记者丨 刘婧汐 编辑丨张伟贤 截至8月29日，今年上半年A股归母净利润同比增速最快的上市公司出现了。 8月28日，量贩零食巨头万辰集团（300972）公布了一份"涨上天"的半年报。财报显示，该公司上半年实现归母净利润4.72亿元， 同比增 长50,358.8%， 总营收达225.83亿元，同比增长106.89%。公司解释，上半年公司业绩增长主要得益于量贩零食连锁业务的高速扩张。 量贩零食连锁业态基于零售业的规模经济效应，采购量大、但毛利率低是行业共性问题，能否有效控制采购成本将直接影响公司的盈利能力。 为了"抠出"利润，万辰集团近两年依托大规模门店数量，通过集中采购增强议价权；同时，布局多元品类，从休闲零食延伸至日化、短保烘焙 等利润空间更大的领域；其发展的自有品牌"好想来超值""好想来甄选"毛利率较外采商品高5-8个百分点，也带动了利润结构优化。 在8月11日发布的公告中，万辰集团表示，量贩零食行业未来将进入"精细化运营"阶段，门店数量增速将放缓，供应链效率与自有品牌占比 将成为竞争关键。 这已经成为了行业共识，另一个量贩零食巨头鸣鸣很忙也在做相似的事情。2025年初，鸣鸣很忙宣布推出自有品牌红标和金标，并 ...

Core Viewpoint - The rapid growth of Wanchen Group's snack retail business has led to significant increases in revenue and net profit, positioning the company as a leader in the industry [1][3]. Financial Performance - In the first half of the year, Wanchen Group reported a net profit attributable to shareholders of 4.72 billion yuan, a year-on-year increase of 50,358.8% [2]. - Total revenue reached 22.58 billion yuan, reflecting a year-on-year growth of 106.89% [2]. - The company's cash flow from operating activities increased by 133.37%, amounting to 1.30 billion yuan [2]. - Basic earnings per share rose to 2.62 yuan, a staggering increase of 45,864.91% compared to the previous year [2]. Business Expansion - Wanchen Group transitioned from a mushroom business to a snack retail giant, launching its brand "Lvxiaochan" in 2022 and acquiring several regional snack brands [3]. - The snack retail segment saw revenue soar by 1,592% from under 600 million yuan in 2022 to 9.3 billion yuan in 2023, with projections of 32.3 billion yuan for 2024 [3]. Profitability Trends - The gross margin for the snack business initially declined from 14.40% to 9.52% due to high supply chain costs and competition but rebounded to 10.86% in 2024 and further to 11.49% in the first half of 2025 [4]. Competitive Landscape - Wanchen Group and its competitor, Mingming Hen Mang, are vying for dominance in the snack retail market, with both companies expanding their store counts and targeting lower-tier cities [8][9]. - As of early 2025, both companies announced plans for IPOs in Hong Kong, intensifying competition for market leadership [9]. Market Position - As of August 29, Wanchen Group's stock price reached 211.8 yuan per share, with a year-to-date increase of over 170% [10]. - The company’s market capitalization stands at 39.74 billion yuan, reflecting strong investor confidence and growth potential [10].

Core Viewpoint - The rapid growth of Wancheng Group in the snack retail sector is highlighted, with significant increases in revenue and net profit driven by its aggressive expansion strategy in the snack market [1][2]. Financial Performance - In the first half of the year, Wancheng Group reported a net profit of 472 million yuan, a staggering year-on-year increase of 50,358.8%, and total revenue of 22.583 billion yuan, up 106.89% [1]. - The company's revenue from the snack retail business surged by 1,592% from 2022 to 2023, increasing from less than 600 million yuan to 9.3 billion yuan, with projections for 2024 showing a further increase of 247.86% to 32.3 billion yuan [2]. - For the first half of 2023, the snack retail business generated 22.345 billion yuan in revenue, accounting for approximately 99% of the company's total revenue, marking a year-on-year growth of 109.33% [2]. Profitability and Margins - The gross margin of Wancheng Group's snack retail business experienced a decline from 14.40% in 2022 to 9.52% in 2023, but is projected to recover to 10.86% in 2024 and further to 11.49% in the first half of 2025 [2][3]. - The company is enhancing profitability by consolidating its supply chain, developing proprietary brands, and introducing higher-margin product categories [3]. Market Position and Competition - Wancheng Group and its competitor Mingming Hen Mang are closely matched in terms of scale, with Wancheng Group operating 15,365 stores compared to Mingming Hen Mang's 15,000 stores [4]. - Both companies are focusing on lower-tier markets, with over half of their stores located in third-tier cities and below, leading to intense competition and price wars [5]. Future Outlook - Both companies have announced plans for IPOs in Hong Kong, aiming to become the first listed company in the snack retail sector in the region [6]. - The competition will hinge on supply chain efficiency and capital endurance as both companies solidify their market positions [7].