Workflow
金融服务促消费
icon
Search documents
消保助力,绘就“金融+家装”惠民消费新场景
Mei Ri Shang Bao· 2025-07-23 10:48
Group 1 - The core viewpoint of the article highlights the proactive measures taken by the Bank of China Hangzhou Branch to boost consumer spending in response to national policies, showcasing its commitment to enhancing consumer welfare and stimulating the housing decoration market [1][2] - The bank established a professional financial service team at the 28th Huaxia Home Expo to provide personalized renovation installment consultation, offering a "2-year interest-free" installment promotion and a repayment period of up to 60 months, effectively reducing loan repayment pressure for consumers [1][2] - Collaboration with well-known local brands such as Huide Long Home Appliances and De Yi Electric Appliances led to joint promotional activities, allowing consumers to enjoy exclusive discounts and additional benefits when using the bank's renovation installment card [1][2] Group 2 - The bank also conducted consumer rights protection awareness campaigns, distributing financial knowledge advertisements and fraud prevention manuals, and providing on-site explanations to educate consumers about renovation installments, personal credit, and financial fraud prevention [2] - During the event, the bank served over 2,000 customers, successfully processed more than 100 renovation installment transactions, and facilitated home decoration spending exceeding 30 million yuan, while reaching over 1,000 individuals with financial knowledge and consumer rights protection information [2] - The bank plans to continue enhancing scenario-based financial services, innovating consumer financial products, and optimizing service models to better meet the needs of Hangzhou residents and contribute to the prosperity of the local consumer market [2]
江苏银行:“跟着苏超去狂欢”第二期上线!助力消费提振再升级
Zhong Jin Zai Xian· 2025-07-21 10:13
Group 1: Core Activities and Promotions - Jiangsu Bank launched the second phase of the "Follow the Super League to Celebrate" theme activity, enhancing benefits from the first phase with new offerings such as free beer from Meituan, exclusive coupons from Ele.me, and discounts on fitness memberships [1][2] - The second phase runs from July 21, 19:00 to July 27, 18:00, allowing all authenticated users of the Jiangsu Bank App to participate in various prize draws across four categories: entertainment, travel, drinks, and transportation [1][3] - The activity aims to connect consumption scenarios with a total of millions in consumption vouchers, promoting consumer enthusiasm while contributing to economic recovery [1][4] Group 2: Entertainment and Leisure Offers - New "home benefits" include discounts on Mango TV and Keep fitness memberships, alongside a lottery for items like bone conduction headphones and LEGO blind boxes, catering to both entertainment and fitness needs [2] - The continuation of the 300 yuan hotel voucher package offers discounts for fans to enjoy local cultural experiences while watching matches, enhancing the overall event experience [2] Group 3: Food and Beverage Promotions - The campaign includes classic offers such as free drinks and discounts on food delivery services, with new additions like free beer vouchers from Meituan and a coupon package from Ele.me, making it convenient for fans to enjoy matches at home or with friends [3] Group 4: Transportation Benefits - The initiative features ongoing fuel and convenience store vouchers, with the introduction of a new cycling benefits package for both new and existing users, making short-distance travel easier for fans attending matches [4] - Jiangsu Bank's activities not only respond to the national enthusiasm for football but also serve as a practical example of financial services promoting consumption [4]