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金融知识教育宣传
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创新实践,让金融教育“破圈”走心
Jiang Nan Shi Bao· 2025-07-08 23:03
Core Viewpoint - The importance of enhancing consumer financial literacy and risk prevention capabilities is emphasized, with 泰州农商银行 actively promoting financial knowledge through a campaign themed "Protecting Customer Rights, Enjoying a Safe Life" to strengthen financial security [1] Group 1: Financial Knowledge Promotion - 泰州农商银行 is establishing a long-term mechanism for financial knowledge education and outreach, aiming to make financial knowledge accessible to the public [1] - The bank's branches are utilizing their physical locations as frontline platforms for disseminating financial knowledge, featuring informative displays and integrating financial education into daily services [2] Group 2: Community Engagement - The bank is proactively engaging with local communities and merchants, conducting face-to-face financial knowledge sessions tailored to specific demographics, such as elderly individuals and young business owners [3] - Staff provide personalized guidance to the elderly on financial knowledge and fraud prevention, while also analyzing recent cases of illegal fundraising to promote rational investment among young merchants [3] Group 3: Innovative Outreach Methods - 泰州农商银行 employs diverse and creative methods to make financial knowledge more engaging, including calligraphy displays, short videos, and interactive micro-salons to enhance customer interaction [4] - The bank's commitment to a customer-centric approach is evident in its continuous exploration of new models for financial education, aiming to protect consumer rights and contribute to a healthy financial environment [4]
民生银行北京分行多元融合 “立体化”构建宣教新生态
Zheng Quan Ri Bao Wang· 2025-06-25 11:49
Group 1 - Minsheng Bank Beijing Branch is actively engaging in financial education activities, including "Preventing Illegal Financial Activities Month" and "Banking Knowledge Promotion Campaign" to enhance consumer financial literacy and risk awareness [1][2] - The bank is collaborating with universities, communities, and other organizations to deliver financial knowledge through diverse and innovative methods, targeting different demographics [1] - Specific initiatives include financial education activities in schools aimed at young students to raise awareness about financial risks, legal rights, and personal information protection [1] Group 2 - The bank is also focusing on improving financial literacy among the elderly by providing practical knowledge and services through community outreach programs [1][2] - Minsheng Bank emphasizes a customer-centric approach, aiming to enhance service quality and contribute to financial risk prevention and harmonious financial relationships [2]
续写山海情深,共筑金融权益——闽宁携手成功举办省区联动金融宣教直播活动
Core Viewpoint - The financial institutions from Ningxia and Fujian provinces have collaborated to conduct a live financial education event, aiming to enhance public awareness of financial knowledge and consumer rights protection, thereby promoting financial public service initiatives across regions [1][3]. Group 1: Event Overview - The event was jointly organized by consumer associations and banking associations from Ningxia and Fujian, utilizing a "cloud + on-site" approach to reach a wider audience [1]. - Financial representatives from both regions participated in a live broadcast to discuss financial safety and share knowledge [1][2]. - The event featured notable figures, including national model workers, who emphasized the importance of consumer rights in financial transactions [1]. Group 2: Educational Activities - Eight financial institutions in Ningxia set up educational booths to expose various illegal financial practices, such as malicious debt collection and illegal fundraising, while promoting risk prevention knowledge [2]. - In Fujian, six financial institutions engaged the public through interactive games that highlighted the dangers of financial fraud, aiming to enhance consumer awareness in a fun and engaging manner [2]. Group 3: Impact and Future Plans - The event successfully reached over 3 million people, marking a significant achievement in financial consumer protection awareness [3]. - The initiative is part of a broader strategy to implement the China Banking Association's 2025 "National Financial Knowledge Promotion" campaign, focusing on innovative methods for financial education [3]. - Future plans include strengthening collaboration between financial institutions in both regions to combat illegal financial activities and protect consumer rights [3].