酒类产业数字化转型升级
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泸州酒产业链2025营收预计破1500亿/茅台新成立电商公司······
Xin Lang Cai Jing· 2026-01-02 08:32
Group 1: Industry Developments - The liquor industry chain in Luzhou is expected to exceed 150 billion yuan in revenue by 2025, with a total investment of 1,031.97 billion yuan across 37 key projects [1] - The establishment of Guizhou Moutai Digital Technology Co., Ltd. aims to enhance digital services in the liquor sector, with a registered capital of 600 million yuan [2] - Shandong Taishan Beer has reached a total of 3,183 stores, achieving a compound annual growth rate of 72.3% over the past ten years [3] - Yibin is promoting the digital transformation of its liquor industry through a strategic partnership aimed at becoming a benchmark for digitalization in the national liquor sector [4] - Baichuan Mingpin's "Jiu Yizhan" brand aims to reach 2,000 stores by 2026, with over 700 stores currently and a daily sales volume exceeding 300,000 bottles [5] Group 2: Market Trends - Meituan's flash purchase data indicates a significant increase in sales of craft beer and white wine, with craft beer sales growing over 100% year-on-year and brandy sales increasing by over 230% [6]