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“量大管饱”的燃油SUV路线,捷途X70还能走多远?
Core Viewpoint - Jietu X70L has launched with a starting price of 109,900 yuan, positioning itself as a "luxury electric seven-seat SUV" with advanced suspension technology and a powerful engine, aiming to compete in the growing SUV market [1][2]. Group 1: Product Launch and Features - Jietu X70L offers five versions, including 1.5T GDI and 2.0T GDI options, with a starting price of 109,900 yuan [1]. - The vehicle features a cloud platform chassis and CDC electromagnetic suspension, designed to effectively reduce bumps and body roll [1]. - The Jietu X70L is equipped with the Chery Kunpeng 2.0TD engine, delivering up to 254 horsepower, which is significantly higher than competitors like BBA's 2.0T engines [1]. Group 2: Market Position and Strategy - Jietu's strategy is characterized as "over-level luxury," continuing the previous X70's approach of offering substantial value for money [2]. - Since its inception in 2018, Jietu has focused on a "large quantity and ample supply" strategy, targeting consumers in lower-tier cities with affordable pricing [2]. - The Jietu X70 series is expected to surpass one million units sold by October this year, indicating strong market penetration [3]. Group 3: Market Trends and Challenges - The overall SUV market in China is growing, with a 13.1% year-on-year increase in retail sales, but the fuel SUV segment is facing challenges with only a 1.8% growth [3]. - The rapid growth of the new energy SUV segment, which saw a 28.5% increase, poses a significant threat to the fuel SUV market share [3]. - Jietu may need to explore new strategies to adapt to the changing market dynamics as competition intensifies in the 100,000 to 200,000 yuan price range [4].