未来五年开出100家门店 8月宣布合资开公司，12月开出中国市场第一家线下门店，通过投资韩国时尚潮流集合品牌MUSINSA， 安踏体育在时尚领域的布局正在提速。近日，MUSINSA旗下时尚品牌MUSINSA STANDARD在上海开 出了中国市场的第一家门店，同时品牌方还宣称将在未来五年开出100家线下门店。计划百家门店背 后，是安踏体育以往对于外资品牌成功运营的经验，而对于安踏体育而言，投资并推动MUSINSA发展 一定程度弥补了其在时尚领域的缺失。 横跨两层、占地1421平方米，韩国时尚品牌MUSINSA STANDARD在上海淮海百盛开出了其布局中国 市场的第一家门店。根据官方的信息，该门店是母公司MUSINSA全球第五大门店。 根据公开资料，MUSINSA STANDARD为Musinsa旗下自主品牌，MUSINSA则是时尚潮流集合零售平 台。自2001年起，MUSINSA从球鞋社区起步，逐步发展为在线杂志，继而拓展至电商领域，并构建为 整合线上与线下的时尚零售平台，不少消费者称其为韩版唯品会。从MUSINSA官网来看，该平台所售 各类品牌服饰定价主要在二三十美元至六七十美元之间。 根据MUSINSA ...

Core Viewpoint - Anta Sports Products Limited has formed a strategic partnership with South Korean fashion group MUSINSA to establish a joint venture named "MUSINSA China," aiming to expand its market presence in China and cater to the diverse needs of young consumers [2] Group 1: Joint Venture Details - The joint venture "MUSINSA China" will be owned 40% by Anta Group and 60% by MUSINSA [2] - MUSINSA China will focus on developing its own brand "MUSINSA STANDARD" and multi-brand retail stores "Musinsa Store" in the Chinese market [2] Group 2: Strategic Intent - Anta Group's Executive Director and Co-CEO Wu Yonghua emphasized that this collaboration aligns with the company's strategy of "single focus, multi-brand, globalization" and aims to explore the integration of sports and fashion [2] - The partnership is expected to leverage Anta's unique advantages in "brand + retail" and its extensive experience in the footwear and apparel industry to empower the development of MUSINSA China [2] Group 3: Market Potential - MUSINSA expressed confidence that the combination of its fashion industry experience with Anta's strong brand and retail management capabilities will create new channels for serving Chinese consumers [2] - The collaboration aims to stimulate consumption among young fashion groups in the vibrant Chinese consumer market [2] Group 4: Regulatory Approval - The establishment of the joint venture is subject to regulatory approval, with the transaction expected to be completed by the end of September 2025 [2]