新京报贝壳财经记者 俞金旻 阎侠 编辑 王进雨 校对 卢茜 ▲ 今年到港的新鲜车厘子。受访者供图 今年冬天，随着智利车厘子海运抵达中国，价格再度被"打下来"。 新京报贝壳财经记者了解到，今年车厘子的价格显著低于往年，初期空运果每斤超百元，海运到货后开 启"腰斩"模式。 "车厘子其实还是要靠海运，因为海运量大价格才能低，11月中旬，我们这里也有空运车厘子，口感确 实要比海运的好不少，但价格也有点贵，差不多5公斤售价1000元左右。"华东地区最大果蔬交易批发市 场上海展辉果蔬批发市场经销商王辉对新京报贝壳财经记者表示，12月15日，智利车厘子SANTINA品 种5公斤包装2JD批发价300至320元，"就看你选择实惠还是品质了。" 新京报贝壳财经记者注意到，直播间内，车厘子也成了"顶流"水果并掀起价格战，不少主播宣称"昨天 我卖的129（元），现在只要89（元）""挑战全网车厘子地板价"。 每斤售价25元-35元，"最强"销售奖励出国游 冬季"顶流"水果来了。 12月17日，贝壳财经记者走访了上海线下多家水果店，车厘子整体价格差距明显。部分私人水果店价格 在批发价的基础上加价5元以内。根据大小规格不同，每斤售价2 ...

Core Insights - The price of Chilean cherries in China has significantly decreased this winter, with prices dropping after the arrival of sea-freighted cherries, leading to a "half-price" model compared to air-freighted cherries [3][5][7] Pricing Trends - Initial air-freighted cherries were priced over 100 yuan per pound, but sea-freighted cherries have led to prices being slashed to around 25-35 yuan per pound in some markets [4][5] - The wholesale price for 5 kg of SANTINA variety cherries is reported to be between 300 to 320 yuan, which is approximately 20% lower than the same period last year [5][7] Market Dynamics - The shift in consumer purchasing behavior has led to a greater emphasis on cost-effectiveness, with more consumers opting for bulk purchases, prompting retailers to adjust their pricing strategies [5][7] - The supply of cherries has increased this year due to a slight rise in planting area in Chile, resulting in a larger supply and earlier market entry compared to previous years [7][14] Sales and Promotions - Online sales of cherries have become highly competitive, with significant discounts being offered through live-streaming platforms, creating a "price war" atmosphere [10][12] - Retailers are also implementing promotional strategies, such as offering travel incentives for top suppliers and purchasers, to boost sales during the cherry season [9][14] Import and Supply Chain - Chile remains the primary source of cherries for China, with over 90% of cherries exported to the Chinese market, and the expected export volume for the current season is projected to reach 1.31 million boxes (approximately 65.5 million kg) [14][15] - The logistics for transporting cherries from Chile to China have improved, with dedicated "cherry express" routes reducing transit times to about 23 days [16][17]