市。对于冲击H股的原因，万辰集团在招股书中称，系推进公司全球战略布局、建立国际资本运作平台，提升综合竞争力。其募资重点用途 证券之星 . 证券之星始创于1996年，是国内领先的金融信息及综合服务平台。关注证券之星，即时获取有价值的财经资讯。 继今年4月鸣鸣很忙向港交所递交IPO申请后，零食量贩赛道的另一头部企业万辰集团(300972.SZ)亦紧随其后，于今年9月正式冲刺港股上 以下文章来源于证券之星 ，作者吴凡 之一为继续扩张门店网络。 零食量贩行业经历了2022年至2023年的区域龙头跑马圈地以及2024年头部品牌兼并整合的阶段，如今初步形成以鸣鸣很忙和万辰集团为首 的"两超多强"格局。截至今年上半年，万辰集团在国内门店达到15365家，但上半年拓店1177家，不足上年同期六成。对比之下，鸣鸣很忙在 今年9月宣布门店破2万家，尽管万辰集团也在着手收购南京万优股权以强化规模优势，但该次收购完成后，公司将面临负债攀升、净利承压的 情况。 01 补贴力度下滑，上半年开店速度放缓 万辰集团最初以食用菌业务起家，2021年登陆A股时，其营收不足5亿元。2022年公司开始布局零食量贩赛道，成立南京万兴公司，收购零食 工 ...

用一个词来形容如今的万辰集团，只能说是——"炸裂"。 行情上，从去年7月的最低点至今，万辰集团股价已经上涨超10倍。 业绩上，今年上半年，万辰集团营收225.83亿元，同比增长106.89%，净利润4.72亿元，同比狂飙50358.80%，今年上半年净 利润增长率在沪深A股中排名第一。 近日，万辰集团正式向港交所递交上市申请，计划在港交所主板挂牌。 在持续的利好刺激之下，万辰集团能否持续资本狂欢呢？ 01 成立于2011年的万辰集团，原本主业为食用菌业务。 次年，万辰集团就创立了量贩零食品牌"陆小馋"，进入量贩零食赛道。 2023年，万辰集团几乎是闪电般通过合资和收购接连拿下来优品、好想来、吖滴吖滴、老婆大人，并将来优品和吖滴吖滴 逐步更名为"好想来"，仅在浙江保留"老婆大人"作为独立品牌运营。 "好想来"也就成为了全国规模最大的量贩零食店之一。 在资本的狂欢和激烈的竞争之下，万辰集团开店速度迅猛，仅2024年，万辰集团就新开了近一万家门店。 门店的迅速扩张背后，公司业绩也突飞猛进。 2024年，公司营收同比增长247.86%至323.29亿元，净利润也同比增长453.95%至2.94亿元，直接扭亏为盈。 其 ...

Core Insights - The rapid growth of the bulk snack retail sector in China is shifting towards a focus on "quality-price ratio," reflecting changing consumer preferences for products that balance quality and affordability [3][12]. Industry Overview - The hard discount retail model, successfully implemented by companies like ALDI, LIDL, and Costco, emphasizes supply chain optimization, private label products, and cost control to benefit consumers with lower prices [5][12]. - The hard discount retail sector in China is projected to grow from approximately RMB 236.2 billion in 2024 to RMB 1,013.8 billion by 2029, with a compound annual growth rate of 33.8% [12]. Company Strategy - Wanchen Group, the only listed company in the bulk snack sector, is pursuing a unique path tailored to the Chinese market, focusing on a diverse product range and rapid product updates [6][9]. - The company operates over 15,000 stores, with more than 99% being franchise locations, allowing for rapid market penetration and reduced financial pressure [9][11]. - Wanchen's dual-brand strategy includes "Good Value" for cost-sensitive consumers and "Good Selection" for quality-focused customers, enhancing brand recognition and catering to different market segments [11][12]. Operational Efficiency - The company has implemented a centralized procurement system, sourcing approximately 95% of its products directly from brand owners, which reduces costs and optimizes the supply chain [6][12]. - Wanchen's digital systems support over 15,000 stores, enhancing operational efficiency through data-driven decision-making and real-time monitoring of store performance [13][15]. Customer Engagement - Wanchen has successfully converted offline traffic into online membership, with over 150 million registered members and a significant contribution to the company's GMV [17][18]. - The company has developed a private membership program that enhances customer loyalty and engagement, with active members showing high purchase frequency [17][18].

Core Viewpoint - Wanchen Group, the parent company of the leading retail brand "Haoxianglai," has submitted an application for H-share listing on the Hong Kong Stock Exchange, aiming for a dual listing in A+H shares, with plans to use the raised funds for expansion and upgrading of its store network, product diversification, logistics efficiency, and digital infrastructure enhancement [1][2]. Group 1: Company Overview - Wanchen Group, established in 2011, initially focused on edible fungi and transitioned to the bulk snack industry in 2022, integrating multiple snack retail brands into "Haoxianglai" [2][3]. - The company's revenue surged from 4.26 billion yuan in 2021 to an expected 32.33 billion yuan in 2024, marking a year-on-year growth of 247.9% [2][3]. - The gross merchandise volume (GMV) for 2024 is projected to reach 42.6 billion yuan, reflecting a 282% increase from 2023 [1][2]. Group 2: Business Model and Market Position - Wanchen Group operates a franchise model, with 99% of its 15,365 stores being franchises, which has contributed to its rapid expansion and market penetration across 29 provinces in China [3][4]. - The company has established a significant presence in high-consumption areas like the Yangtze River Delta, leveraging a zero-franchise fee and zero-delivery fee strategy to create a mutually beneficial relationship with franchisees [3][4]. Group 3: Industry Insights - The bulk snack retail market in China is experiencing rapid growth, with the market size projected to increase from 7.3 billion yuan in 2019 to 129.7 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 77.9% [4][5]. - The market is expected to reach 613.7 billion yuan by 2029, with a forecasted CAGR of 36.5% from 2024 to 2029, driven by increasing consumer demand for diverse and cost-effective products [5][6]. Group 4: Competitive Strategy - To address product homogenization challenges, Wanchen Group has launched two proprietary product lines: "Haoxianglai Value" focusing on core categories with high cost-performance, and "Haoxianglai Selection" targeting high-end and differentiated products [6]. - The company has accumulated over 150 million registered members, providing a solid foundation for sustained growth [3]. Group 5: Stock Performance - On September 24, Wanchen Group's A-share price rose by 2.23%, closing at 172.18 yuan per share, with a market capitalization of 32.304 billion yuan [7].

Group 1 - Wanchen Group has officially submitted a listing application to the Hong Kong Stock Exchange, aiming to raise funds for expanding and upgrading its store network, enriching its product portfolio, enhancing logistics efficiency, and upgrading digital infrastructure [1] - The company initially focused on edible fungi and went public on the Shenzhen Stock Exchange in April 2021. It has since acquired several regional snack brands and consolidated them into the "Haoxianglai Brand Snacks" in 2023, forming a significant presence in the snack market [1] - As of the first half of 2025, Wanchen Group reported revenue of 22.583 billion yuan, a year-on-year increase of 106.89%, with net profit attributable to shareholders reaching 472 million yuan, a staggering increase of 50,358.8% [1] Group 2 - The snack retail industry is experiencing rapid growth, characterized by a "two super, many strong" competitive landscape, with leading companies expanding through a franchise model. Wanchen Group's store count reached 14,196 by the end of 2024, while its competitor, Mingming Hen Mang, had 14,394 stores [2] - By June 30, 2025, Wanchen Group's store count increased by 1,169 to 15,365, while Mingming Hen Mang surpassed 20,000 stores by September 2025 [2] - Both companies are competing for the title of "first snack stock in Hong Kong," with Wanchen Group's IPO application and Mingming Hen Mang's ongoing IPO process aimed at funding store expansion and supply chain optimization [2] Group 3 - Wanchen Group anticipates entering a "refined operation" phase in the snack industry, with a slowdown in store growth and a focus on supply chain efficiency and proprietary brands as key competitive factors [3] - The company has begun launching new store formats and developing its own brands, such as "Haoxianglai Super Value" and "Haoxianglai Selection," to cater to diverse consumer needs [3] - Experts suggest that Wanchen Group's IPO strategy is aimed at enhancing brand recognition and industry standing, attracting more consumers and partners, and securing additional financing channels to strengthen its competitive position [3]

招股书披露，万辰集团在中国零食饮料市场占据领先地位。根据灼识咨询的资料，按2024年商品交易总额（GMV）计算，"好想来"不仅是中国零食饮料 零售品牌第一，也是全国首个门店数量突破1万家的量贩零食品牌。 万辰集团相关负责人对中国证券报记者表示，此次赴港上市，万辰集团计划将募集资金用于进一步扩张和升级门店网络、持续丰富产品组合、提升仓储物 流效率及升级数字化基础设施等。万辰集团将继续巩固其在中国零食饮料零售行业的领导地位，并有望将其成功的"硬折扣"模式拓展至更广阔的快消品市 场。 积聚规模优势 零售价格突出"高质价比" 据招股书显示，万辰集团总收入从2023年的93.0亿元增长至2024年的323.3亿元，同比增长247.9%。2024年，万辰集团GMV达426亿元，较2023年同比增长 282%。盈利能力方面，万辰集团2024年经调整净利润为8.2亿元。2025年上半年，万辰集团收入225.8亿元，同比增长106.9%，经调整净利润9.2亿元。 万辰集团9月24日公告，公司已向港交所递交H股发行上市申请，拟在港交所主板挂牌上市。 优化零食消费体验 在选品规划上，万辰集团依托200余人的采购团队，结合自主研发的 ...

Core Viewpoint - Wancheng Group has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to raise funds for expanding and upgrading its store network, enriching its product portfolio, enhancing logistics efficiency, and upgrading digital infrastructure [2] Company Summary - Wancheng Group initially focused on edible fungi business and was listed on the Shenzhen Stock Exchange in April 2021. The company has acquired several regional snack brands and consolidated them under the "Haoxianglai" brand in 2023, forming a significant presence in the snack market [2] - As of the first half of 2025, Wancheng Group reported revenue of 22.583 billion yuan, a year-on-year increase of 106.89%, with a net profit of 472 million yuan, up 50,358.8%. Revenue from the snack business accounted for approximately 99% of total revenue [2] - In July 2023, Wancheng Group underwent a management change, with founder Wang Jiankun stepping down as chairman and Wang Liqing taking over. Wang Jiankun's son, Wang Zenning, was appointed as the new general manager [2] Industry Summary - The snack retail sector is experiencing rapid growth, characterized by a "superior price-performance ratio" product positioning. The competitive landscape is dominated by a few strong players, with Wancheng Group's store count reaching 14,196 by the end of 2024 [3] - By June 30, 2025, Wancheng Group's store count increased by 1,169 to 15,365, while a competitor, Mingming Henbang, surpassed 20,000 stores [3] - Both Wancheng Group and Mingming Henbang are competing for the title of "first snack stock in Hong Kong," with Wancheng Group's IPO application indicating a strategic move to enhance brand recognition and industry position [3][4] - The industry is expected to transition into a phase of "refined operations," with a focus on supply chain efficiency and proprietary brands becoming key competitive factors [3][4]

Core Insights - The core viewpoint of the article highlights the remarkable financial performance of Wanchen Group, which reported a staggering increase in net profit and revenue in the first half of the year, primarily driven by its rapid expansion in the bulk snack retail business [1][5]. Financial Performance - Wanchen Group achieved a net profit of 4.72 billion yuan in the first half of the year, marking a year-on-year increase of 50,358.8% [2]. - The total revenue reached 22.58 billion yuan, reflecting a year-on-year growth of 106.89% [2]. - The company's cash flow from operating activities also saw a significant increase, with a net cash flow of 1.30 billion yuan, up 133.37% from the previous year [2]. - Basic earnings per share rose to 2.62 yuan, a staggering increase of 45,864.91% compared to the previous year [2]. Business Expansion - Wanchen Group transitioned from a mushroom business to the bulk snack sector in 2022, launching the "Liu Xiaochan" brand and rapidly acquiring regional snack brands to expand its market presence [5]. - The bulk snack business generated 223.45 billion yuan in revenue in the first half of the year, accounting for approximately 99% of the company's total revenue, with a year-on-year growth of 109.33% [5]. Profitability Trends - The gross margin of the bulk snack business initially declined from 14.40% to 9.52% due to high supply chain investments and market competition but rebounded to 10.86% in 2024 and further to 11.49% in the first half of 2025 [6]. - Wanchen Group has focused on optimizing its profit structure by enhancing supply chain efficiency and developing proprietary brands with higher profit margins [6][7]. Competitive Landscape - Wanchen Group and its competitor, Mingming Hen Mang, are closely matched in terms of revenue and store count, with both companies targeting lower-tier markets for expansion [10][11]. - Both companies are engaged in a price war and have announced plans for IPOs in Hong Kong, vying for the title of the first bulk snack stock in the Hong Kong market [10][11]. Market Valuation - As of August 29, Wanchen Group's stock closed at 211.8 yuan per share, with a year-to-date increase of over 170% and a total market capitalization of 39.74 billion yuan [12].

Core Viewpoint - The rapid growth of Wanchen Group's snack retail business has led to significant increases in revenue and net profit, positioning the company as a leader in the snack retail sector in A-shares [1][4]. Financial Performance - In the first half of the year, Wanchen Group reported a net profit attributable to shareholders of 472 million yuan, a staggering increase of 50,358.8% year-on-year, with total revenue reaching 22.58 billion yuan, up 106.89% [2]. - The company's cash flow from operating activities also saw a substantial increase of 133.37%, amounting to approximately 1.30 billion yuan [2]. - Basic earnings per share surged to 2.62 yuan, reflecting a 45,864.91% increase compared to the previous year [2]. Business Expansion - Wanchen Group transitioned from a mushroom business to a snack retail giant, launching its "Luxiaochan" brand in 2022 and rapidly acquiring regional snack brands to expand its market presence [4]. - The snack retail business generated 99% of the company's total revenue in the first half of 2023, with a year-on-year revenue growth of 109.33%, amounting to 223.45 billion yuan [4]. Profitability Trends - The gross margin of the snack retail business initially declined from 14.40% to 9.52% due to high supply chain costs and market competition but rebounded to 10.86% in 2024 and further to 11.49% in the first half of 2025 [5]. - Wanchen Group has focused on optimizing its profit structure by enhancing supply chain efficiency and developing proprietary brands, which have higher margins compared to externally sourced products [5]. Competitive Landscape - Wanchen Group and its competitor, Mingming Hen Mang, are closely matched in terms of revenue and store count, with both companies targeting lower-tier markets for expansion [6][7]. - Both companies are preparing for IPOs in Hong Kong, intensifying competition in the snack retail sector [7][8]. Market Position and Stock Performance - As of August 29, Wanchen Group's stock price reached 211.8 yuan per share, reflecting a 20% increase, with a total market capitalization of 39.74 billion yuan [8]. - The company's stock has seen a remarkable increase of over 170% this year, with gains of over 200% and 100% in 2023 and 2024, respectively [8].

Core Viewpoint - The rapid growth of Wanchen Group's snack retail business has led to significant increases in revenue and net profit, positioning the company as a leader in the industry [1][3]. Financial Performance - In the first half of the year, Wanchen Group reported a net profit attributable to shareholders of 4.72 billion yuan, a year-on-year increase of 50,358.8% [2]. - Total revenue reached 22.58 billion yuan, reflecting a year-on-year growth of 106.89% [2]. - The company's cash flow from operating activities increased by 133.37%, amounting to 1.30 billion yuan [2]. - Basic earnings per share rose to 2.62 yuan, a staggering increase of 45,864.91% compared to the previous year [2]. Business Expansion - Wanchen Group transitioned from a mushroom business to a snack retail giant, launching its brand "Lvxiaochan" in 2022 and acquiring several regional snack brands [3]. - The snack retail segment saw revenue soar by 1,592% from under 600 million yuan in 2022 to 9.3 billion yuan in 2023, with projections of 32.3 billion yuan for 2024 [3]. Profitability Trends - The gross margin for the snack business initially declined from 14.40% to 9.52% due to high supply chain costs and competition but rebounded to 10.86% in 2024 and further to 11.49% in the first half of 2025 [4]. Competitive Landscape - Wanchen Group and its competitor, Mingming Hen Mang, are vying for dominance in the snack retail market, with both companies expanding their store counts and targeting lower-tier cities [8][9]. - As of early 2025, both companies announced plans for IPOs in Hong Kong, intensifying competition for market leadership [9]. Market Position - As of August 29, Wanchen Group's stock price reached 211.8 yuan per share, with a year-to-date increase of over 170% [10]. - The company’s market capitalization stands at 39.74 billion yuan, reflecting strong investor confidence and growth potential [10].