为了提升直播的视觉效果和吸引力，客易云数字人在形象设计和场景搭建方面也下足了功夫。它可以根据不同的直播主题和目标受众，打造出 各种风格迥异的数字人形象，从时尚靓丽的青春偶像到成熟稳重的专业达人，满足不同观众的审美需求。同时，数字人还能置身于各种虚拟场 景中进行直播，如繁华的都市街头、宁静的乡村田野、神秘的科幻世界等，为观众带来身临其境的视觉体验。例如，在销售户外运动装备时， 数字人可以出现在风景秀丽的山间小道上，一边展示装备的使用方法，一边分享户外运动的乐趣和心得，让观众仿佛置身于户外运动的场景 中，激发他们的购买欲望。 在全球化浪潮的强力推动下，跨境电商行业呈现出蓬勃发展的态势，成为连接世界各地消费者与商品的重要桥梁。与此同时，直播这一极具互 动性和感染力的营销模式，也迅速在跨境电商领域扎根生长，为商家开辟了全新的销售渠道，为消费者带来了前所未有的购物体验。然而，传 统跨境电商直播在发展过程中逐渐暴露出诸多问题，如人力成本高昂、主播专业素养参差不齐、跨文化沟通障碍等。客易云数字人的出现，犹 如一颗璀璨的新星，以其独特的优势和创新的技术，为跨境电商直播领域带来了全新的变革与发展契机，成为当之无愧的革新先锋。 ...

Core Insights - TikTok Shop has rapidly established itself in the competitive cross-border e-commerce market, achieving a market share of 28.4% in Southeast Asia after merging with Tokopedia, ranking second behind Shopee's 48% share [1] - The U.S. market is highlighted as a key area for growth, with a transaction volume of nearly $5.5 billion in the first half of the year, representing a 109% year-on-year increase, making it the top-performing market for TikTok [3] Market Position - TikTok Shop's merger with Tokopedia has positioned it as a significant player in Southeast Asia, with a market share of 28.4%, while Shopee leads with 48% and Lazada trails at 16.4% [1] Seller Challenges - New sellers on TikTok Shop face three main challenges: selecting target markets, choosing products, and developing operational strategies [3] - The platform's various sales channels are compared to different modes of transportation, illustrating their unique characteristics and effectiveness [3][4] Sales Channel Analysis - Product cards are likened to "buses," providing basic traffic but limited entry points, making them suitable as a fallback channel rather than a primary growth method [3] - Self-operated short videos are compared to "taxis," offering accessibility but with unstable traffic flow [3] - Influencer partnerships are described as "ride-sharing," being a primary channel for many merchants but increasingly dominated by top-tier sellers [4] - Live streaming is compared to "private cars," offering strong control but requiring significant investment in equipment and personnel [4] Cost Considerations - Sellers must evaluate the cost-effectiveness of each channel rather than relying on intuition, with significant cost differences highlighted between different product categories [4][8] - The operational costs for live streaming can vary widely, with initial investments ranging from $16,000 to $36,000 depending on the setup [8] Seller Suitability for Live Streaming - Four types of sellers are identified as most suitable for live streaming: 1. Brands with sufficient budget for market expansion [7] 2. Established TikTok sellers with stable order volumes [5] 3. Sellers with prior live streaming experience in domestic markets [6] 4. High-ticket item sellers who can benefit from direct product promotion without extensive sample shipping [7] Operational Strategy - The decision on whether to set up live streaming in China or the U.S. involves trade-offs between cost, stability, and market potential [9][10] - Companies with strong IP and good platform relationships may benefit from operating in China, while those lacking these advantages should consider moving to the U.S. for better market access [10]

Core Viewpoint - The "International Cross-Border Live Streaming Industry Conference" held in Hainan aims to establish a cross-border e-commerce live streaming base, attracting significant participation from various industries and promoting international trade through digital platforms [1][2][3] Group 1: Event Overview - The conference attracted 300 benchmark enterprises from across the country and marked the unveiling of the Hainan Old Town Technology New City cross-border e-commerce live streaming base [1] - 20 companies and 6 foreign anchors signed contracts to settle in the new base, highlighting the diverse layout of Chinese enterprises going global [2] Group 2: Policy and Support - The conference introduced special support policies for the cross-border e-commerce live streaming industry, including service vouchers for enterprises, subsidies for foreign anchors, and support for cross-border data channel construction [2] - The policies aim to create an integrated service system combining "policy + scenario" to encourage various entities to participate in the establishment of the cross-border e-commerce live streaming base [2] Group 3: Strategic Development - The event serves as a starting point for clarifying the development strategy of the cross-border live streaming industry, focusing on policy innovation, service support, and resource integration [3] - The goal is to build an internationally influential digital trade hub, providing a platform for Chinese brands to go global and contributing to the cross-border e-commerce model of the free trade port [3]