Core Insights - The report highlights the booming development of popular industries on the Xiaohongshu platform and global AI governance, indicating a synergistic relationship that drives consumption and technological upgrades [1][5]. Fashion Industry - The fashion sector shows a significant increase in brand engagement, with a 56% rise in average monthly brand placements compared to the previous year [9]. - Vintage fashion topics have garnered over 500 million views, indicating a strong consumer interest in retro styles [9]. - The trend of "softcore aesthetics" and "Asian retro" is emerging, with related content achieving high engagement levels, reflecting a shift towards comfort and attitude in fashion choices [12]. Beauty and Personal Care - The beauty industry maintains a robust performance, with a 76% increase in average monthly likes on beauty-related posts [16]. - The focus has shifted from facial care to comprehensive body care, with significant growth in interest for scalp and hand care products [16]. - The rise of sensitive skin as a key topic, with engagement levels for related content increasing by over 123%, indicates a growing consumer demand for specialized skincare solutions [19]. Parenting and Childcare - The parenting sector shows a notable increase in engagement, with a 54% rise in likes for parenting-related content [21]. - Topics such as "slow parenting" and "relaxed parenting" have gained significant traction, reflecting a shift in parenting philosophies among new parents [24]. - The concept of "resilient parenting" is emerging, focusing on children's physical and emotional development through outdoor activities and sports [24]. Food and Beverage - The food and beverage sector has seen a remarkable 80% increase in the number of posts, with average monthly interactions exceeding 300 million [27]. - Trends such as "herbal health" and "easy cooking" are gaining popularity, with related topics achieving over 460 million views [30]. - The demand for innovative recipes and health-focused ingredients is driving new product development in the food industry [29].

Core Insights - The trend of "unconventional cuisine" is gaining significant popularity on social media platforms, with creative and time-efficient recipes breaking traditional cooking norms [1][2] - The rise of "unconventional cuisine" is supported by three main pillars: creative expression, efficiency, and the lazy economy [1] Group 1: Popularity and Engagement - In the first ten months of 2025, the topic of "unconventional cuisine" achieved a staggering 1.4 billion views on platforms like Douyin and Xiaohongshu, indicating strong engagement [2] - Specific recipes, such as the lemon chicken feet drink and the potato chips with garlic, have garnered over 2 billion views in a single day, showcasing the viral nature of these dishes [1] Group 2: Cooking Styles and Demographics - "Unconventional cuisine" is not a singular trend but has diversified into several branches, including efficiency-focused, mixing, and innovation styles, catering to various needs [3] - The primary audience for this trend consists of urban young adults aged 18 to 29, who seek new experiences without investing excessive time in cooking [3] Group 3: Kitchen Tools and Consumer Preferences - The popularity of "unconventional cuisine" is driving a transformation in kitchen tools, with a shift towards multifunctional and easy-to-use appliances like microwaves and air fryers [4] - Data shows that 57% of consumers prioritize multifunctionality in kitchen appliances, while 53% emphasize ease of use, leading to a decline in traditional, bulky kitchen tools [4]