车企与酒企合作营销

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五粮液参股车企推出75折购酒特权
Di Yi Cai Jing· 2025-09-04 12:12
Core Points - The recent launch of new cars by Yibin Kaiyi Automobile Co., Ltd., a subsidiary of Wuliangye Group, includes a promotional offer allowing car owners to purchase Wuliangye liquor at a 25% discount [1][3] - The Kaiyi Automobile App indicates that the price for a 500ml bottle of the 52-degree Baijiu is 1100 RMB, with a special employee price of 1008 RMB for six bottles [1][3] - Wuliangye Group holds a 1.33% stake in Kaiyi Automobile through its wholly-owned subsidiary Sichuan Yibin Push Group Co., Ltd. [3] Company Overview - Yibin Kaiyi Automobile Co., Ltd. was established in January 2014, with a registered capital of approximately 4.73 billion RMB, focusing on the development and production of automobiles and parts [3] - The company aims to achieve a production and sales volume exceeding 60,000 units by the first half of 2025, with a user base surpassing 300,000 [3] - Kaiyi has developed a comprehensive product matrix covering SUVs, sedans, and MPVs, with several models launched including Xuanjie, Xuandu, Kunlun, and Shiyue [3] Trademark Information - The company has applied for trademarks related to "Kaiyi Shiyue MATE" and "Kaiyi Shiyue," with classifications involving construction repair and transportation tools [6]
五粮液参股车企推出75折购酒特权
第一财经· 2025-09-04 11:56
Core Viewpoint - The collaboration between Wuliangye Group and Yibin Kaiyi Automobile Co., Ltd. includes a promotional offer where car buyers can purchase Wuliangye liquor at a 25% discount after buying a vehicle [2][4]. Group 1: Company Overview - Yibin Kaiyi Automobile Co., Ltd. was established in January 2014, with a registered capital of approximately 4.73 billion RMB, focusing on the development and production of automobiles and parts [4]. - The company has achieved significant growth, with production and sales expected to exceed 60,000 vehicles in the first half of 2025, and exports increasing by over 300% year-on-year, reaching a cumulative user base of over 300,000 [4]. Group 2: Product and Pricing - The Kaiyi Automobile App lists the price of the 500ml 52-degree Wuliangye liquor at 1,100 RMB per bottle, with a promotional package of six bottles priced at 1,008 RMB [3]. - The new Kaiyi Mate series vehicles are priced between 59,900 RMB and 69,900 RMB [2]. Group 3: Shareholding Structure - Wuliangye Group holds a 1.33% stake in Kaiyi Automobile through its wholly-owned subsidiary, Sichuan Yibin Push Group Co., Ltd. [5]. Group 4: Trademark Information - Kaiyi Automobile has applied for trademarks such as "Kaiyi Shiyue MATE" and "Kaiyi Shiyue," with successful registrations in categories related to construction repair and transportation tools [8].