在确定了产品后，卖家还需要考虑开店的基本成本。其中包括专业销售计划月服务费、销售佣金、物流、广告、退款手续费、清单费等费用。还有一个容易 被卖家忽略的一个费用，就是提现手续费，亚马逊全球收款进行提现时，不仅开通门槛高，而且对于流水较小的卖家提现手续费高达0.9%，最低也要0.5% 的手续费，比较不划算。 亚马逊作为全球最大的跨境电商平台，其访问量超过了第二到第六名网站的总和。2026年亚马逊新卖家入驻已经开始启动了，最高可领55万美金+补贴，打 算开店的卖家可以准备起来了。 在开店之前，卖家需要选择合适的亚马逊站点。亚马逊目前向中国卖家开放了20多个海外站点，覆盖了北美、欧洲、亚洲等多个区域。每个站点的市场潜力 和竞争环境不同，在初期选择目标市场时，卖家需要做好充分的市场调研和准备，根据自己的产品类型、目标客户群体以及运营成本等因素来决定。 在选品上，卖家需要确定自己打算卖什么东西，卖给谁，怎么卖，有什么优势等信息。亚马逊上有提供多种选品工具，如商机探测器和选品指南针，帮助卖 家了解热门产品趋势和市场竞争情况。在选品时，需要避免一些受限产品，比如专利商品和某些高风险类别。选择易于包装和运输、保质期长、且具备品 ...

Core Insights - The cross-border e-commerce industry is shifting from "traffic competition" to a comprehensive strength competition focused on "supply chain + technology" [2][8] - Amazon announced multiple upgrades to its supply chain solutions, product selection tools, and brand services to enhance the efficiency and global competitiveness of cross-border e-commerce sellers [2][5] Supply Chain and AI Upgrades - Amazon Global Logistics (AGL) launched cross-border sea freight services between China and Japan, covering major ports and expanding its distribution network in the U.S. [3] - The Supply Chain Managed Service (AMS) now offers end-to-end management, allowing sellers to choose from various services [3] - Amazon's AI applications in product selection have been enhanced, significantly reducing data analysis time for sellers [3][4] Market Expansion and Seller Support - Amazon has opened 20 overseas sites to Chinese sellers, providing access to millions of active users and buyers [5] - The integration of AI and supply chain services is expected to increase seller retention, especially for small and medium-sized sellers who face high barriers to building logistics and data analysis capabilities [4] Industry Trends - The importance of resilient supply chains has been highlighted amid fluctuating international trade environments [6] - The logistics and warehousing costs account for 15%-20% of overall operating costs in cross-border e-commerce, making supply chain efficiency a critical factor for profitability [6] - Over 50% of global consumers consider "free shipping" a key factor in purchasing decisions, emphasizing the need for efficient supply chains [6] Competitive Landscape - Various cross-border e-commerce platforms are intensifying their supply chain strategies to gain a competitive edge [7] - Companies like Temu and SHEIN are investing heavily in local supply chains and logistics networks to enhance delivery efficiency [7] - The industry is entering a phase where supply chain capabilities will determine market positioning, with platforms needing to focus on cost control, demand forecasting, and user experience [7][8]