Core Insights - The article highlights the importance of personalized banking services for elderly clients, showcasing a case where a bank employee provided on-site assistance to an elderly woman, alleviating her concerns about using technology for banking tasks [1][2] - The initiative reflects the bank's commitment to ensuring that no elderly clients are left behind in the digital age, emphasizing the role of empathy and understanding in financial services [2] Group 1: Service Delivery - The bank's staff visited an elderly client, Liu, to assist her with activating her social security card, addressing her anxiety about using banking technology [1] - The employee took time to explain each step of the process in a patient manner, which made the client feel secure and appreciated [1] Group 2: Financial Education - During the service, the bank staff also provided financial education, advising Liu on the importance of not transferring money to strangers and safeguarding her bank details [2] - Liu expressed that the face-to-face interaction helped her retain the information better, reinforcing the value of direct communication in financial literacy [2] Group 3: Employee Perspective - The experience led the bank employees to gain a deeper understanding of their role, recognizing that their work extends beyond transactions to include emotional support for clients [2] - The bank plans to continue offering such personalized services, aiming to protect the financial security of elderly clients and build trust [2]

Group 1 - The bank has implemented a "one-stop" service for activating social security cards in rural areas, directly reaching out to elderly residents [1][3] - Bank staff set up temporary service points in village offices, assisting elderly individuals with identity verification and password setup [3] - The initiative aims to alleviate the difficulties faced by elderly residents, especially those whose children are not nearby, by providing on-site services [3]