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吴军:中国企业“走出去”,不能只凭感觉和运气
3 6 Ke· 2025-05-19 09:48
Group 1 - The core viewpoint of the article emphasizes that Chinese companies are entering a complex phase of international expansion, facing both opportunities and challenges due to global political changes and cultural differences [1][2][8] - The article identifies the current phase of Chinese companies going abroad as the third major transformation since the reform and opening up, following the initial reforms and urbanization [1][8] - It highlights the need for Chinese entrepreneurs to adapt their thinking and methodologies, moving away from reliance on luck and experience to a more logical and systematic approach [2][12][13] Group 2 - The article discusses the historical context of corporate internationalization, referencing Japan's experience in the 70s to 90s, where Japanese companies expanded overseas but faced cultural conflicts and management challenges [8][9] - It points out that cultural differences between Chinese and Western business practices pose significant challenges for Chinese companies, necessitating a long-term commitment to cultural adaptation and management adjustments [9][10] - The importance of logical thinking and scientific methods in business is emphasized, suggesting that successful international expansion requires a systematic approach rather than reliance on traditional experience [5][11][12] Group 3 - The article warns against the pitfalls of "opportunistic" strategies in business, advocating for a focus on building core competencies and sustainable practices rather than seeking shortcuts [20][21] - It stresses that success in international markets is not solely dependent on individual effort but also on the broader economic and cultural context, urging companies to maintain flexibility and adaptability [21][22] - The need for improved logical reasoning and systematic thinking in business practices is highlighted as essential for enhancing competitiveness and avoiding misunderstandings in international dealings [16][17][18]