金融与体育产业融合

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【金融观察】 金融业拓展体育产业新“蓝海”大有可为
Zheng Quan Shi Bao· 2025-09-15 22:37
Core Viewpoint - China's sports industry has entered a phase of steady growth, with the total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3% [1] Group 1: Industry Growth and Government Initiatives - The sports service industry, particularly competition performance and fitness leisure, has become the main engine of growth, accounting for 72.7% of the industry's added value [1] - The State Council has issued guidelines to enhance sports consumption potential, aiming to cultivate world-class sports enterprises and events by 2030, with a target to exceed 7 trillion yuan in industry scale [1][2] - The sports industry is recognized as a new growth point for the national economy and a key area for improving people's quality of life [1] Group 2: Financial Support and Investment Opportunities - Financial institutions are encouraged to optimize investment and financing services, enhance credit management, and diversify products to support sports enterprises [2] - The hosting of large events, such as the Hangzhou Asian Games, has shown significant consumption growth, with surrounding areas experiencing over 40% increase in spending [2] - There is a vast potential for financial support in achieving the 7 trillion yuan target, as evidenced by the strong consumption pull of the sports industry [2] Group 3: Deepening Financial Integration - Financial resources should be directed towards key areas such as sports infrastructure and new business models that integrate sports with culture, tourism, and health [3] - A differentiated service system is needed, with banks innovating products tailored to the sports industry, particularly for small and medium-sized enterprises [3] - Securities and funds are encouraged to participate in sports industry investments, providing professional guidance for enterprises seeking to go public or issue bonds [3] Group 4: Enhancing Consumer Engagement - Financial services should be integrated into consumer scenarios to activate sports consumption potential, including the application of digital currency in sports events and fitness consumption [4] - Credit cards should be linked with sports consumption through promotional activities to stimulate consumer interest [4] - Insurance products tailored for sports events and injuries should be developed to provide risk protection for participants [4]
金融业拓展体育产业新“蓝海”大有可为
Zheng Quan Shi Bao· 2025-09-15 19:22
推动金融与体育产业深度融合,需从多方面精准发力,拓展新"蓝海"。一方面,锚定重点领域,强化金 融资源倾斜。聚焦体育产业关键环节与薄弱领域加大支持力度。一是重点支持体育场馆、冰雪运动场 地、户外运动目的地等基础设施建设运营,以及体育与文化、旅游、康养融合的新业态,满足经营主体 合理融资需求;二是支持利用工业厂房、商业用房等改造为体育运动空间,拓展消费场景。同时,围绕 体育用品制造业研发、生产、销售全链条提供综合金融服务,助力培育"专精特新""瞪羚"及"隐形冠 军"企业,推动产业转型升级。 我国体育产业已进入稳步增长通道。"十四五"以来,2023年全国体育产业总规模达3.67万亿元,年均增 速10.3%;增加值1.49万亿元,年均增长11.6%,占GDP比重提升至1.15%。其中,以竞赛表演业和健身 休闲业为核心的体育服务业表现突出,占增加值比重达72.7%,已成为产业增长的"主引擎"。 为更好满足人民群众日益增长的美好生活需求、进一步推进体育产业高质量发展,日前国务院办公厅印 发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》,提出6方面20条重点举措,明确 到2030年培育一批具有世界影响力的体育企 ...
商业银行借力“苏超”出圈 多维度赋能体育产业
Zheng Quan Ri Bao· 2025-06-06 16:42
作为赛事总冠名商,在这场"苏超"体育盛宴里,江苏银行将品牌传播与金融服务创新双线并进。一方 面,通过赛事冠名实现品牌宣传与赛事深度绑定;另一方面,在金融服务创新上持续深耕,给予赛事全 方位金融支持。例如,在推动"金融+生活"场景方面,该行依托手机银行"江苏银行App",推出免费领 票活动,赛事期间每周二准时发放100张门票,球迷注册登录App即可免费申领。一系列创新举措,不 仅为用户带来"金融+体育"的沉浸式体验,更通过场景化服务提升用户黏性,为江苏银行App用户活跃 度增长注入强劲动能。 此外,江苏银行还充分发挥金融机构的资源整合优势,为赛事提供综合金融服务。在赛事现场,江苏银 行特别设立了金融反诈、反洗钱活动区,通过生动有趣的宣传方式,向现场的参赛选手、观众以及工作 人员普及金融反诈与反洗钱知识,提高大家的金融风险防范意识,守护大家的财产安全,为赛事打造安 全可靠的金融环境。 江苏银行对体育产业的金融赋能并非个例,众多金融机构正加速布局该领域。今年2月份,浦发银行信 用卡聚焦"体育消费"场景,推出"浦发梦卡之跑友主题信用卡";南京银行连续多年冠名赞助南京马拉 松、"行走南京"健步走等全民体育赛事,做好赛事 ...