Core Insights - The article highlights the increasing attention from the capital market towards the snack retail industry in China, particularly focusing on the quality-price balance that consumers now prioritize [1] - Fujian Wancheng Group has submitted a listing application to the Hong Kong Stock Exchange, aiming to establish an "A+H" dual-platform financing structure, which will enhance its connection with international capital markets [1] - The company's business model, referred to as the "virtuous cycle flywheel," is a key driver behind its rapid growth and expansion [1] Group 1: Growth Strategy - Wancheng Group's growth strategy is centered around store expansion, with over 15,365 stores planned by June 30, 2025, strategically located in high-consumption areas and populous provinces [2] - The company has achieved a significant scale advantage through centralized procurement, with approximately 95% of products supplied directly by brand owners, reducing costs and reshaping the traditional retail supply chain [2][3] - The average product price is 20% to 30% lower than that of supermarkets and convenience stores, achieved without compromising quality, thus attracting consumers with the "good quality at low price" proposition [2] Group 2: Membership and Franchise Model - Wancheng Group has developed a robust membership system, boasting over 150 million registered members, with active members averaging 2.9 purchases per month, indicating strong customer loyalty [3] - The majority of Wancheng's stores operate on a franchise model, with over 99% being franchisee-owned, which fosters a mutually beneficial relationship between the company and its franchisees [3] - The company's revenue primarily comes from product sales to franchisees rather than franchise fees, ensuring that the success of franchisees directly impacts the company's profitability [3] Group 3: Technological Innovation - Wancheng Group has implemented a comprehensive digital system that enhances operational efficiency across all business processes, including order management, logistics, and member management [5] - The AI-driven site selection system significantly improves the success rate of new franchise locations by analyzing various data points, thus reducing the trial-and-error costs for franchisees [5][6] - The digital platform allows for real-time monitoring of store operations, enabling quick responses to issues and contributing to a low franchise closure rate of only 1.9% [6] Group 4: Financial Performance and Future Plans - Wancheng Group's total revenue surged from 549 million in 2022 to 32.329 billion in 2024, with a half-year revenue of 22.583 billion in 2025, indicating strong financial growth [6] - The adjusted net profit also increased, reaching 822 million in 2024 and 922 million in the first half of 2025, surpassing the previous year's total [6] - The upcoming Hong Kong listing aims to raise funds for expanding the store network, enhancing product variety, strengthening digital infrastructure, and promoting the brand, marking a strategic upgrade for the company [7]

Core Viewpoint - The snack retail industry in China is experiencing significant attention from the capital market, with companies like Wancheng Group planning to expand their financing structure to include both A-share and Hong Kong listings, reflecting a strategic upgrade to capture international capital [1][3]. Group 1: Business Growth and Market Position - Wancheng Group's business scale is rapidly expanding, with 15,365 stores across 29 provinces by June 30, 2025, and a GMV of 42.6 billion yuan in 2024, marking a 282% year-on-year growth [3][4]. - The company is positioned as a leader in the Chinese snack and beverage retail market, driven by changing consumer preferences towards quality and reasonable pricing post-pandemic [3][4]. - The "hard discount" retail model is gaining traction, with Wancheng Group being a key player in this trend, benefiting from consumers' shift away from brand loyalty and low-price focus [3][4]. Group 2: Growth Strategy and Operational Efficiency - Wancheng Group's growth strategy involves a well-planned store expansion to build scale advantages, focusing on high-consumption areas like the Yangtze River Delta while also penetrating populous provinces [4][6]. - The company achieves procurement efficiency by having approximately 95% of its products supplied directly from brands, reducing distribution costs and enhancing supply chain structure [4][6]. - The average product prices are 20% to 30% lower than those in supermarkets and convenience stores, achieved without compromising quality, thus attracting consumers with the "good quality at low price" proposition [4][6]. Group 3: Membership and Franchise Model - Wancheng Group has developed a robust membership system, boasting over 150 million registered members, with 110 million active members in the first eight months of 2025, indicating strong customer loyalty [6][7]. - The franchise model, with over 99% of stores being franchises, creates a win-win situation where the company's revenue is primarily from product sales to franchisees, ensuring mutual success [6][7]. - The franchise stability is reflected in a low closure rate of 1.9% in the first half of 2025, significantly below the industry average, showcasing the effectiveness of the business model [6][7]. Group 4: Technological Innovation and Digitalization - Wancheng Group leverages a self-developed digital system that covers the entire business process, enhancing operational efficiency and supporting over 15,000 stores [9][10]. - The AI-driven site selection system improves the success rate of new franchises by providing data-driven insights, thus accelerating network expansion [9][10]. - The digital platform enables real-time monitoring of store operations, reducing closure risks and facilitating precise inventory management and marketing strategies [10][12]. Group 5: Financial Performance and Future Plans - Wancheng Group's total revenue surged from 549 million yuan in 2022 to 32.33 billion yuan in 2024, with 22.58 billion yuan achieved in the first half of 2025 [12][13]. - The adjusted net profit also increased, reaching 822 million yuan in 2024 and surpassing 922 million yuan in the first half of 2025 [12][13]. - The upcoming Hong Kong listing aims to raise funds for expanding the store network, enhancing product variety, strengthening digital infrastructure, and strategic investments, positioning the company as a leader in the hard discount retail revolution in China [13].

智通财经记者 | 李烨 智通财经编辑 | 牙韩翔 河南的好想来加盟商陈姚有点苦恼。 截至今年6月30日，好想来母公司万辰集团旗下已经拥有超过15000家加盟店。9月23日，万辰集团正式向港交所递表。智通财经自万辰集团招股书看到，仅 是2023年12月至2024年12月，万辰集团旗下加盟门店数量就从4560家跃升至14098家，规模增长超3倍。 智通财经自公开信息看到，万辰集团成立于2011年，早期它的主营业务是金针菇、蟹味菇等食用菌的工厂化培育，在福建漳州和江苏南京建有生产基地， 2021年，公司曾在深交所创业板上市。但到了眼下，万辰集团最为人熟知的业务是零食量贩，拥有品牌"好想来"与"老婆大人"，数量上以"好想来"为主。 零食量贩店的扩张以加盟为主，万辰集团也不例外。智通财经查阅招股书看到，至2025年6月末，万辰集团超1.5万家门店中，加盟店占比达99%以上，直营 门店只有90家。 而从其商业模式来说，向加盟商销售商品是主要收入来源，今年上半年，万辰集团向加盟商销售产品收入达218亿元，同比增长112.56%，占总营收的 96.6%。 这意味着，加盟店的数量直接决定了万辰集团未来的业绩增量，但随着规模的扩 ...

Core Insights - Fujian Wancheng Biotechnology Group Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, aiming for a main board listing [1] - The brand "Haoxianglai" under Wancheng Group is the top-ranked brand in China's snack and beverage retail sector, with over 10,000 stores [1] - The adjusted net profit for Wancheng Group is projected to reach RMB 820 million in 2024, a significant turnaround from a loss of RMB 28.1 million in 2023 [1] - In the first half of 2024, the group's revenue reached RMB 22.58 billion, marking a year-on-year increase of 106.9%, with adjusted net profit exceeding the total for the previous year at RMB 920 million [1] - The rapid growth in performance is attributed to the aggressive expansion of the sales network, with store numbers increasing from 4,560 at the end of 2023 to 15,355 in the first half of 2025 [1] Financial Performance - Wancheng Group's revenue for the first half of 2024 was RMB 22.58 billion, reflecting a 106.9% year-on-year growth [1] - The adjusted net profit for the first half of 2024 reached RMB 920 million, surpassing the total profit for the entire previous year [1] - The adjusted net profit forecast for 2024 is RMB 820 million, a recovery from a loss of RMB 28.1 million in 2023 [1] Expansion Strategy - The company plans to use the funds raised from the IPO to support store network and strategic expansion, including exploring overseas market opportunities [2] - Plans include introducing new products and expanding into other categories to diversify the product portfolio [2] - There will be an emphasis on enhancing digital capabilities and strengthening warehousing and logistics infrastructure [2]

Core Viewpoint - Wanchen Group, the parent company of "Haoxianglai," has submitted an application for a public listing on the Hong Kong Stock Exchange, aiming to raise funds for expanding its store network, enhancing product offerings, improving logistics efficiency, and upgrading digital infrastructure [1][3]. Group 1: Company Overview - Wanchen Group operates its snack business primarily under the "Haoxianglai" brand, with a total of 15,365 snack and beverage stores across 29 provinces and regions in China as of June 2025, of which 99% are franchise stores [1][4]. - The company plans to increase its store count from 14,098 at the end of 2024 to an average of 7 new stores per day in the first half of 2025 [1][4]. Group 2: Financial Performance - As of August 31, 2025, Wanchen Group has accumulated over 150 million registered members, supporting its growth trajectory [2][4]. - The company's revenue for the first half of 2025 reached 22.583 billion yuan, a year-on-year increase of 106.89%, while net profit surged to 472 million yuan, reflecting a staggering increase of over 50,000% [2][6]. - The snack wholesale business generated 22.345 billion yuan in revenue during the same period, marking a 109.33% year-on-year growth [6]. Group 3: Market Position and Strategy - Wanchen Group is positioned as a leading player in the snack retail market, with its "Haoxianglai" brand ranking first in China's snack and beverage retail sector by gross merchandise volume (GMV) as of 2024 [4][6]. - The company has diversified its product offerings across 12 core categories, including beverages, dairy products, snacks, and convenience foods, with over 2,000 SKUs to meet diverse consumer needs [5][6]. - The planned dual listing (A+H) is expected to strengthen the company's market position and expand its successful discount model into broader fast-moving consumer goods markets [3].

Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) has submitted its prospectus for listing on the Hong Kong Stock Exchange, aiming to expand its operations and enhance its market presence [1][9]. Group 1: Company Overview - Wancheng Group is the parent company of the snack brand "Haoxianglai" and was listed on the Shenzhen Stock Exchange in April 2021 with an IPO price of 7.19 CNY per share, raising approximately 276 million CNY [3][9]. - The company focuses on the research, cultivation, and sales of fresh edible fungi, and has recently expanded into the retail snack industry [7][9]. Group 2: Financial Performance - Wancheng Group's revenue for the years 2022, 2023, 2024, and the first half of 2025 was approximately 549 million CNY, 9.29 billion CNY, 32.33 billion CNY, and 10.92 billion CNY, respectively [13][14]. - The net profit figures for the same periods were approximately 67.85 million CNY, -176.21 million CNY, 610.91 million CNY, and 136.17 million CNY [14][16]. Group 3: Investment Projects - The company initially planned to raise 600 million CNY for various projects, including a 21,000-ton mushroom production facility, but later adjusted its fundraising goals and project allocations [4][5][10]. - In September 2023, Wancheng Group announced a reduction in the investment amount for the "60-ton daily mushroom production project" from approximately 130 million CNY to 80.6 million CNY, reallocating the remaining funds to the "53,000-ton golden needle mushroom production project" [5][6]. Group 4: Shareholder Structure - As of December 31, 2022, the actual controller of Wancheng Group, Wang Zenin, held a direct stake of 5.08% and controlled a total of 51.26% of the company through various entities [7][9]. - Wang Zenin participated in a private placement of shares at a price of 11.30 CNY per share, raising 200 million CNY for brand marketing and operational support projects [10][12]. Group 5: Market Position and Future Plans - Wancheng Group's brand "Haoxianglai" is projected to rank first in China's snack and beverage retail sector by GMV in 2024, with over 15,000 stores across 29 provinces and municipalities by June 30, 2025 [12][13]. - The company has integrated its snack brands into a national brand strategy, enhancing its market presence and operational efficiency [8][9].

9 月 23 日，中国领先且增长最快的零食饮料零售企业——福建万辰生物科技集团股份有限公司（下 称"万辰集团"），正式向香港联合交易所递交上市申请，拟在主板挂牌上市。 据招股书披露，万辰集团凭借其独特的商业模式和高效的运营体系，已在中国零食饮料市场占据领先 地位。根据灼识咨询的资料，按 2024 年商品交易总额（ GMV ）计算，"好想来"不仅是中国零食 饮料零售品牌第一，也是全国首个门店数量突破 10,000 家的量贩零食品牌。 财务数据亮眼，增长势头强劲 据万辰招股书显示，驱动万辰集团增长的核心引擎 ——是一个由五大要素构成的良性循环"增长飞 轮"。这一模式不仅是其商业战略的核心，更是实现消费者、加盟商、供应商与公司多方共赢局面的 关键。 在消费市场深刻变革的背景下， 万辰集团展现出了 强劲 的增长潜力 。据招股书显示，集团总收入 从 2023 年的人民币 93.0 亿元增长至 2024 年的人民币 323.3 亿元，同比增长 247.9% 。 2024 年，集团 GMV 达人民币 426 亿元，较 2023 年同比增长 282% ，增速领跑行业。盈利能力方 面，集团 2024 年经调整净利润达人民币 8 ...

Core Insights - The well-known snack brand "Haoxianglai" has recently closed three stores in Jinan, indicating a significant slowdown in its expansion speed compared to previous years [2][3] - The parent company, Wancheng Group, reported that the number of store closures in the first half of 2025 has already exceeded the total for the entire previous year, reaching 259 closures [3] - The opening speed of new stores has drastically decreased, with only 1,468 new stores opened in the first half of 2025 compared to 9,776 in 2024 [3] Expansion and Closure Trends - The Jinan area has seen multiple "Haoxianglai" stores temporarily closed, with reasons including high rent and over-saturation of stores in the region [3][4] - The company has implemented relocation support policies for franchisees of loss-making stores, allowing them to receive renovation subsidies and choose new locations [4] Pricing Strategy and Market Competition - "Haoxianglai" employs a low-price strategy, offering products at prices lower than nearby convenience stores, which has been a key competitive advantage [6] - The low-price model relies on a simplified supply chain, reducing operational costs by eliminating intermediaries [6] - However, this strategy has led to increased competition and market homogenization, with many players adopting similar pricing and product offerings [6][8] Financial Performance and Market Dynamics - Despite revenue growth, companies like Three Squirrels have reported significant declines in net profit, indicating challenges in maintaining profitability under low-price strategies [7] - The rapid expansion of "Haoxianglai" has resulted in a significant number of stores, with over 15,000 locations established, contributing to a competitive landscape with over 45,000 snack retail stores in China by 2025 [8] Industry Outlook - The current trend of store closures and slowed expansion is viewed as a necessary adjustment for companies to align resources and management capabilities for sustainable growth [9] - The high asset-liability ratio of Wancheng Group, projected to reach 90.97%, raises concerns about financial stability and the need for diversified funding sources [9] - The market is expected to undergo a process of "survival of the fittest," suggesting that while the rapid growth phase may be over, the industry still holds potential for profitable players [9]

文 | 壹览商业 蒙嘉怡 编辑 | 薛向 8月过去，多个零食品牌上市公司发布了2025年上半年业绩报告，来伊份转盈为亏，良品铺子的亏损进一步扩大，洽洽 食品的净利润同比下降超七成。 从成本看，2025年上半年，万辰集团营业成本200.07亿元，同比上涨104.84%；销售费用6.97亿元，同比增加104.84%； 管理费用、财务费用、所得税费用与研发投入均有不同程度的上涨。 从营收看，2025年上半年，万辰集团营收225.83亿元，同比增长106.89%。进一步拆解业务结构，量贩零食业务贡献了 223.45亿元营收，占集团总营收的98.95%，同比增长109.33%，成为业绩增长的绝对主力。 在老牌企业承压之际，2022年才进入量贩零食业务的万辰集团实现爆发式增长，营收225.83亿元，同比增长106.89%； 归属于上市公司股东的净利润为4.72亿元，同比增长50358.80%。 净利润暴涨500倍，万辰集团究竟做了什么？ 加盟商成摇钱树 净利润的暴涨无非两个原因：营收显著提升，或成本大幅压缩。 显然，万辰集团净利润的暴涨主要来自量贩零食业务的强劲增长。 而量贩零食业务的收入来源有三：批发供货（也即向加盟商 ...

Core Viewpoint - The company, Wancheng Group, has successfully transformed from a mushroom-focused business to a snack retail powerhouse, with its new "bulk snack" business accounting for nearly all of its revenue, but faces challenges such as low profitability and high debt levels [1][4][15]. Group 1: Business Transformation - Wancheng Group, originally established in 2011, was primarily focused on edible mushrooms, with over 70% of its revenue coming from mushroom products between 2017 and 2021 [2]. - The company launched its "Lvxiaocan" brand in August 2022 to enter the bulk snack market, and by 2024, its revenue reached 32.3 billion yuan, a 248% increase year-on-year, with the bulk snack business contributing 98% of total revenue [4][5]. - As of mid-2025, the company reported a revenue of 22.58 billion yuan, a 106.89% increase year-on-year, with a net profit of 472 million yuan, marking a significant growth [5]. Group 2: Financial Performance and Challenges - Despite impressive revenue growth, Wancheng Group faces a "high revenue, low profitability" issue, with a net profit margin of only 2.09% in the first half of 2025 [8]. - The company's debt has escalated, with total liabilities reaching 5.144 billion yuan and an asset-liability ratio increasing from 24.36% in 2021 to 75.65% [8][9]. - The company has also faced numerous complaints regarding its products and services, indicating potential risks associated with its rapid expansion [7]. Group 3: Management Transition - The founder, Wang Jiankun, was placed under investigation in March 2025, leading to a management transition where his sister Wang Lijing took over as chairman and his son Wang Zenning became the general manager [11][14]. - Wang Zenning has been involved in the family business since 2015 and has taken on a more prominent role during the transition period [13][14]. - The management change occurs amidst the company's significant transformation and poses questions about the future direction and stability of the business [15].