，系统展现亚马逊 EASY GO 解决方案助力卖家全球拓展的路径与成效，核心内容如下： 报告围绕 "生而全球" 的愿景，聚焦卖家从 "产品出海" 到 "品牌、供应链与服务全链路布局" 的转型需求，解答 "如何高效拓展全球市场" 的核心问题。全书 分为四大板块：先锋篇呈现出海标杆企业的成功路径；Easy to Start 聚焦高效启动方案；Easy to Ship 主打无忧物流服务；Easy to Grow 助力品牌长期成长。 先锋篇中，盖世小鸡、西昊等企业借助亚马逊全链路解决方案，率先实现全球布局。它们或开拓新兴站点挖掘蓝海市场，或通过用户反馈迭代产品、打造高 端品牌，打破 "中国制造" 刻板印象，为后来者提供了 "成熟站点验证、新兴站点复制" 等可借鉴路径。 Easy to Start 板块强调启动阶段的简化与高效。卖家通过亚马逊选品指南针、商机探测器等工具，结合 AI 赋能实现数据驱动选品；依托一站式合规服务破解 政策壁垒；借助北美远程配送计划（NARF）实现 "零库存成本" 测款与多站点同步上架，大幅降低新市场入场风险，如 KUAILU 通过 NARF 实现加拿大站 点 10 倍 + 增长。 Easy ...

跨境电商正在开启全球化的新征程。 过去跨境商家的战略中心是美国单一市场，随着4月份对等关税的风波以来，跨境电商和跨境平台纷纷 实行多地区市场策略，不断拓展非美第二市场。 今年以来，TikTok Shop集中发力欧洲，同时布局高潜力的日本、巴西等新兴市场。Temu、SHEIN也在 从第二季度开始加大欧洲市场的营销投放，并且加大沙特、土耳其、韩国等地的本地化拓展。 由此，发展新兴市场成为今年跨境电商的主旋律，但如何组织全球资源实现新兴市场的快速转化成了新 的难题。 另一方面，DeepSeek、Manus引爆全球后，中国跨境商家加速与AI融合。出海参考了解到，安克创新正 加大内部对AI的学习，开发出一系列内部的AI产品。跨境群体中迸发出Plaud、Ropet等多模态的AI原生 硬件，OpenAI大举进入智能体电商模式。 如何转化AI新技术带来的冲击成为跨境新机遇同样是商家们亟待解决的问题。 在这场行业巨变下，亚马逊全球开店发布"下一代跨境链"，在深圳落地首个亚马逊全球智能枢纽仓 （GWD），推出众多AI工具，试图与中国跨境商家们继续领跑全球电商的新竞赛。 上线"升级版半托管"，卖家实现深圳备货全球卖 近日，在亚马逊 ...

Core Insights - Amazon launched the "Next Generation Global Selling" project in Shenzhen, marking a significant upgrade in cross-border e-commerce infrastructure with the introduction of its first Global Warehouse Distribution (GWD) center [1] - This initiative aims to empower sellers to achieve "one location storage, global sales," potentially catalyzing a shift from traditional manufacturing exports to high-quality brand exports for the Shandong industrial belt [1] Group 1: Shandong Industrial Belt's Strengths and Challenges - Shandong is a key manufacturing base in China, covering over 40 cross-border e-commerce product categories, with notable advantages in sectors like agricultural machinery, chemicals, textiles, tires, and home goods [2] - Many Shandong enterprises primarily engage in OEM production, limiting their brand influence and cross-border operational capabilities, which hinders their integration into the global value chain and profitability [2] - Amazon's China VP acknowledged Shandong's strong industrial foundation but noted the region's late start in brand development, using the example of small excavators successfully entering high-end overseas markets [2] Group 2: Core Value of the "Next Generation Global Selling" - The GWD's innovative "inventory sharing and dynamic allocation" supply chain management allows sellers to store goods in domestic hubs, with Amazon automatically distributing them to destination country fulfillment centers based on real-time sales forecasts [3] - This model significantly reduces inventory risks and financial pressures for Shandong enterprises, with storage costs potentially decreasing by 20%-40% compared to existing U.S. warehousing models [3] - It simplifies cross-border logistics by providing an integrated, end-to-end logistics solution, reducing management costs and uncertainties associated with coordinating multiple service providers [3] Group 3: Key Pathways for Shandong's Leap Forward - Since signing a memorandum of cooperation with the Shandong Provincial Department of Commerce in March 2024, Amazon has been advancing specialized incubation plans for Shandong's unique product categories [4] - Amazon Business has opened 11 global sites to Chinese sellers, aligning with Shandong's strengths in chemicals, machinery, and building materials, providing a stable growth channel with lower return rates and higher transaction efficiency compared to B2C [4] - Utilizing Amazon's AI tools like "Seller Assistant" can enhance operational efficiency in compliance, advertising, and inventory management, while data tools like "Opportunity Detector" help identify unmet overseas market demands [4] Group 4: Future Outlook - The "14th Five-Year Plan" identifies cross-border e-commerce as a new driver for foreign trade development, providing dual support for the transformation of the Shandong industrial belt [6] - The industry is moving towards product quality enhancement, innovative models, and global market expansion, with the challenge for Shandong enterprises being the transition from OEM to brand building [6] - Amazon's "Next Generation Global Selling" is reshaping the operational paradigm of cross-border e-commerce, transitioning from heavy asset overseas warehouse layouts to a lightweight, intelligent global supply chain network [6]

Core Insights - The cross-border e-commerce industry is shifting from "traffic competition" to a comprehensive strength competition focused on "supply chain + technology" [2][8] - Amazon announced multiple upgrades to its supply chain solutions, product selection tools, and brand services to enhance the efficiency and global competitiveness of cross-border e-commerce sellers [2][5] Supply Chain and AI Upgrades - Amazon Global Logistics (AGL) launched cross-border sea freight services between China and Japan, covering major ports and expanding its distribution network in the U.S. [3] - The Supply Chain Managed Service (AMS) now offers end-to-end management, allowing sellers to choose from various services [3] - Amazon's AI applications in product selection have been enhanced, significantly reducing data analysis time for sellers [3][4] Market Expansion and Seller Support - Amazon has opened 20 overseas sites to Chinese sellers, providing access to millions of active users and buyers [5] - The integration of AI and supply chain services is expected to increase seller retention, especially for small and medium-sized sellers who face high barriers to building logistics and data analysis capabilities [4] Industry Trends - The importance of resilient supply chains has been highlighted amid fluctuating international trade environments [6] - The logistics and warehousing costs account for 15%-20% of overall operating costs in cross-border e-commerce, making supply chain efficiency a critical factor for profitability [6] - Over 50% of global consumers consider "free shipping" a key factor in purchasing decisions, emphasizing the need for efficient supply chains [6] Competitive Landscape - Various cross-border e-commerce platforms are intensifying their supply chain strategies to gain a competitive edge [7] - Companies like Temu and SHEIN are investing heavily in local supply chains and logistics networks to enhance delivery efficiency [7] - The industry is entering a phase where supply chain capabilities will determine market positioning, with platforms needing to focus on cost control, demand forecasting, and user experience [7][8]