以下文章来源于城市进化论 ，作者杨弃非 城市进化论 . 探寻城市路径，揭秘经济逻辑 （互联网新闻信息服务许可证编号：51120190017） 本文来自微信公众号： 城市进化论 （ID：urban_evolution） ，作者：杨弃非，题图来自： Unsplash 一线城市们还在"抢"乐园。 7月5日，内地首座乐高乐园度假区在上海正式营业。深圳乐高乐园度假区也在今天释出最新进展， 现已进入快速建设阶段，建成后将成为中国第二个乐高乐园度假区。还有北京，此前也曾提出将建乐 高乐园。 作为"最先吃螃蟹的人"，上海自然备受关注。不过，眼下出现的却并非都是"叫好声"—— 先是开 票"遇冷"，还有试营业期间游乐设施故障情况。 有媒体报道，乐高乐园试运营首日门票仅售出千余 张，且有余票，甚至二手平台上还出现了低于官方价格的折扣票。 难免有人拿上海迪士尼度假区开业的盛况作对比——彼时，开园首日5万张票瞬间售罄，甚至有人不 惜溢价数倍品尝"头啖汤"。也是 从迪士尼开始，国内城市拉开了对于大型主题公园的竞逐 ，"内地 首座乐高乐园"一度成为深圳等多座城市争夺的焦点。 如今，聚光灯再次回到上海，情况已经有所变化。去年，全国多座主题公 ...

Core Viewpoint - The opening of the first LEGO Resort in Shanghai marks a significant development in the competitive landscape of theme parks in China, but initial ticket sales have been disappointing compared to the success of Shanghai Disneyland, raising questions about the viability of the theme park economy in the region [1][9]. Group 1: Theme Park Developments in Shanghai - Shanghai is experiencing a "boom" in theme parks, with new projects like the Peppa Pig outdoor theme park and the renovation of the historic Jinjiang Amusement Park, which will introduce the Harry Potter studio tour [2][3]. - The LEGO Resort is positioned as a key part of Merlin Entertainment's strategy in China, targeting the Yangtze River Delta's 55 million potential consumers [7][8]. Group 2: Market Dynamics and Challenges - Initial ticket sales for the LEGO Resort were low, with only about 1,000 tickets sold on the first day, leading to concerns about the park's appeal compared to the all-age demographic of Disneyland [1][9]. - The overall theme park industry in China is undergoing an adjustment phase, with several parks reporting declines in revenue and attendance, indicating a shift in consumer behavior and preferences [10][11]. Group 3: Strategic Positioning and Future Outlook - Shanghai's government-led approach to theme park development, avoiding reliance on real estate cycles, has allowed for a more stable growth environment for these attractions [8]. - The city aims to create a diverse theme park ecosystem, moving beyond a single blockbuster model like Disneyland, and is exploring the integration of cultural elements to attract both domestic and international tourists [12][16].