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Z世代的“炒股心经”
经济观察报· 2025-07-08 11:54
Core Viewpoint - The "Z Generation" is no longer an outsider in the financial market, as they actively participate in stock trading, driven by the desire to earn their first pot of gold, while experiencing a range of emotions from joy to anxiety and disillusionment [1][5]. Group 1: Z Generation's Market Entry - In recent years, there has been a significant influx of new investors, particularly from the Z Generation, with 72% of young investors having only about a year of experience in stock trading [4][3]. - The proportion of investors under 30 has reached 30%, doubling compared to before September 2024 [4]. Group 2: Individual Experiences and Learning - Young investors like Xiao Zeng and Li Yan have faced substantial losses, with Xiao Zeng experiencing a monthly loss of 80,000 yuan and a drop in account yield from 58% to -59% [2][16]. - Li, who initially felt confident in his theoretical knowledge, faced harsh realities in the market, leading to a realization that practical experience is essential for true understanding [9][12]. Group 3: Evolving Investment Strategies - Li's investment logic evolved through three iterations, moving from traditional media to interpersonal recommendations, and finally to a cautious approach towards new media stock recommendations [10][11]. - The survey indicated that only 6% of respondents relied on social media for investment information, reflecting a shift in the Z Generation's approach to information sourcing [11]. Group 4: Emotional and Psychological Aspects - Xiao Zeng's experience illustrates the "overconfidence trap," where initial success led to reckless trading decisions, resulting in significant losses [16]. - The emotional pain of losses is noted to be 2.5 times greater than the pleasure from gains, highlighting the psychological challenges faced by young investors [16]. Group 5: Lessons Learned and Future Outlook - Li Yan learned to adapt his strategies by focusing on risk management and understanding market dynamics, achieving an annual return of around 10% [22]. - The survey revealed that 73.78% of Z Generation investors plan to increase their stock investments in the coming year, with over 72% believing that emotional regulation is the most important skill in investing [28].