"好想来"品牌零食母公司万辰集团已于9月23日向港交所递表申请上市。 量贩零食品牌的激进式拓店逻辑并不难理解。其商业模式的本质是砍掉中间商，从源头厂家直接进货， 再以低于商超、便利店的价格卖给消费者。据万辰集团招股书显示，其95%的产品直接采购自品牌厂 商，省去了中间多层流通环节，因此价格零售价格平均比大卖场、超市及便利店的同类产品低20%至 30%。 这家原本主营食用菌的企业，自2022年跨界进入量贩零食赛道。借助资本整合与门店版图的扩大，零食 零售业务的营收也从2022年的6656.9万元 激增至2024年的317.9亿元，增幅接近478倍。 过去三年，量贩零食赛道迅速升温，成为新消费领域最炙手可热的风口之一。"低价+量贩"的模式在下 沉市场疯狂复制，从县城、乡镇一路渗透到一线城市。万辰、鸣鸣很忙等头部玩家快速跑马圈地，动辄 万店规模，已形成双强争霸的格局。 万辰并非唯一冲刺资本市场的玩家。今年4 月，另一头部品牌 "鸣鸣很忙" 也已向港交所递交招股书。 作为赛道内最具竞争力的对手之一，"鸣鸣很忙"近年来同样保持着高歌猛进的扩张势头：截至2024年 底，其门店数突破1.4万家，营收规模也达到393.44亿 ...

又一平价零食巨头赴港上市。 作者 | 肖思佳 编辑 | 乔芊 零食品牌，红海激战 "好想来"品牌零食母公司万辰集团已于9月23日向港交所递表申请上市。 这家原本主营食用菌的企业，自 2022 年跨界进入量贩零食赛道 。 借助资本整合与门店版图的扩大 ， 零食零售业务的营收也从 2022 年的 6656.9 万 元 激增至 2024 年的 317.9 亿元，增幅接近 478 倍。 过去三年，量贩零食赛道迅速升温，成为新消费领域最炙手可热的风口之一。"低价+量贩"的模式在下沉市场疯狂复制，从县城、乡镇一路渗透到一线城 市。万辰、鸣鸣很忙等头部玩家快速跑马圈地，动辄万店规模，已形成双强争霸的格局。 万辰并非唯一冲刺资本市场的玩家。今年 4 月，另一头部品牌 "鸣鸣很忙" 也已向港交所递交招股书。作为赛道内最具竞争力的对手之一，"鸣鸣很 忙"近年来同样保持着高歌猛进的扩张势头：截至 2024 年底，其门店数突破 1.4 万家，营收规模也达到393.44亿元。另有消息称其门店数在2025年9 月已达到2万家。 随着两大巨头几乎同时谋求 IPO，资本力量或将成为决定行业格局的关键变量。 不过，薄利多销的模式同样隐含风险： ...

Core Viewpoint - The company Wanchen Group, the parent company of the snack brand "Haoxianglai," is officially pursuing an IPO in Hong Kong after submitting its prospectus, aiming for a dual listing in both A-share and H-share markets [1][2]. Company Overview - Wanchen Group was established in 2011, initially focusing on the research, cultivation, and sale of edible fungi. It went public in A-shares in 2021 and later entered the discount snack market through acquisitions [3]. - The company launched its discount snack brand "Luxiaochan" in August 2022 and has since acquired several brands, consolidating them under "Haoxianglai Brand Snacks" by September 2023 [4]. Store Expansion - As of early 2023, Wanchen Group had approximately 14,000 stores, while its competitor "Mingminghen Mang" had around 15,000. However, by September 2023, Mingminghen Mang's store count surpassed 20,000, widening the gap as Wanchen Group's growth slowed to 15,300 stores by mid-2025 [2][5][16]. - The company experienced a significant increase in store count from 232 at the end of 2022 to 4,726 by the end of 2023, and projected to reach 14,196 by the end of 2024 [4][6]. Financial Performance - Wanchen Group's revenue grew from 5.49 billion yuan in 2022 to 323.29 billion yuan in 2024, with a net profit of 8.23 billion yuan in 2024. In the first half of 2025, revenue reached 225.83 billion yuan, marking a 106.9% year-on-year increase [13][14]. - The company's gross margin has been gradually improving, from 1.1% in 2022 to 11.4% in the first half of 2025, reflecting a 0.7 percentage point increase year-on-year [15]. Management Changes - The former chairman Wang Jiankun was under investigation earlier in the year but was later cleared. Following his resignation in July 2025, Wang Lijing, his sister, took over as chairman, which may impact the company's future expansion efforts [9][10][11]. Market Growth - The discount snack market in China is rapidly expanding, with the market size projected to grow from 7.3 billion yuan in 2019 to 613.7 billion yuan by 2029, at a compound annual growth rate of 36.5% [12].

Core Viewpoint - Wanchen Group has initiated its A+H dual listing process to enhance its global strategic layout and establish an international capital operation platform, aiming to connect with international investors and markets [2][3]. Group 1: Company Overview - Since the appointment of Wang Zenning as General Manager in July, Wanchen Group has made significant moves, including submitting its IPO application to the Hong Kong Stock Exchange on September 23 [2]. - The company has experienced rapid growth in the bulk snack industry, increasing its store count from 232 at the end of 2022 to 15,365 by mid-2025 [2][4]. - In 2022, Wanchen Group transitioned from a mushroom business to the bulk snack sector through acquisitions, leading to a substantial revenue increase from 549 million to 32.33 billion by 2024 [4]. Group 2: Financial Performance - Wanchen Group's revenue for the first half of 2025 reached 22.583 billion, reflecting a year-on-year growth of 106.89%, while net profit surged to 472 million, a staggering increase of 50,358.8% [4]. - The company plans to use the funds raised from the IPO for expanding its store network, enhancing product offerings, digital transformation, and strengthening brand recognition [3]. Group 3: Market Challenges - Despite strong financial performance, Wanchen Group faces challenges as its store growth has slowed significantly, with only 1,169 new stores added in the first half of 2025 compared to previous years [5][6]. - The number of closed franchise stores has increased, with 290 closures in the first half of 2025, surpassing the total closures of 208 in 2024 [6]. - The competitive landscape is intensifying, with rivals like Mingming Hen Mang rapidly expanding their store counts, which could pressure Wanchen Group's market position [6][7]. Group 4: Strategic Direction - Wanchen Group aims to evolve into a mature hard discount retail model, focusing on enhancing operational efficiency and seizing growth opportunities in the hard discount sector [5]. - The company is also looking to expand into overseas markets, particularly Southeast Asia, to tap into emerging opportunities [3]. - Future strategies include improving store quality over quantity, enhancing private label development, and refining supply chain operations to maintain profitability [8].

Core Viewpoint - The competition for the first snack stock on the Hong Kong Stock Exchange is intensifying, with Fujian Wancheng Biotechnology Group Co., Ltd. submitting its listing application following the earlier submission by the parent company of the "Zhao Yiming" brand [1] Group 1: Company Overview - Wancheng Group, established in 2011, initially focused on the cultivation of edible mushrooms and successfully listed on the Shenzhen Stock Exchange in April 2021 [4] - The company has transitioned its main business focus to snack and beverage retail, with revenue contributions of 94.2% and 98.3% for 2023 and 2024, respectively [1] - The "Good Idea" brand operates 15,365 snack and beverage stores across 29 provinces and regions in China, with over 99% being franchise stores [1] Group 2: Financial Performance - As of June 2023, Wancheng Group's total liabilities exceeded 5 billion yuan, with interest-bearing loans over 930 million yuan and trade payables exceeding 1.5 billion yuan [5] - The company's asset-liability ratio stands at 68.95%, and sales expenses have increased by 41.86% year-on-year [5] Group 3: Market Outlook - The retail scale of the snack and beverage market is projected to reach 613.7 billion yuan by 2029, accounting for 11.4% of the overall market [1] - Wancheng Group plans to continue consolidating its competitive advantage in the Chinese snack and beverage retail industry and expand its successful "hard discount" business model into broader fast-moving consumer goods markets [7] Group 4: Management Changes - Recent management changes include the resignation of the former chairman and the appointment of Wang Lijing as the new chairman, with Wang Zeneng, the son of the former chairman, taking over as general manager [6] - The company primarily relies on a franchise model for expansion, which poses risks related to the performance of franchise stores and the ability to maintain and attract new franchisees [6]

Core Viewpoint - Wanchen Group, the parent company of the leading retail brand "Haoxianglai," has submitted an application for H-share listing on the Hong Kong Stock Exchange, aiming for a dual listing in A+H shares, with plans to use the raised funds for expansion and upgrading of its store network, product diversification, logistics efficiency, and digital infrastructure enhancement [1][2]. Group 1: Company Overview - Wanchen Group, established in 2011, initially focused on edible fungi and transitioned to the bulk snack industry in 2022, integrating multiple snack retail brands into "Haoxianglai" [2][3]. - The company's revenue surged from 4.26 billion yuan in 2021 to an expected 32.33 billion yuan in 2024, marking a year-on-year growth of 247.9% [2][3]. - The gross merchandise volume (GMV) for 2024 is projected to reach 42.6 billion yuan, reflecting a 282% increase from 2023 [1][2]. Group 2: Business Model and Market Position - Wanchen Group operates a franchise model, with 99% of its 15,365 stores being franchises, which has contributed to its rapid expansion and market penetration across 29 provinces in China [3][4]. - The company has established a significant presence in high-consumption areas like the Yangtze River Delta, leveraging a zero-franchise fee and zero-delivery fee strategy to create a mutually beneficial relationship with franchisees [3][4]. Group 3: Industry Insights - The bulk snack retail market in China is experiencing rapid growth, with the market size projected to increase from 7.3 billion yuan in 2019 to 129.7 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 77.9% [4][5]. - The market is expected to reach 613.7 billion yuan by 2029, with a forecasted CAGR of 36.5% from 2024 to 2029, driven by increasing consumer demand for diverse and cost-effective products [5][6]. Group 4: Competitive Strategy - To address product homogenization challenges, Wanchen Group has launched two proprietary product lines: "Haoxianglai Value" focusing on core categories with high cost-performance, and "Haoxianglai Selection" targeting high-end and differentiated products [6]. - The company has accumulated over 150 million registered members, providing a solid foundation for sustained growth [3]. Group 5: Stock Performance - On September 24, Wanchen Group's A-share price rose by 2.23%, closing at 172.18 yuan per share, with a market capitalization of 32.304 billion yuan [7].

记者丨刘婧汐 谢之迎 编辑丨高梦阳 谭璐 金珊 量贩零食界或将迎来首家 A+H股上市公司。 处于高速发展期 2025年9月23日，来自福建的万辰生物科技集团股份有限公司(简称"万辰集团")在港交所递交招股书， 拟在香港主板挂牌上市。 其在量贩零食领域最大的竞争对手——鸣鸣很忙也在今年的四月份向港交所递交了招股书。接下来，谁 能更快完成港股上市进程，谁就有望成为"港交所量贩零食第一股"。 90后二代接棒 从业绩上看，近两年万辰集团正处于快速增长中，势头强劲，此时上市颇有"趁热打铁"的意味。 招股书显示，在过去的2022年、2023年、2024年，万辰集团的营业收入分别为人民币5.49亿、92.94亿、 323.29亿，相应的净利润分别为人民币0.68亿、-1.76亿、6.11亿。2023年至2024年GMV同比增长282%。 根据万辰集团于8月28日公布的财报，该公司上半年实现归母净利润4.72亿元，同比增长50,358.8%，总 营收达225.83亿元，同比增长106.89%，2025年上半年的毛利率为11.49%。 这得益于公司旗下以"好想来"品牌为主的零食饮料零售业务的高速扩张。 万辰集团以菌菇生意起家。 ...

Core Viewpoint - The article discusses the potential listing of Wancheng Biotechnology Group Co., Ltd. on the Hong Kong Stock Exchange, which could make it the first A+H share listed company in the bulk snack industry, amidst competition with its rival Mingming Hen Mang [1][15]. Group 1: Company Overview - Wancheng Group submitted its prospectus to the Hong Kong Stock Exchange on September 23, 2025, aiming for a listing on the main board [1]. - The company has experienced rapid growth, with revenues of RMB 5.49 billion, RMB 9.29 billion, and RMB 32.33 billion for the years 2022, 2023, and 2024 respectively, and a net profit of RMB 0.68 billion, -RMB 1.76 billion, and RMB 6.11 billion for the same years [4]. - In the first half of 2025, Wancheng Group achieved a net profit of RMB 4.72 billion, a year-on-year increase of 50,358.8%, with total revenue reaching RMB 225.83 billion, up 106.89% [4]. Group 2: Business Model and Strategy - Wancheng Group's business model focuses on bulk snack retail, leveraging a unified procurement strategy to eliminate intermediaries, thus enhancing profit margins and pricing advantages for downstream operations [10][11]. - The company operates a franchise model with 99.4% of its 15,365 stores being franchise outlets, allowing it to maintain a competitive pricing strategy that is 20-30% lower than traditional supermarkets [12][13]. - The company does not charge franchise fees, instead requiring a deposit and a one-time opening fee, which contributes to stable cash flow [13]. Group 3: Competitive Landscape - The bulk snack industry is evolving into a "two super, many strong" market structure, with Wancheng Group and Mingming Hen Mang as the leading players [15]. - In 2024, Wancheng Group reported revenues of RMB 32.33 billion, while Mingming Hen Mang reported RMB 39.34 billion, indicating a competitive revenue landscape [16]. - Both companies are expanding their own brand products to improve profit margins, with Wancheng Group's gross profit margin at 11.49% for the first half of 2025, while Mingming Hen Mang's was 7.62% as of the end of 2024 [17]. Group 4: Financial Health and Future Plans - Wancheng Group's liabilities increased to RMB 5.14 billion, with a debt-to-asset ratio of approximately 68.95%, indicating a high level of debt [17]. - The company plans to use the funds raised from its IPO to expand and upgrade its store network, enhance product offerings, improve logistics efficiency, and upgrade digital infrastructure [17].

Group 1 - The core point of the article is that Wancheng Group has submitted an application for H-share issuance and listing on the Hong Kong Stock Exchange, aiming to establish a dual listing structure of "A+H" [1] - Wancheng Group's snack retail business achieved a revenue of 22.345 billion yuan in the first half of the year, representing a year-on-year growth of 109.33% [1] - As of June 30, the company has a network of 15,365 snack retail stores across 29 provinces, with its "Haoxianglai" brand being the first in the industry to exceed 10,000 stores [1] Group 2 - The purpose of the Hong Kong listing is to advance the company's international strategy, enhance brand awareness and competitiveness, and improve the supply chain system [2] - The company announced the resignation of its chairman Wang Jiankun on July 25 due to personal reasons, which raised concerns about leadership stability [2] - Wang Jiankun was previously under investigation but resumed his duties as chairman in late May [3] Group 3 - The current chairman of Wancheng Group is Wang Liqing, who is the sister of Wang Jiankun, while Wang Zening has been appointed as the new general manager [4] - As of September 24, the company's stock price was 174.54 yuan per share, with a market capitalization of approximately 32.746 billion yuan [5]

Core Viewpoint - Wancheng Group is set to become the first A+H share listed company in the snack retail sector, having submitted its IPO application to the Hong Kong Stock Exchange, competing with its main rival, Mingming Hen Mang [2][9]. Group 1: Company Performance - Wancheng Group has experienced rapid growth, with revenues of RMB 5.49 billion, RMB 9.29 billion, and RMB 32.33 billion for the years 2022, 2023, and 2024 respectively, and a net profit of RMB 0.68 million, -RMB 1.76 million, and RMB 6.11 million for the same years [3]. - The company's GMV saw a year-on-year increase of 282% from 2023 to 2024, with a significant rise in net profit of 50,358.8% year-on-year in the first half of 2025 [3][8]. - The snack and beverage retail business has become the core of Wancheng Group, contributing 98.9% to total revenue, while the original mushroom business has become negligible [4][6]. Group 2: Business Model and Strategy - Wancheng Group operates a model that eliminates middlemen through unified upstream procurement, allowing for greater profit margins and price advantages for downstream retailers [6][8]. - As of June 30, 2025, the company had a network of 15,365 stores, with 99.4% being franchise stores, which allows for significant market influence and direct procurement from manufacturers [6][8]. - The company does not charge franchise fees, only requiring a deposit and a one-time opening fee, which helps attract franchisees and ensures stable cash flow through a "payment upon delivery" model [8][11]. Group 3: Competitive Landscape - The snack retail industry is evolving into a "two super, many strong" structure, with Wancheng Group and Mingming Hen Mang as the leading players [9][10]. - In 2024, Wancheng Group's revenue was RMB 32.33 billion, while Mingming Hen Mang reported RMB 39.34 billion, indicating a competitive revenue landscape [10]. - Both companies are focusing on expanding their own brand products to enhance profit margins, with Wancheng Group's gross margin at 11.49% for the first half of 2025, compared to Mingming Hen Mang's 7.62% [11]. Group 4: Future Plans - Wancheng Group plans to use the funds raised from its IPO to further expand and upgrade its store network, enhance product offerings, improve logistics efficiency, and upgrade digital infrastructure [11].