金融+文化跨界融合

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江苏银行独家呈现南京DNA音乐节:以金融温度点燃国庆音乐盛宴!
Jiang Nan Shi Bao· 2025-09-30 00:56
Group 1 - The core event is the Nanjing DNA Music Festival, set to take place on October 2, featuring a lineup of prominent artists including JJ Lin, Zhang Yixing, and others, aimed at enhancing urban cultural experiences during the National Day holiday [1][2] - The festival highlights a unique collaboration between top artists, with JJ Lin and Zhang Yixing performing together for the first time, promising a blend of artistic and entertainment value [2] - The event will showcase a variety of music genres, including pop, hip-hop, and electronic, catering to diverse audience preferences and enhancing the overall festival experience [2] Group 2 - Jiangsu Bank, recognized as a global top 100 bank, is presenting the Nanjing DNA Music Festival as part of its mission to integrate financial services with cultural initiatives, thereby enriching urban life [3] - The bank aims to provide a more engaging urban experience by supporting high-level cultural events, contributing to Nanjing's development as an international consumption center [3] - The festival is positioned as a modern alternative to traditional holiday travel, offering a relaxed and trendy way for citizens to enjoy the holiday through music and social interaction in a scenic environment [4]
“江苏银行·银河左岸南京金牛湖茉莉花音乐节”五月南京启幕,以金融赋能Z世代文化消费新场景
Zhong Jin Zai Xian· 2025-04-29 09:02
Group 1 - Jiangsu Bank is sponsoring the "Jiangsu Bank · Galaxy Left Bank Nanjing Jin Niu Lake Jasmine Music Festival" to deepen its retail business transformation and expand its Z-generation customer base through a "finance + culture" cross-industry integration [1] - The Galaxy Left Bank music festival series aims to attract young audiences with diverse music styles and immersive experiences, leveraging the festival's youthful energy and influence to enhance services for the Z-generation [1] - The first event will take place at the Nanjing Jin Niu Lake Olympic Sailing Center, expecting to draw tens of thousands of music fans, with plans for subsequent events in other cities to further expand brand influence [1] Group 2 - Jiangsu Bank has implemented a "layered + segmented" strategy in its retail business transformation, focusing on the lifestyle needs of the Z-generation, emphasizing experience and personalization through various scene ecosystems like "finance + campus," "finance + culture and tourism," and "finance + consumption" [2] - The sponsorship of the music festival reflects the bank's strategic implementation and keen insight into young consumer trends, conveying its brand value [2] - As of the end of Q1 2025, Jiangsu Bank's retail AUM has surpassed 1.5 trillion yuan, with over 20 million app users and 7 million monthly active users, maintaining its leading position among city commercial banks [2]