Core Insights - Amazon is the largest cross-border e-commerce platform globally, with traffic exceeding the combined total of its second to sixth competitors [1] - New seller registrations on Amazon are set to begin in 2026, with potential incentives of up to $550,000 plus subsidies for new sellers [1] Group 1: Market Entry - Sellers need to choose the appropriate Amazon marketplace, with over 20 overseas sites available for Chinese sellers, covering North America, Europe, and Asia [1] - Each marketplace has different market potential and competitive environments, requiring sellers to conduct thorough market research based on product type, target customer demographics, and operational costs [1] Group 2: Product Selection - Sellers must determine what products to sell, who the target audience is, and their competitive advantages [3] - Amazon provides various product selection tools, such as Opportunity Detector and Product Compass, to help sellers understand market trends and competition [3] - It is crucial to avoid restricted products, such as patented items and high-risk categories, while selecting products that are easy to package, have a long shelf life, and possess brand potential [3] Group 3: Cost Considerations - Basic costs for opening a store include monthly service fees for professional selling plans, sales commissions, logistics, advertising, refund fees, and listing fees [3] - Sellers often overlook withdrawal fees, which can be as high as 0.9% for smaller transactions, with a minimum fee of 0.5% when withdrawing funds through Amazon's global payment system [3] Group 4: Payment Solutions - Sellers can choose a suitable third-party payment platform from Amazon's "Payment Service Provider Program" for withdrawals, with options like WindPayer offering lower fees of 0.3% and promotional rates as low as 0.1% [6] - The registration process requires documentation such as business licenses, legal representative identification, credit card information, and bank account details [6] - Domestic sellers can use RMB accounts for global payments, while overseas accounts can receive payments in USD or local currencies [6] Group 5: Post-Launch Considerations - After launching a store, sellers must stay updated on Amazon's rule changes, optimize listings, promote ads, and manage inventory [6] - Detailed planning based on target markets, product characteristics, and business strategies is essential for gradually expanding international operations and achieving long-term growth in cross-border e-commerce [6]