葡萄糯米混合发酵酒、葡萄园机械作业全功能机器人、葡萄酒"国风"系列器皿器具、免埋土酿酒葡萄生 态栽培技术……在第五届中国（宁夏）国际葡萄酒文化旅游博览会期间，葡萄酒领域的24项"五新"成果 发布。正是依托在技术、产品、设计、装备等方面的创新突破，近年来，宁夏、新疆、甘肃、云南等地 一批新兴葡萄酒产区快速崛起，产品竞争力和品牌影响力显著提升，推动我国葡萄酒产业在困境中破 局，直面市场复杂挑战，香飘世界。 多元投资热土 不久前，全球葡萄酒巨头、澳大利亚富邑葡萄酒集团以1.3亿元完成了对宁夏贺兰山东麓青铜峡产区望 月石酒庄75%股权的收购，标志着富邑葡萄酒集团在我国葡萄酒市场的战略布局进入新阶段。 目前，我国已基本形成宁夏、新疆、甘肃、河北、山东、云南、辽宁和吉林等8个葡萄酒产区，拉菲、 保乐力加、富邑等全球葡萄酒巨头相继落地布局，推动我国从单一的全球潜在葡萄酒出口市场，向新兴 消费市场培育和全球生产投资布局并重转变。 宁夏产区，兼具东方美学与国际品质的全球酒庄投资新标杆；山东产区，中国葡萄酒产业投资目的地与 全球化出海桥头堡；新疆产区，葡萄酒现代化创意工厂和异域风情的酒旅新空间；云南产区，改写传统 纬度带认知的东 ...

Core Viewpoint - The article highlights a unique opportunity to purchase a high-quality Sauvignon Blanc wine from Marlborough, New Zealand, at an exceptional price, emphasizing its prestigious background and taste profile [2][5][12]. Group 1: Product Highlights - The wine is a 100% Sauvignon Blanc from the Marlborough region, known for its rich fruit aromas and crisp acidity, making it a top choice among wine enthusiasts [5][12][76]. - It has been aged in 15-year-old oak barrels, enhancing its flavor complexity and richness [5][90]. - The wine has received high ratings (CD93-94) and multiple awards, establishing its quality in both domestic and international markets [5][68]. Group 2: Historical and Cultural Significance - The Marlborough region is recognized as the "capital of Sauvignon Blanc," with a production rate of 77% of New Zealand's total wine output [76][84]. - Queen Elizabeth II has a historical connection to this region, having personally planted a Sauvignon Blanc vine in 1990 [9][82]. - The wine has gained popularity not only in the UK but also in Europe and the US, becoming a symbol of New Zealand's wine excellence [12][84]. Group 3: Pricing and Availability - The wine is offered at promotional prices, such as ¥79 for two bottles, which is significantly lower than its typical retail price of ¥1688 per bottle [41][108]. - This release is a rare opportunity, with only 1500 cases available for the Chinese market, marking a historic exception for the winery [37][108]. - The article emphasizes the value proposition, suggesting that consumers can enjoy premium wine at a fraction of the usual cost, making it an attractive purchase for summer gatherings [44][110].

众所周知，凡勃伦（Thorstein Veblen）在《有闲阶级论》一书中描述了"炫耀性消费"。简言之，人们通过奢侈消费、浪费性支出等行为展示财富和地 位。"炫耀性消费"也成为批判现代资本主义和消费主义的一个经典对象。 "真正标志着花钱人地位的，是用身体、空间、金钱具化成女孩的身高、美貌和数量，酒瓶的大小和多少，以及是否拥有卡座。"在《VIP世界》这本书 中，作者阿什利·米尔斯主要基于美国派对和俱乐部的田野研究，为读者呈现了一种有关"女性"和"美貌"的炫耀性消费。"只有坐在卡座，才证明你是有价 值的人。"一个混迹于俱乐部多年的受访者告诉米尔斯。米尔斯本人是近年来颇受关注的青年社会学家，此前曾出版同主题的《美丽的标价》。看似光鲜 靓丽的各种派对、俱乐部，都是一场精心设置的编排，其道具包括香槟、容貌、座位等诸多要素。米尔斯试图为读者描述一张错综复杂的社会网络。 以下内容经出版方授权节选自《VIP世界》一书相关章节。摘编有删减，标题为摘编者所起。注释见原书。 原文作者 | 阿什利·米尔斯 《VIP世界》 作者：[美]阿什利·米尔斯 译者：时川萌 版本：华东师范大学出版社2025年3月 作为人类学观察对象的"夸富宴" ...

Core Insights - The article highlights the rapid development and innovation in China's wine industry, particularly in regions like Ningxia, Xinjiang, Gansu, and Yunnan, showcasing new technologies and products that enhance competitiveness and brand influence [1][2][3] Group 1: Industry Developments - The fifth China (Ningxia) International Wine Culture and Tourism Expo showcased 24 innovative achievements in the wine sector, including new fermentation techniques and eco-friendly cultivation methods [1] - The acquisition of a 75% stake in a winery by Australia's Treasury Wine Estates for 130 million yuan signifies a strategic expansion into China's wine market [2] - China's wine industry has established eight major wine-producing regions, with Ningxia emerging as a benchmark for global wine investment, while other regions like Shandong and Xinjiang are also gaining prominence [2][3] Group 2: Market Trends - The report indicates that the wine production area in Ningxia has reached 606,000 acres, accounting for nearly 40% of the national total, with an annual production of 140 million bottles, making it the largest concentrated wine-producing area in China [3] - The overall wine market in China is experiencing a downturn, with a projected production of 118,000 kiloliters in 2024, a decrease of 25,000 kiloliters from 2023, indicating a contraction in industry scale [4][5] - Despite the challenges, certain segments like white and semi-sweet wines are seeing growth, with online retail sales of white wine increasing by 14.3% year-on-year in 2024 [5] Group 3: Consumer Behavior - Young consumers are increasingly interested in unique flavors and sustainable production, presenting new opportunities for the wine industry [7][8] - The wine consumption in China is relatively low compared to spirits, with approximately 1.04 million bottles consumed daily, suggesting a need for targeted marketing strategies to attract more consumers [7] - The shift towards affordable, high-quality wines is evident, with the price segment of 50 to 100 yuan accounting for 24.7% of online retail sales in 2024, up 2.8 percentage points from 2022 [5]

中新网银川6月12日电 题："智慧化"成中国葡萄酒产业新趋势 中新网记者 杨迪 6月9日至12日，第五届中国(宁夏)国际葡萄酒文化旅游博览会在宁夏银川举行。有着悠久历史的葡萄酒 产业，正向数智科技张开怀抱，吸引诸多科创团队及企业投身其中。 人形机器 在科技"加持"下，"因地制宜"的定制化科创产品愈受青睐。针对宁夏贺兰山东麓葡萄园多坡地、多石 头，普通机械难以适应的问题，一家企业开发出了葡萄园全功能智能机器人，可在复杂路况实现自动驾 驶，完成自主除草、智能修剪、精准施肥等作业，目前已在宁夏多个酒庄的葡萄园应用。 国家葡萄产业技术体系首席科学家、中国农业科学院果树研究所研究员王海波认为，未来人工智能将贯 穿葡萄酒产业的整个环节，"无论是在品种选育、生产加工，还是消费需求预测领域，人工智能可实现 高效化、精准化、定向化，更好地满足消费者需求。" 中国农业农村部信息中心主任王小兵表示，智慧化是中国葡萄酒产业崛起的重要途径，应积极推动建设 智慧葡萄园，实现品牌数字化和智慧化，加快发展智能化网络销售，进一步推动葡萄酒产业发展。(完) 人侍酒师格外"吸睛"。中新网记者 杨迪 摄 在博览会期间举行的"葡萄酒产业专家宁夏行"活 ...

中新网银川6月11日电 （记者 李佩珊）第五届中国（宁夏）国际葡萄酒文化旅游博览会6月9日至12日在 银川举行，在系列活动之一的宁夏贺兰山东麓葡萄酒产业技术协同创新工作会上，国家葡萄产业技术体 系酿酒微生物岗位科学家、西北农林科技大学教授刘延琳团队发布最新成果——历时17年攻关，国内首 株干白葡萄酒本土酿酒酵母NX16成功培训并实现产业化量产，目前已出口东欧，成功酿造500余吨干白 葡萄酒。 山东麓葡萄酒产区一酒庄工作人员筛选成熟的霞多丽品种酿酒葡萄。 宁夏葡萄酒管委会供图 高糖是中国葡萄酒西北各产区葡萄的特点。据悉，NX16针对这一特点优化了发酵工艺，所酿干白葡萄 酒果香浓郁，橙子、杏子等香气突出。目前，团队研发的CECA（干红）酵母已实现30%国产化替代， 打破了国外技术垄断。由CECA酵母菌所酿造的相关酒品斩获包括布鲁塞尔国际葡萄酒大奖赛金奖在内 的多个国际国内大奖，印证了"中国风土，世界品质"。 同时，团队已储备29株功能细分菌株，将通过产学研合作，为不同产区、品种定制专属酵母。例如，针 对宁夏霞多丽、雷司令等品种，开发差异化菌种，让中国葡萄酒在全球化竞争中展现独特个性，酿造出 独一无二的"中国香型" ...

Core Insights - The fifth China (Ningxia) International Wine Culture Tourism Expo highlighted the integration of technology and innovation in the Ningxia wine industry, with the announcement of 27 "Five New" achievements for the Helan Mountain East region by 2025 [1][2] Group 1: New Products - A total of 14 innovative wine products were introduced, including various types of wines such as fruit-flavored Cabernet Sauvignon dry white wine, late-harvest sweet orange wine, and high-quality grape distillate [1] - Other notable products include red and white de-alcoholized wines, natural sparkling wines, and tea-flavored Chardonnay sparkling wine [1] Group 2: New Technologies - Six key technologies were unveiled, including eco-cultivation techniques for wine grapes, soil quality improvement for saline-alkali vineyards, and digital twin interaction technology for wine production [1][2] - The focus on green pest control and precise monitoring of grapevine diseases was also emphasized [1][2] Group 3: New Equipment - Six intelligent equipment innovations were presented, such as multifunctional robots for vineyard operations and ultrasonic equipment for rapid wine aging [1][2] - Other equipment includes smart management tools for vineyards and egg-shaped aging ceramic jars [1][2] Group 4: Research and Development - Several key R&D projects were approved for 2024, focusing on the precise layout of wine grape varieties and the industrialization of local yeast [2] - The establishment of a standardized production technology system for the Ningxia wine region was highlighted, aiming to enhance the quality and consistency of wine production [2] Group 5: Industry Growth - In 2024, the Helan Mountain East wine region is expected to add 4,000 acres of new grape planting area and improve 13,000 acres of low-quality vineyards [3] - The region anticipates welcoming 3 million visitors to wineries, with wine exports reaching 11.11 million yuan and a volume of 100.73 tons, marking year-on-year growth of 36.04% and 23.28% respectively [3]

Core Insights - The research from Geisenheim University indicates that white wine is emerging as a significant growth category in the Chinese wine market, projected to become the most popular wine type by 2027, surpassing red wine [1] - The study highlights a drastic decline in Chinese red wine production over the past decade, creating new opportunities for the white wine market [3] - A notable supply-demand imbalance in the white wine market is identified, with increasing demand leading to rising raw material prices, particularly in regions like Ningxia [6] Market Trends - Innovations in production techniques are being driven by the supply-demand imbalance, with wineries like Zhangyu Mosel introducing new white wine products using red grape varieties [8] - Leading domestic wineries are accelerating their white wine strategies, with brands like Célébre launching premium white wines in international markets [8] - The report predicts that German Riesling and New Zealand Sauvignon Blanc will continue to dominate the Chinese white wine import market, with significant growth in consumer awareness and preference [9] Consumer Behavior - Despite the growth potential of white wine, consumer preferences in China still favor red wine, indicating a need for effective market education [10][12] - The key factors influencing Chinese consumers' purchasing decisions are wine type rather than price, origin, or grape variety, emphasizing the entrenched perception of wine as primarily red [12] Future Opportunities - The Chinese white wine market is at a critical turning point, with potential for breakthrough development driven by both imported and domestic brands [13] - To capitalize on this potential, the industry must address raw material supply issues and challenge existing consumer perceptions [13]

故事，还得从两百年前的德国说起： 18世纪某一年，德国遭受了低温雨雪霜冻。当时晚采的葡萄全被冰雪覆盖，果园损失相当惨 重。 这批果子卖肯定卖不了了，丢了又实在可惜。 果农为了挽救损失，只好将冰冻的葡萄压榨，按照传统方式发酵酿酒。属于是死马当活马医。 谁曾想，无心插柳柳成荫。 这批冰酒酿出来之后，大家发现它居然意外的好喝： 甜度很高，同时伴有明快的酸度；酒味不冲，反而是有着浓郁的果香味道。 很适口，很清新，无论男女都能一网打尽的味道，非常适合作为甜点酒或餐后酒来享用。 而这，就是现在风靡世界的「冰白冰红葡萄酒 」的由来。 冰白冰红的酿造对地理气候要求极为严格： 纬度高，温度低，冬季要全然天寒地冻，但其他季节却又要够温暖，葡萄还必须在气温低 于-7℃时依然挂枝一段时间才可采收。 所以这种冰酒产量稀少，全世界也只有德国及加拿大等少数几个国家的少数几个地方，才有条 件酿制出高品质的冰酒。 通常8-10公斤左右的葡萄才能酿造1瓶375ml冰酒，而普通葡萄酒只需1公斤左右葡萄即可酿造 出来。 可不要在网上随便一搜「加拿大冰酒」就激情下单。 据葡萄酒观察家（winespectator）的一篇报导指出：中国市场销售的80%冰 ...

当法国香槟的璀璨泡沫在全球消费版图上逐渐黯淡，百元价位的气泡酒正以燎原之势席卷亚太年轻消费市场——这场始于消费场景重构的酒饮转型，正在 重塑全球酒业格局。 2025年5月27日，亚洲国际葡萄酒及烈酒展览会（Vinexpo Asia）在新加坡滨海湾金沙会展中心盛大启幕，8998 名来自世界各地的专业观众涌入现场， 行 业巨头、经销商、分析师们齐聚一堂，围绕全球酒饮趋势与消费模式变迁展开激烈讨论。这场被誉为 "亚太酒业风向标"的盛会，不仅折射出高端消费退 潮与大众市场崛起的二元博弈，更揭示了Z世代通过"微醺经济"重构产业规则的深层变革。 一、全球酒饮趋势：在动荡中寻找生机 全球酒类市场正经历前所未有的深刻变革。 消费趋于谨慎、地缘政治动荡以及消费场景的不断演变，如同三股强大的力量，重塑着整个市场格局。 全球酒饮（ Total Beverage Alcohol）的发展之路充满坎坷， 整体表现远不及预期。作为全球重要市场的中国，需求持续疲软；超高端烈酒昔日的辉煌不 再，销售陷入低迷；葡萄酒品类更是持续在低谷徘徊。香槟这一象征奢华与品质的酒品，销量暴跌 20%；加强型葡萄酒与干邑产品线也未能幸免，纷纷 出现萎缩。消费场 ...