Core Viewpoint - The article discusses the evolving dynamics and competition among the three major new energy vehicle manufacturers in China, namely NIO, Li Auto, and Xpeng, highlighting their respective strategies, market positioning, and recent confrontations in the industry [4][6][24]. Group 1: Company Strategies and Market Positioning - NIO positions itself as a high-end brand focusing on battery swapping technology, while Li Auto emphasizes family vehicles with a range-extended electric vehicle (REEV) strategy, and Xpeng markets itself as a tech-driven company with fast charging capabilities [6][24]. - In August 2024, Li Auto launched the MONA M03 at a starting price of 119,800 yuan, achieving over 10,000 pre-orders within 52 minutes, marking a significant turnaround for Xpeng [6][7]. - NIO's second brand, Ladao, launched its first model, L60, but struggled with sales due to supply chain issues and marketing challenges [7][9]. Group 2: Competitive Tensions and Market Confrontations - The competition intensified in July 2025 when Li Auto's i8 and NIO's L90 were launched, leading to direct confrontations in the market with both companies vying for consumer attention [9][27]. - Allegations of malicious online attacks against Li Auto's i8 surfaced, with claims of organized efforts to undermine its reputation, leading to a public dispute between Li Auto and NIO [11][15][26]. - The ongoing rivalry has led to a series of public exchanges and accusations, with both companies engaging in social media battles over sales data and product comparisons [19][21][24]. Group 3: Industry Challenges and Future Outlook - Despite Li Auto's strong sales performance, the company faces challenges in the pure electric vehicle market, as it has yet to deliver a satisfactory electric model [24][30]. - The article suggests that the competition among NIO, Li Auto, and Xpeng is intensifying, with industry experts predicting that the three companies may struggle to survive independently in the next three years, potentially leading to mergers or restructuring [30][31]. - The entry of new competitors, such as Xiaomi, adds further pressure to the existing players, complicating the competitive landscape [30][31].