记者丨 刘婧汐 编辑丨张伟贤 截至8月29日，今年上半年A股归母净利润同比增速最快的上市公司出现了。 8月28日，量贩零食巨头万辰集团（300972）公布了一份"涨上天"的半年报。财报显示，该公司上半年实现归母净利润4.72亿元， 同比增 长50,358.8%， 总营收达225.83亿元，同比增长106.89%。公司解释，上半年公司业绩增长主要得益于量贩零食连锁业务的高速扩张。 量贩零食连锁业态基于零售业的规模经济效应，采购量大、但毛利率低是行业共性问题，能否有效控制采购成本将直接影响公司的盈利能力。 为了"抠出"利润，万辰集团近两年依托大规模门店数量，通过集中采购增强议价权；同时，布局多元品类，从休闲零食延伸至日化、短保烘焙 等利润空间更大的领域；其发展的自有品牌"好想来超值""好想来甄选"毛利率较外采商品高5-8个百分点，也带动了利润结构优化。 在8月11日发布的公告中，万辰集团表示，量贩零食行业未来将进入"精细化运营"阶段，门店数量增速将放缓，供应链效率与自有品牌占比 将成为竞争关键。 这已经成为了行业共识，另一个量贩零食巨头鸣鸣很忙也在做相似的事情。2025年初，鸣鸣很忙宣布推出自有品牌红标和金标，并 ...

Core Viewpoint - The rapid growth of Wanchen Group's snack retail business has led to significant increases in revenue and net profit, positioning the company as a leader in the industry [1][3]. Financial Performance - In the first half of the year, Wanchen Group reported a net profit attributable to shareholders of 4.72 billion yuan, a year-on-year increase of 50,358.8% [2]. - Total revenue reached 22.58 billion yuan, reflecting a year-on-year growth of 106.89% [2]. - The company's cash flow from operating activities increased by 133.37%, amounting to 1.30 billion yuan [2]. - Basic earnings per share rose to 2.62 yuan, a staggering increase of 45,864.91% compared to the previous year [2]. Business Expansion - Wanchen Group transitioned from a mushroom business to a snack retail giant, launching its brand "Lvxiaochan" in 2022 and acquiring several regional snack brands [3]. - The snack retail segment saw revenue soar by 1,592% from under 600 million yuan in 2022 to 9.3 billion yuan in 2023, with projections of 32.3 billion yuan for 2024 [3]. Profitability Trends - The gross margin for the snack business initially declined from 14.40% to 9.52% due to high supply chain costs and competition but rebounded to 10.86% in 2024 and further to 11.49% in the first half of 2025 [4]. Competitive Landscape - Wanchen Group and its competitor, Mingming Hen Mang, are vying for dominance in the snack retail market, with both companies expanding their store counts and targeting lower-tier cities [8][9]. - As of early 2025, both companies announced plans for IPOs in Hong Kong, intensifying competition for market leadership [9]. Market Position - As of August 29, Wanchen Group's stock price reached 211.8 yuan per share, with a year-to-date increase of over 170% [10]. - The company’s market capitalization stands at 39.74 billion yuan, reflecting strong investor confidence and growth potential [10].