在确定了产品后，卖家还需要考虑开店的基本成本。其中包括专业销售计划月服务费、销售佣金、物流、广告、退款手续费、清单费等费用。还有一个容易 被卖家忽略的一个费用，就是提现手续费，亚马逊全球收款进行提现时，不仅开通门槛高，而且对于流水较小的卖家提现手续费高达0.9%，最低也要0.5% 的手续费，比较不划算。 亚马逊作为全球最大的跨境电商平台，其访问量超过了第二到第六名网站的总和。2026年亚马逊新卖家入驻已经开始启动了，最高可领55万美金+补贴，打 算开店的卖家可以准备起来了。 在开店之前，卖家需要选择合适的亚马逊站点。亚马逊目前向中国卖家开放了20多个海外站点，覆盖了北美、欧洲、亚洲等多个区域。每个站点的市场潜力 和竞争环境不同，在初期选择目标市场时，卖家需要做好充分的市场调研和准备，根据自己的产品类型、目标客户群体以及运营成本等因素来决定。 在选品上，卖家需要确定自己打算卖什么东西，卖给谁，怎么卖，有什么优势等信息。亚马逊上有提供多种选品工具，如商机探测器和选品指南针，帮助卖 家了解热门产品趋势和市场竞争情况。在选品时，需要避免一些受限产品，比如专利商品和某些高风险类别。选择易于包装和运输、保质期长、且具备品 ...

Core Insights - The report highlights Amazon's "Born Global" vision, focusing on how sellers can efficiently expand into global markets through a comprehensive approach that includes product export, brand development, supply chain management, and service integration [1][5][7] Group 1: Seller Success Stories - The "Pioneer" section showcases successful case studies of companies like GaiShi XiaoJi and XiHao, which have leveraged Amazon's full-chain solutions to achieve global expansion, breaking the stereotype of "Made in China" [1][2] - These companies have either tapped into emerging markets or iterated their products based on user feedback, providing replicable paths for others [1][2] Group 2: Efficient Market Entry - The "Easy to Start" section emphasizes simplifying the startup phase for sellers, utilizing tools like Amazon's product selection compass and opportunity detector, combined with AI to drive data-driven product selection [1][2] - The North America Remote Fulfillment (NARF) program allows sellers to launch products with zero inventory costs, significantly reducing market entry risks, as demonstrated by KUAILU's 10x growth in the Canadian market [1][2] Group 3: Logistics as a Key Support - The "Easy to Ship" section underscores the importance of logistics in global expansion, with Amazon's Supply Chain Solutions (SCA) integrating services like AGL, FBA, and AWD to help sellers reduce costs and improve efficiency [2][38] - Companies like Juxing Technology and Beisiqi have optimized last-mile delivery through FBA and inventory management via AWD, achieving productivity increases of over 200% and significant reductions in warehousing costs [2][38] Group 4: Long-term Brand Growth - The "Easy to Grow" section focuses on long-term brand development, where sellers utilize Amazon's brand flagship stores and advertising systems to build brand awareness and customer loyalty [2][38] - Successful strategies include leveraging promotional events and external marketing to drive traffic and sales, as seen with KingPavonini's 1100% sales growth over two years [2][38] Group 5: Overall Value Proposition - The overall narrative illustrates how Amazon provides a "light startup, rapid coverage, and stable growth" global expansion strategy through its comprehensive tools, logistics systems, and brand services [2][5] - The core value lies in demonstrating that Chinese sellers can effectively tap into global markets by combining "Chinese intelligence and global pathways" through precise product selection, compliant operations, intelligent logistics, and brand building [2][5]

Group 1 - The core viewpoint of the article highlights the shift in cross-border e-commerce strategies from a focus on the US market to a multi-regional approach, particularly targeting emerging markets in Europe, Japan, and Brazil [2][3][8] - Companies like TikTok Shop, Temu, and SHEIN are increasing their marketing efforts in Europe and expanding into local markets such as Saudi Arabia, Turkey, and South Korea [2][3] - The integration of AI technologies is becoming crucial for Chinese cross-border merchants, with companies like Anker Innovations investing in AI product development to enhance their global operations [3][4][12] Group 2 - Amazon Global Selling has launched the "Next Generation Cross-Border Chain" and established its first Global Intelligent Hub Warehouse (GWD) in Shenzhen, aiming to streamline logistics for Chinese sellers [5][6][7] - This new model allows sellers to send products to the GWD in Shenzhen, from where Amazon handles customs clearance and logistics to various global markets [5][6] - The "Next Generation Cross-Border Chain" includes features for market prediction and global supply chain management, enabling sellers to test market responses with minimal inventory [7][11] Group 3 - Amazon has reported a significant increase in the number of Chinese sellers on its European platform, with a year-on-year growth of over 25% and a 60% increase in sellers achieving over $500,000 in sales in their first year [8][9] - The company emphasizes a strategic approach to global expansion, encouraging sellers to assess product-market fit, resource capabilities, and long-term commitments to build competitive advantages [9][10] - Amazon is also implementing various incentives and support measures for sellers entering emerging markets, including logistics routes and compliance assistance [11][10] Group 4 - Amazon's new opportunity detection tools, such as the upgraded Opportunity Detector, help sellers identify unmet market demands and optimize product offerings based on consumer data [12][13] - The integration of AI tools across Amazon's platforms aims to enhance seller efficiency and product performance, although many sellers are still in the early stages of utilizing AI for data analysis [12][13] - The evolving landscape of AI in e-commerce is expected to reshape the cross-border ecosystem, with collaborations between AI companies and e-commerce platforms indicating a shift towards intelligent commerce [14]

Core Insights - Amazon launched the "Next Generation Global Selling" project in Shenzhen, marking a significant upgrade in cross-border e-commerce infrastructure with the introduction of its first Global Warehouse Distribution (GWD) center [1] - This initiative aims to empower sellers to achieve "one location storage, global sales," potentially catalyzing a shift from traditional manufacturing exports to high-quality brand exports for the Shandong industrial belt [1] Group 1: Shandong Industrial Belt's Strengths and Challenges - Shandong is a key manufacturing base in China, covering over 40 cross-border e-commerce product categories, with notable advantages in sectors like agricultural machinery, chemicals, textiles, tires, and home goods [2] - Many Shandong enterprises primarily engage in OEM production, limiting their brand influence and cross-border operational capabilities, which hinders their integration into the global value chain and profitability [2] - Amazon's China VP acknowledged Shandong's strong industrial foundation but noted the region's late start in brand development, using the example of small excavators successfully entering high-end overseas markets [2] Group 2: Core Value of the "Next Generation Global Selling" - The GWD's innovative "inventory sharing and dynamic allocation" supply chain management allows sellers to store goods in domestic hubs, with Amazon automatically distributing them to destination country fulfillment centers based on real-time sales forecasts [3] - This model significantly reduces inventory risks and financial pressures for Shandong enterprises, with storage costs potentially decreasing by 20%-40% compared to existing U.S. warehousing models [3] - It simplifies cross-border logistics by providing an integrated, end-to-end logistics solution, reducing management costs and uncertainties associated with coordinating multiple service providers [3] Group 3: Key Pathways for Shandong's Leap Forward - Since signing a memorandum of cooperation with the Shandong Provincial Department of Commerce in March 2024, Amazon has been advancing specialized incubation plans for Shandong's unique product categories [4] - Amazon Business has opened 11 global sites to Chinese sellers, aligning with Shandong's strengths in chemicals, machinery, and building materials, providing a stable growth channel with lower return rates and higher transaction efficiency compared to B2C [4] - Utilizing Amazon's AI tools like "Seller Assistant" can enhance operational efficiency in compliance, advertising, and inventory management, while data tools like "Opportunity Detector" help identify unmet overseas market demands [4] Group 4: Future Outlook - The "14th Five-Year Plan" identifies cross-border e-commerce as a new driver for foreign trade development, providing dual support for the transformation of the Shandong industrial belt [6] - The industry is moving towards product quality enhancement, innovative models, and global market expansion, with the challenge for Shandong enterprises being the transition from OEM to brand building [6] - Amazon's "Next Generation Global Selling" is reshaping the operational paradigm of cross-border e-commerce, transitioning from heavy asset overseas warehouse layouts to a lightweight, intelligent global supply chain network [6]

Core Insights - The cross-border e-commerce industry is shifting from "traffic competition" to a comprehensive strength competition focused on "supply chain + technology" [2][8] - Amazon announced multiple upgrades to its supply chain solutions, product selection tools, and brand services to enhance the efficiency and global competitiveness of cross-border e-commerce sellers [2][5] Supply Chain and AI Upgrades - Amazon Global Logistics (AGL) launched cross-border sea freight services between China and Japan, covering major ports and expanding its distribution network in the U.S. [3] - The Supply Chain Managed Service (AMS) now offers end-to-end management, allowing sellers to choose from various services [3] - Amazon's AI applications in product selection have been enhanced, significantly reducing data analysis time for sellers [3][4] Market Expansion and Seller Support - Amazon has opened 20 overseas sites to Chinese sellers, providing access to millions of active users and buyers [5] - The integration of AI and supply chain services is expected to increase seller retention, especially for small and medium-sized sellers who face high barriers to building logistics and data analysis capabilities [4] Industry Trends - The importance of resilient supply chains has been highlighted amid fluctuating international trade environments [6] - The logistics and warehousing costs account for 15%-20% of overall operating costs in cross-border e-commerce, making supply chain efficiency a critical factor for profitability [6] - Over 50% of global consumers consider "free shipping" a key factor in purchasing decisions, emphasizing the need for efficient supply chains [6] Competitive Landscape - Various cross-border e-commerce platforms are intensifying their supply chain strategies to gain a competitive edge [7] - Companies like Temu and SHEIN are investing heavily in local supply chains and logistics networks to enhance delivery efficiency [7] - The industry is entering a phase where supply chain capabilities will determine market positioning, with platforms needing to focus on cost control, demand forecasting, and user experience [7][8]