Core Insights - The summer travel peak is driven by high temperatures in China's central and eastern regions, leading to increased travel to the western and northeastern areas for cooler climates [1][2] - Long-distance travel orders have increased by over 10% compared to the same period last year, with self-driving tours and stargazing trips gaining popularity [1][2] - The trend of outbound travel for summer vacations has also risen, particularly to Australia and New Zealand, as domestic airlines increase flights to these regions [1][9] Domestic Travel Trends - The western provinces of China are seeing significant growth in travel bookings, with Qinghai leading with over 40% increase in flight and hotel reservations [2][4] - Other provinces such as Yunnan, Inner Mongolia, and Guizhou also reported over 20% growth in hotel bookings [2] - Popular destinations for long-distance travel include Xining, Lhasa, and Lijiang, with average temperatures ranging from 17°C to 26°C, making them ideal for summer vacations [3][4] Travel Activities and Preferences - Self-driving tours have become a favored choice, with rental car bookings in regions like Xinjiang and Qinghai increasing by over 87% and 50% respectively [4] - Unique travel experiences such as "lazy rafting" and "lazy bungee jumping" have gained traction, particularly among families and young travelers [5] - The trend of "staycation" is evident, with significant increases in hotel bookings in county-level destinations like Feixian and Anji County [5][6] Outbound Travel Trends - There is a notable increase in travel to southern hemisphere countries like Australia and New Zealand, with flight bookings rising by over 20% for New Zealand [9][13] - The appeal of these destinations is attributed to their cooler winter weather and competitive flight prices, making them attractive for Chinese tourists seeking relief from summer heat [9][13] Cultural and Recreational Activities - Museum visits have seen a surge, with booking rates increasing by over 200%, followed by religious sites and historical landmarks [8] - The expansion of night-time activities and events in major urban areas is contributing to a robust growth in summer night economy [8]

Core Insights - The summer travel peak for 2025 is driven by high temperatures in China's central and eastern regions, leading to increased travel to western and northeastern areas for cooler climates [1] - Long-distance travel orders have increased by over 10% compared to the same period last year, with popular activities including multi-province self-driving tours and stargazing trips [1] Group 1: Travel Trends - The report indicates that from July 1 to 24, over 60% of the top 10 provinces with the fastest growth in domestic flight and hotel bookings are located in the western region [1] - Qinghai province leads the nation with a more than 40% increase in both flight and hotel bookings, while Yunnan, Inner Mongolia, Guizhou, Gansu, Guangxi, and Xinjiang also saw over 20% growth in hotel bookings [1] - Popular destinations for mid to long-distance travel include Xining in Qinghai, Lhasa in Tibet, Yinchuan in Ningxia, Lijiang in Yunnan, Liupanshui in Guizhou, Gannan in Gansu, Hohhot in Inner Mongolia, Altay in Xinjiang, Kangding in Sichuan, and Leye County in Guangxi, with average temperatures ranging from 17°C to 26°C [1] Group 2: Transportation Preferences - Due to the vastness of the western regions and the dispersion of popular attractions, flying to destinations and then renting or hiring vehicles has become a popular choice [2] - From July 1 to 24, car rental bookings in regions like Xinjiang, Qinghai, Ningxia, Gansu, and Inner Mongolia have seen significant increases, with Xinjiang experiencing over 87% year-on-year growth in rental bookings and Qinghai over 50% [2] - Stargazing has emerged as a favored activity, with destinations such as Ali Dark Night Park in Tibet, Chaka Salt Lake in Qinghai, Tengger Desert in Ningxia, Niubei Mountain in Sichuan, Dunhuang in Gansu, Mohe in Heilongjiang, Gaomeigu in Lijiang, and the Taklamakan Desert in Xinjiang being popular for their excellent stargazing conditions [2]