Core Viewpoint - The company launched a series of innovative credit knowledge promotion activities themed "Guarding Credit, Winning the Future" in response to the call from the People's Bank of China, achieving significant social impact through the integration of technology and creativity [1] Group 1: Technology Empowerment - The company utilized AI technology to create a series of educational videos explaining credit concepts, emphasizing the "Three Rules of Credit Protection": regular inquiries, timely repayments, and cautious guarantees [2] - The original IP character "Yubao" was introduced as a spokesperson for credit knowledge, making financial topics more engaging and accessible [2] Group 2: Multi-Platform Outreach - A comprehensive communication matrix was established, featuring eye-catching posters and warning comics that revealed common scams related to credit repair [2] - The original content was disseminated across various digital platforms, including WeChat, video accounts, Weibo, and Xiaohongshu, creating a strong promotional momentum [2] Group 3: Targeted Content Strategy - The company focused on segmented communication strategies, using short videos and comics for younger audiences while providing case analyses and risk alerts for older users [3] Group 4: Offline Interaction - An offline promotional event was held on June 15, where the company set up consultation booths, interactive games, and knowledge displays to educate citizens about credit [4] Group 5: Significant Impact - The promotional activities exceeded expectations, with total online views surpassing 3,000 and interactions exceeding 600, reaching nearly 400,000 users [5] Group 6: Commitment to Social Responsibility - The company aims to continue innovating investor education formats and plans to conduct quarterly themed promotional activities, integrating credit education into the entire customer service process [6] - Future collaborations with government departments, financial institutions, and community organizations are planned to enhance the social credit system [6]