Core Viewpoint - The high-end hotel industry in China is undergoing significant changes, facing challenges from both domestic competition and shifting consumer preferences, leading to a decline in traditional revenue sources and a need for innovation in service offerings and customer engagement [4][10][35]. Group 1: Historical Context and Market Dynamics - The emergence of five-star hotels in China began in the 1980s with foreign brands like Hilton and Marriott taking the lead, benefiting from favorable policies and market conditions [3]. - Over time, domestic hotel brands have gained traction, causing foreign hotels to lose their dominant position, with many international hotel groups reporting poor performance in the Greater China region [4][6]. - The investment return rate for five-star hotels in China is low, ranging from 0.3% to 4%, indicating that many high-end hotels are not profitable despite their prestigious status [6][9]. Group 2: Current Challenges and Consumer Behavior - The high-end hotel sector is experiencing a decline in traditional customer bases, such as government receptions and business travel, due to policy changes and cost-cutting measures by companies [18][12]. - Consumers are increasingly seeking unique and personalized experiences, leading to a shift in demand from mere accommodation to integrated lifestyle offerings [28][30]. - The collaboration between high-end hotels and local platforms like Meituan is seen as a strategic move to tap into younger consumer segments and enhance customer loyalty through innovative membership programs [20][25]. Group 3: Strategic Responses and Innovations - Major hotel chains like Marriott are adapting by diversifying their offerings, including food and beverage services, to attract a broader customer base and improve profitability [31][33]. - The partnership with Meituan has resulted in a significant increase in bookings, particularly among younger consumers, highlighting the effectiveness of leveraging local platforms for customer acquisition [22][25]. - High-end hotels are exploring new business models that integrate various lifestyle elements, aiming to create a more holistic experience for guests beyond just accommodation [30][34].

韩国《中央日报》12日援引多名业内人士的话报道，韩国诸多五星级酒店为消费者提供了多种会员项 目，有的侧重住宿，有的侧重美食，而青睐美食折扣及优惠方案的消费者正在逐渐增多。 市场观察人士注意到，韩国五星级酒店消费近年来出现新趋势：越来越多消费者办理会员是为享受美 食，而非住宿。 首尔君悦酒店今年2月推出美食类会员项目，消费者办理会员后可在该酒店多家餐厅享受八五折优惠， 并获得多张代金券。会员年费不等，个人用户的年费低至60万韩元（约合3060元人民币），企业用户的 年费可能达到500万韩元（2.55万元人民币）。 该会员项目自推出以来颇受欢迎。据首尔君悦酒店一名销售代表介绍："个人消费者的需求尤其旺盛。 我们的许多客户对美食展现越来越浓厚的兴趣，这促使我们推出了该项目。" 来源：新华社 一些酒店虽然没有推出专门的美食类会员项目，但是把用餐优惠包含在整体会员套餐中。例如，在华克 山庄酒店办理特定档次的会员后，在多家餐馆用餐便可享受最高六七折的优惠价格。消费者还可选择具 体的优惠类别，例如侧重住宿、侧重美食或兼而有之。今年1至4月，选择侧重美食的会员数量同比增加 大约27%。 华克山庄酒店工作人员介绍："许多消费者 ...