从法国勃艮第古老的酒窖，到阳光灿烂的新式葡萄园，近年来，承载着风土与人情的各类葡萄酒，逐步成 为一种文化符号、社交语言，以及生活态度的象征。 但葡萄酒这一餐桌常客，也总被各种"常识"环绕：有人说红酒和葡萄酒可以画等号；有人觉得年份越老、 价格越贵的酒就越好；还有人认为挂杯多少能判断品质……但这些说法真的对吗？其实，很多我们习以为常的 认知，可能都存在误解。 今天，就让我们跟着本期《人民优选来了》，一起看看葡萄酒专家的解读，一次性厘清关于葡萄酒的8个常 见误区，喝得明白、选得靠谱。 审核专家：中国酒业协会葡萄酒分会秘书长 火兴三 J人民网 (0人民代理 葡萄酒的8个认知误区: "常识"其实是错的 这些 "挂杯" 葡萄酒= 越多成 红酒? 好? 陈年越久 越好? 审核专家:中国酒业协会葡萄酒分会秘书长 火兴三 编辑:袁丝语、丁亦鑫 作图:袁丝语 误区一: 红酒就是葡萄酒的代名词 又 错误认知: 统称葡萄酒为红酒,潜意识认为葡萄酒就是市面上常见的 红葡萄酒。 √ 正确答案: 红酒(红葡萄酒)只是葡萄酒的一种类型,主要由黑色或紫红 色的葡萄酿造而成的酒。葡萄酒按照颜色分类,还包括白 葡萄酒、桃红葡萄酒等。 白葡萄酒由 ...

Core Viewpoint - The summer "Daji" (large market) events in Shandong are enhancing local consumption and cultural experiences, attracting a significant number of young participants and showcasing regional products [1][2][3]. Group 1: Event Highlights - The "2025 Shandong Vibrant Summer Consumption Season" was launched in Yantai, featuring five themed exhibition areas with 126 booths, showcasing over 1,400 products across 12 categories, attracting nearly 10,000 attendees, primarily young people [3]. - The "Daji" events are not limited to Yantai; they are being held across Shandong, emphasizing local specialty products, such as "Dongchang Good Products" from various towns in Liaocheng [5]. - The "Daji" events are designed to create a continuous consumption pattern with over 100 activities planned in Yantai, focusing on themes like robotics competitions and local cuisine [4]. Group 2: Economic Impact - The "Daji" events have facilitated significant sales, with the "Good Products Entering the City" initiative in Dongchangfu District generating 3 million yuan in sales from 29 events this year [6]. - In Ju County, the electric bicycle trade-in program has led to the sale of 36,200 electric bicycles, generating over 72 billion yuan in sales, indicating strong consumer engagement [7]. - Ju County has seen sales of 7,367 electric bicycles this year, amounting to 2.37383 million yuan, with subsidies provided to consumers totaling 338,680 yuan [8]. Group 3: Cultural Integration - The "Daji" events serve as a platform for cultural consumption, with activities like the "Cultural Promotes Consumption · Youth Carnival" in Longkou City, where traditional crafts like Henan face sculpture are showcased and sold [9]. - The integration of culture and consumption at these events has led to a sales figure exceeding 320,000 yuan for the non-heritage market in Longkou City since June [9]. - The events are seen as a way to promote local culture and products, enhancing rural consumption and creating immersive shopping experiences [9].

Core Insights - The research from Geisenheim University indicates that white wine is emerging as a significant growth category in the Chinese wine market, projected to become the most popular wine type by 2027, surpassing red wine [1] - The study highlights a drastic decline in Chinese red wine production over the past decade, creating new opportunities for the white wine market [3] - A notable supply-demand imbalance in the white wine market is identified, with increasing demand leading to rising raw material prices, particularly in regions like Ningxia [6] Market Trends - Innovations in production techniques are being driven by the supply-demand imbalance, with wineries like Zhangyu Mosel introducing new white wine products using red grape varieties [8] - Leading domestic wineries are accelerating their white wine strategies, with brands like Célébre launching premium white wines in international markets [8] - The report predicts that German Riesling and New Zealand Sauvignon Blanc will continue to dominate the Chinese white wine import market, with significant growth in consumer awareness and preference [9] Consumer Behavior - Despite the growth potential of white wine, consumer preferences in China still favor red wine, indicating a need for effective market education [10][12] - The key factors influencing Chinese consumers' purchasing decisions are wine type rather than price, origin, or grape variety, emphasizing the entrenched perception of wine as primarily red [12] Future Opportunities - The Chinese white wine market is at a critical turning point, with potential for breakthrough development driven by both imported and domestic brands [13] - To capitalize on this potential, the industry must address raw material supply issues and challenge existing consumer perceptions [13]

Global Beverage Trends - The global beverage alcohol market is undergoing profound changes due to cautious consumer behavior, geopolitical instability, and evolving consumption scenarios [5][6] - Champagne sales have plummeted by 20%, while fortified wines and cognac also face declines [5] - The market is witnessing a shift from formal, high-end occasions to more casual social settings [5] Market Performance by Category - Ready-to-drink cocktails (RTDs) have achieved a 2% growth, while beer, spirits, wine, and cider consumption has decreased by 1%, 1%, 4%, and 3% respectively compared to 2023 [10] - The beer market is declining primarily due to changes in consumer demand in key markets like China and the U.S. [10] - Prosecco has emerged as a standout in the wine category, being the only segment to show growth due to its affordability compared to champagne [12] Future Trends and Opportunities - Non-alcoholic products are experiencing significant growth, with over a quarter of consumers trying non-alcoholic beverages in the past six months [12] - The demand for diverse beverage options is rising, driven by increased health consciousness among consumers [12] Market Dynamics in China - The Chinese market is characterized by a decline in business dining occasions, impacting traditional consumption patterns [19] - White wine varieties like German Riesling and New Zealand Sauvignon Blanc are gaining traction among younger consumers, who are shifting away from traditional red wine preferences [19] - Social media platforms like Xiaohongshu and Douyin are becoming crucial for brand marketing to engage younger consumers [21] Overall Market Outlook - Despite current challenges, experts believe the Chinese market is nearing a recovery phase, with potential for growth as it approaches a cyclical low point [23]