins due to increased tariffs [25][31]. - The cancellation of the small parcel tax exemption in the US has led to a shift in business strategies, with local companies adapting to new market conditions [34][36]. Government Support - The local government has recognized the lingerie industry as a legitimate economic sector, implementing development plans and establishing an industrial park to support growth [41][44]. Cultural Shift - There is a notable cultural shift in the perception of adult lingerie in China, moving from taboo to a more accepted form of self-expression and fashion, as evidenced by the evolving designs and marketing strategies [46][50].