在产业泡沫与焦虑情绪并存的当下，新盛世的实践提供了一个 重要启示：不要通过短期投机追逐风口，而要扎根核心技术， 让创新自然生长；不要通过激进扩张抢占赛道，而要步步为 营，让价值创造水到渠成。这或许就是中国制造业"返本开 新"的战略密码。 作者：谢泓 封图：图虫创意 走进促进会副会长单位新盛世机电制品（中山）有限公司（下称"新盛世"）的"盛世—以色列新一 代信息技术工业基地"，建筑中蕴含的东方哲学令人印象深刻。天圆地方的空间布局在夕阳映照下 呈现出独特的美学张力，将中国传统哲学中刚柔相济的智慧具象化——圆形展览中心象征着包容与 圆融，方正的基础代表着规矩与秩序，二者相互呼应。 董事长卢齐荣在设计时，甚至大量让渡厂房空间，只为让每个楼层都能获得充足采光。这是一个绿 色低碳的工业园区，人与自然和谐共生。它又不仅仅是一个工业园区，更是制造业企业哲学思考与 审美追求的物质呈现。 当中国制造业企业家开始将哲学思维与审美标准融入产业空间设计，中国制造的文化内涵正发生着 深层次的变革。制造业的竞争力不仅体现在功能层面，更体现在对美学价值的追求上。 《道德经》有云："反者道之动，弱者道之用。""反"包含两层含义：其一为相反、逆 ...

Core Insights - The article highlights the transformation and innovation journey of small and medium-sized enterprises (SMEs) in Guangdong, emphasizing their return to manufacturing fundamentals and the integration of technology with practical applications [2] Group 1: Industrial Aesthetics and Philosophical Expression - New Shengshi's industrial park design reflects Eastern philosophy, showcasing a blend of aesthetics and functionality, symbolizing harmony between nature and industry [3] - The integration of philosophical thinking into manufacturing design signifies a deep cultural transformation within Chinese manufacturing, where competitiveness now includes aesthetic values [3] Group 2: Technological Migration and Breakthroughs - New Shengshi has successfully transitioned from ceiling fans to drones, leveraging existing motor technology and manufacturing processes to explore new applications in three-dimensional space [5][6] - This shift illustrates a broader trend among Chinese manufacturers to return to core competencies while seeking new growth opportunities through technological innovation [6] Group 3: Open Innovation and Value Creation - The article discusses the importance of resource integration over isolated R&D efforts, citing Apple's model of global resource collaboration as a successful innovation strategy [9] - The promotion of cooperative systems among SMEs aims to enhance efficiency and reduce costs through collaborative innovation, exemplified by a recent case in the medical device sector [9][10] Group 4: Creating Disruptive Innovations - The highest level of innovation involves creating entirely new demands, as seen in the electric vehicle market, which has redefined consumer perceptions and expectations [11][12] - Traditional industries must focus on breakthrough innovations rather than incremental improvements, leveraging core technological capabilities to explore new user values [12][14] Group 5: Brand Building and Market Recognition - The article emphasizes the need for Chinese manufacturers to align their brand positioning with product quality to enhance market recognition and consumer perception [16] - Effective brand building involves meticulous attention to detail in every customer interaction, reflecting the company's values and aesthetic standards [17] Group 6: Strategic Philosophy of Returning to Fundamentals - The strategic philosophy of "returning to fundamentals and opening new paths" is essential for traditional manufacturing firms, focusing on core capabilities and exploring new application scenarios [18][20] - Companies are encouraged to avoid short-term speculative pursuits and instead focus on deepening their technological foundations for sustainable innovation [19][20]