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新央企启航:长安凯程驶入“世界一流商用车品牌”快车道
Zhong Guo Qi Che Bao Wang· 2025-07-29 06:31
Core Viewpoint - The establishment of Changan Automobile Group marks a significant opportunity for the commercial vehicle sector, with Changan Kaicheng positioned to leverage this new central enterprise status to enhance its capabilities and accelerate its transformation towards becoming a world-class commercial vehicle brand [1][4]. Resource Integration Builds New Development Advantages - Changan Kaicheng has been deeply involved in the commercial vehicle sector for 41 years, achieving cumulative sales of over 10 million units. In the first half of this year, it launched strategic products such as the Changan Hunter K50 and Changan Kaicheng V919, achieving sales of 140,300 units, a year-on-year increase of 10.1% [4]. - The company aims to enhance its resource support by leveraging its central enterprise advantages and establishing a differentiated R&D capability in commercial vehicles, integrating technologies from Changan Automobile and external partners [4][5]. - Changan Kaicheng is transitioning from a single vehicle sales model to a "smart hardware delivery + data service value-added" model, focusing on core technologies such as unmanned logistics and vehicle scheduling platforms [4]. New Central Enterprise Empowers Brand Value Enhancement - In 2024, Changan Kaicheng will launch its new brand identity as a "smart new energy commercial vehicle technology brand," aiming to enhance its credibility and industry influence [7]. - The global light commercial vehicle market is projected to reach 14 million units by 2030, and Changan Kaicheng is actively expanding its international presence, having exported 66,700 units in 2024, with a year-on-year increase of 7.9% in the first half of the year [7]. - The company is establishing overseas KD factories and production bases to penetrate markets in Southeast Asia, Central and South America, Europe, and the Middle East, aiming to elevate its brand value and transition from "Chinese manufacturing" to "Chinese branding" [7]. Central Enterprise Responsibility Leading Sustainable Development - As a key pillar of Changan Automobile's "commercial and passenger vehicle integration" strategy, Changan Kaicheng is committed to participating in the national urban smart logistics system construction and enhancing its core competitiveness [15]. - The company has established operational standards for new energy commercial vehicles and aims to lead the development of industry standards, focusing on issues such as insurance challenges for commercial vehicles [15]. - Changan Kaicheng successfully completed over 2 billion yuan in Series A financing last year and is initiating Series B financing, with the new central enterprise identity expected to accelerate its independent listing process [15].