Core Viewpoint - The article highlights the efforts of Industrial Bank's Urumqi branch to enhance credit awareness among university students and prevent campus financial fraud through educational activities [1][2]. Group 1: Educational Initiatives - Industrial Bank's Urumqi branch conducted a credit knowledge promotion event themed "Guarding Credit, Youth Without 'Debt'" at a local university [1]. - The event aimed to strengthen financial risk prevention capabilities among students and establish a secure credit environment on campus [1]. Group 2: Fraud Awareness - The bank addressed the rising trend of fraud targeting students, particularly schemes like "canceling campus loans" and "credit repair," which threaten students' financial security and credit records [1]. - The educational session included lectures, case analyses, and interactive Q&A to explain key topics such as the importance of credit records and common financial fraud tactics [1]. Group 3: Legal and Ethical Guidance - The bank emphasized that negative credit records cannot be removed through unofficial means, reinforcing the legal facts surrounding credit management [1]. - The initiative encouraged students to cherish their credit and adopt rational borrowing practices [1]. Group 4: Positive Feedback - Students expressed appreciation for the event, noting that it provided practical anti-fraud methods and increased their understanding of credit protection [2]. - University officials positively evaluated the activity, recognizing its contribution to building a safe and trustworthy campus environment [2]. Group 5: Ongoing Commitment - Industrial Bank continues to promote credit knowledge and anti-fraud skills through both online and offline methods, reinforcing the financial safety net for students [2].

Core Viewpoint - The company launched a series of innovative credit knowledge promotion activities themed "Guarding Credit, Winning the Future" in response to the call from the People's Bank of China, achieving significant social impact through the integration of technology and creativity [1] Group 1: Technology Empowerment - The company utilized AI technology to create a series of educational videos explaining credit concepts, emphasizing the "Three Rules of Credit Protection": regular inquiries, timely repayments, and cautious guarantees [2] - The original IP character "Yubao" was introduced as a spokesperson for credit knowledge, making financial topics more engaging and accessible [2] Group 2: Multi-Platform Outreach - A comprehensive communication matrix was established, featuring eye-catching posters and warning comics that revealed common scams related to credit repair [2] - The original content was disseminated across various digital platforms, including WeChat, video accounts, Weibo, and Xiaohongshu, creating a strong promotional momentum [2] Group 3: Targeted Content Strategy - The company focused on segmented communication strategies, using short videos and comics for younger audiences while providing case analyses and risk alerts for older users [3] Group 4: Offline Interaction - An offline promotional event was held on June 15, where the company set up consultation booths, interactive games, and knowledge displays to educate citizens about credit [4] Group 5: Significant Impact - The promotional activities exceeded expectations, with total online views surpassing 3,000 and interactions exceeding 600, reaching nearly 400,000 users [5] Group 6: Commitment to Social Responsibility - The company aims to continue innovating investor education formats and plans to conduct quarterly themed promotional activities, integrating credit education into the entire customer service process [6] - Future collaborations with government departments, financial institutions, and community organizations are planned to enhance the social credit system [6]