Core Viewpoint - The incident involving a "Good Want to Come" employee kneeling to apologize to a customer has sparked widespread controversy, highlighting the challenges faced by the rapidly expanding snack brand and its parent company, Wancheng Group [2][3][4] Company Overview - "Good Want to Come" is a newly emerging snack brand acquired by Wancheng Group in 2022, which has integrated it with other leading regional brands to revolutionize the bulk snack industry [2][6] - As of March 2025, "Good Want to Come" is expected to have over 10,000 operational stores and more than 15,000 signed stores across 29 provinces and cities in China [2][6] Financial Performance - Wancheng Group has experienced significant growth, with a projected net profit of nearly 300 million yuan in 2024, representing a year-on-year increase of over 400% [2][8] - In the first quarter of this year, the company reported a profit exceeding 200 million yuan, a staggering year-on-year growth of 33 times [2][8] - The company's stock price has doubled since the beginning of the year, with the share price reaching 164.64 yuan as of July 8 [9][10] Expansion Strategy - Wancheng Group's rapid expansion has been marked by a series of acquisitions, including "Good Want to Come" and other snack brands, positioning it as a leading player in the bulk snack market [7][8] - The company has transitioned from a storage-style direct sales model to a brand-oriented operation, leveraging a partnership model and franchise opportunities to accelerate growth [6][8] Governance and Compliance Issues - Despite its rapid growth, Wancheng Group faces challenges in governance and product quality control, as evidenced by multiple negative incidents and regulatory penalties for operational violations [5][6] - The company's asset-liability ratio has risen to a high level, reaching 72.74% as of the end of the first quarter, indicating potential financial strain compared to industry peers [11]