12月26日，霸王茶姬美股一度跌超14%，股价创上市以来新低。公司因"咖啡因"相关话题引发网友广泛 讨论，不少网友表示喝完之后会睡不着，还有网友表示喝完会心悸。 今日晚间，霸王茶姬在官方微博发布长文回应质疑。公司在文中称，理解部分茶友们对咖啡因含量的关 切，"依据现有的公开数据与检测结果，一杯采用原叶现泡的茶饮，其咖啡因含量按每100ml同等容量计 算，与一杯拿铁大致相当，并显著低于一杯美式咖啡。" "更重要的是，茶从来不止有咖啡因。茶叶中丰富的茶多酚、氨基酸等多种活性成分，以及钾、锰、 镁、锌等人体所需的矿物质元素，共同构成了茶独特的风味与健康价值。这些物质并非孤立存在，而是 与咖啡因协同作用，形成一种温和而复杂的平衡。"霸王茶姬表示。 截至发稿，霸王茶姬美股跌幅收窄至7.86%，报11.25美元/股。 来源：智通财经 JXIIJ*±肝ﾛﾄﾌ ホバリハロ里町入 ｸJo [\Jﾛﾚ [\] / / / X 据与检测结果,一杯采用原叶现泡的茶饮,其咖啡因含 量按每100ml同等容量计算,与一杯拿铁大致相当,并 显著低于一杯美式咖啡。更重要的是,茶从来不止有咖 啡因。茶叶中丰富的茶多酚(儿茶素、黄酮类、花青素 等 ...

Core Viewpoint - The rise of "light caffeine" tea products is a response to consumer concerns about caffeine-induced insomnia, with major brands like Bawang Chaji and Heytea leading the trend by launching low-caffeine options [1][6][20]. Group 1: Product Development - Bawang Chaji recently launched "Light Caffeine · Light Tian Oolong," with caffeine content controlled at 39mg per cup, approximately 50% lower than the regular version [1][3]. - The "Light Caffeine" series utilizes supercritical carbon dioxide extraction technology to reduce caffeine without using organic solvents, preserving the natural quality and aroma of the tea [3][20]. - Heytea has implemented a "caffeine traffic light" system categorizing drinks based on caffeine content, with "green light" products containing less than 50mg of caffeine [5][14]. Group 2: Consumer Trends - The discussion around "milk tea insomnia" has gained significant traction, with over 9.8 million views on the topic on social media platforms [6][8]. - Research indicates that tea is the primary source of caffeine intake for Chinese adults, accounting for 74.8% of their caffeine consumption, with milk tea being the top source for minors [11][20]. - The demand for low-caffeine options is not limited to a niche market; it appeals to a broad demographic, including children, pregnant women, and the elderly [22][25]. Group 3: Market Insights - A report by Kamen indicates that the introduction of low-caffeine beverages could open new growth avenues for brands, extending operating hours and attracting a wider customer base [25]. - The lack of standardized definitions for "light caffeine" products presents challenges for the industry, as consumer understanding of these products remains vague [16][25]. - Other regions, such as Taiwan and Japan, have already seen successful implementations of similar low-caffeine products, suggesting a potential for growth in the Chinese market [23][25].