作为跨境电商"出海四小龙"中的后起之秀，TikTok Shop仅用不到五年时间便在竞争激烈的市场中占据一席之地。根据墨腾创投发布的《2024年东南亚电商 报告》，TikTok Shop与Tokopedia合并后，在东南亚市场的份额达到28.4%，位居第二，仅次于占据48%份额的老牌平台Shopee，而Lazada则以16.4%的份额 被远远甩在身后。 随着TikTok Shop的快速发展，大量国内商家涌入这一新兴平台。然而，新卖家在布局时往往面临三大核心问题：如何选择目标市场、如何挑选产品、如何 制定运营策略。9月5日，在深圳举办的"派代TikTok增长峰会"上，多位行业嘉宾结合自身经验，为卖家提供了实用建议。 在TikTok的全球市场中，美国市场表现尤为突出。今年上半年，美区交易额接近55亿美元，同比增长109%，在所有国家站点中排名第一。对于希望扩大规 模的跨境电商卖家而言，美区已成为不可忽视的关键市场。 作为TikTok美区箱包类目第一的亿级卖家，同时也是WooKoo中国区CEO的吞吞，在直播带货领域取得了显著成绩。他将TikTok的四种主要带货渠道比喻为 不同的交通方式，帮助卖家更直观地理解其特点。 ...

Core Viewpoint - The "International Cross-Border Live Streaming Industry Conference" held in Hainan aims to establish a cross-border e-commerce live streaming base, attracting significant participation from various industries and promoting international trade through digital platforms [1][2][3] Group 1: Event Overview - The conference attracted 300 benchmark enterprises from across the country and marked the unveiling of the Hainan Old Town Technology New City cross-border e-commerce live streaming base [1] - 20 companies and 6 foreign anchors signed contracts to settle in the new base, highlighting the diverse layout of Chinese enterprises going global [2] Group 2: Policy and Support - The conference introduced special support policies for the cross-border e-commerce live streaming industry, including service vouchers for enterprises, subsidies for foreign anchors, and support for cross-border data channel construction [2] - The policies aim to create an integrated service system combining "policy + scenario" to encourage various entities to participate in the establishment of the cross-border e-commerce live streaming base [2] Group 3: Strategic Development - The event serves as a starting point for clarifying the development strategy of the cross-border live streaming industry, focusing on policy innovation, service support, and resource integration [3] - The goal is to build an internationally influential digital trade hub, providing a platform for Chinese brands to go global and contributing to the cross-border e-commerce model of the free trade port [3]