连锁品牌化
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途虎养车的加盟门店数,为何总是遥遥领先?
Tai Mei Ti A P P· 2025-12-01 10:23
Core Insights - The Chinese automotive aftermarket is projected to reach an annual revenue of 1.7 trillion yuan by 2025, more than doubling since 2015, indicating significant growth potential [2] - Tuhu Car Maintenance leads the automotive aftermarket chain franchise sector with a consumer preference rate of 45.38%, significantly higher than its competitors [2][5] - Tuhu has established a robust supply chain network and a standardized service model, allowing it to maintain a competitive edge and achieve high profitability among its franchise stores [7][12] Market Overview - By 2025, China's vehicle ownership is expected to exceed 359 million, driving the growth of the automotive aftermarket [2] - The competitive landscape is shifting from chaotic growth to a more refined approach, with leading brands like Tuhu gaining market share and consumer trust [2][5] Tuhu's Business Model - Tuhu's franchise model is likened to McDonald's, focusing on a replicable business system that includes product, service, and operational standards [3] - The company addresses the fragmented nature of the automotive aftermarket by standardizing high-frequency service projects and integrating online and offline operations [5][13] Supply Chain and Cost Efficiency - Tuhu collaborates directly with major brands like Michelin and Continental to create a direct supply chain, reducing procurement costs by 15%-20% compared to traditional channels [9] - The company has developed a smart inventory system that alleviates financial pressure on franchisees by managing stock levels based on sales forecasts [12] Franchise Growth and Profitability - Tuhu's franchise network has expanded significantly, with a net increase of 331 stores in just six months, and over 90% of stores open for more than six months achieving profitability [7][8] - The company's model not only leads in store count but also demonstrates sustainability and health in its business operations [8] Competitive Advantages - Tuhu's supply chain is evolving, particularly in the electric vehicle aftermarket, where it has established partnerships with battery manufacturers and trained certified technicians [10] - The company's ability to offer lower prices through bulk purchasing and customized products enhances its competitive position in the market [9][13]
汽车后市场扩容催生新机遇 途虎养车以标准化生态打造行业第一品牌
Zheng Quan Ri Bao Wang· 2025-09-26 09:11
Core Insights - The automotive aftermarket in China is projected to reach a scale of 2.9 trillion yuan by 2029, driven by an increase in vehicle ownership and a growing demand for services [1][2] - Tuhu Car, as a representative of the automotive aftermarket chain brands, is establishing a standardized ecosystem to fill the market gap left by the exit of traditional service channels [1][2] Market Overview - As of June 2025, 101 cities in China are expected to have over 1 million vehicles, with new energy vehicles accounting for 10.27% of the total vehicle ownership [1] - The exit of over 4,000 traditional 4S stores by 2024 highlights the imbalance between service capacity and consumer demand in the automotive aftermarket [1] Company Performance - Tuhu Car went public on the Hong Kong Stock Exchange in September 2023, becoming the first independent automotive aftermarket service company listed in Hong Kong [2] - In the first half of the year, Tuhu Car reported a revenue of 7.88 billion yuan, a year-on-year increase of 10.5%, and an adjusted net profit of 410 million yuan, up 14.6% [2] Network Expansion - Tuhu Car has established a network of 7,205 service centers across 320 prefecture-level cities and 1,855 county-level areas, achieving a 70% coverage rate in counties with over 20,000 passenger vehicles [2][3] - The company is recognized for setting new industry standards and integrating online and offline services to enhance consumer trust in the aftermarket [2][4] Adaptation to New Energy Vehicles - Tuhu Car is expanding its services to include battery health maintenance and related services for new energy vehicles, positioning itself as a potential consolidator in the evolving market [3] - The shift in the industry value from manufacturing to service is seen as an opportunity for Tuhu Car to leverage its advantages in repair qualifications and supply chain innovation [3] Competitive Advantages - Tuhu Car's competitive edge is derived from its strong brand trust, financial advantages from being a listed company, professional operational capabilities, and sustainable development through standardization [4] - The company is moving from price competition to brand and system competition, gradually replacing traditional, inefficient service models [4] Entrepreneurial Support - Tuhu Car's ecosystem allows entrepreneurs to benefit from a standardized supply chain and digital management tools, with over 90% of stores operating for more than six months achieving profitability [5][6] - The company has introduced a tiered and regionalized franchise policy to lower entry barriers for entrepreneurs, with initial investments starting as low as 30,000 yuan in certain markets [6] Future Outlook - The automotive aftermarket in China is expected to see a trend towards concentration, with chain brands like Tuhu Car leveraging technology and supply chain advantages to outcompete smaller players [6] - Tuhu Car's leading position in offline store numbers and penetration in first- and second-tier cities is anticipated to be sustained through its standardized service system and supply chain management capabilities [6]