Core Insights - The price of Chilean cherries in China has significantly decreased this winter, with prices dropping after the arrival of sea-freighted cherries, leading to a "half-price" model compared to air-freighted cherries [3][5][7] Pricing Trends - Initial air-freighted cherries were priced over 100 yuan per pound, but sea-freighted cherries have led to prices being slashed to around 25-35 yuan per pound in some markets [4][5] - The wholesale price for 5 kg of SANTINA variety cherries is reported to be between 300 to 320 yuan, which is approximately 20% lower than the same period last year [5][7] Market Dynamics - The shift in consumer purchasing behavior has led to a greater emphasis on cost-effectiveness, with more consumers opting for bulk purchases, prompting retailers to adjust their pricing strategies [5][7] - The supply of cherries has increased this year due to a slight rise in planting area in Chile, resulting in a larger supply and earlier market entry compared to previous years [7][14] Sales and Promotions - Online sales of cherries have become highly competitive, with significant discounts being offered through live-streaming platforms, creating a "price war" atmosphere [10][12] - Retailers are also implementing promotional strategies, such as offering travel incentives for top suppliers and purchasers, to boost sales during the cherry season [9][14] Import and Supply Chain - Chile remains the primary source of cherries for China, with over 90% of cherries exported to the Chinese market, and the expected export volume for the current season is projected to reach 1.31 million boxes (approximately 65.5 million kg) [14][15] - The logistics for transporting cherries from Chile to China have improved, with dedicated "cherry express" routes reducing transit times to about 23 days [16][17]