金融赋能养老
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当养老遇上金融:诺安基金写给晚年的温柔答案
Hua Xia Shi Bao· 2025-11-25 09:37
Core Insights - The article emphasizes the importance of understanding and addressing the needs of the elderly population, highlighting the efforts of Nuoan Fund in providing financial education and support to seniors in both urban and rural settings [2][8][9] Group 1: Urban Initiatives - In urban areas, many elderly individuals feel a sense of loss as they transition from active roles to more passive ones, yet they still wish to contribute to their families and maintain their self-worth [2][3] - Nuoan Fund has launched a systematic financial education program called "Silver-haired Financial Course," which includes six online classes and one offline practical session, aimed at simplifying complex financial knowledge for seniors [2][3] - The program addresses essential topics such as basic financial concepts, asset allocation, market volatility response, and fraud prevention, thereby building a comprehensive financial knowledge system for the elderly [2][3] Group 2: Rural Support - In rural areas, elderly individuals face more specific challenges due to limited resources and the absence of their children who often work away from home, leading to feelings of isolation and neglect [5][6] - Nuoan Fund has organized medical outreach programs, providing consultations to elderly patients who often endure pain silently to avoid burdening their children, thus clarifying their medical conditions and treatment options [6] - The establishment of community kitchens funded by Nuoan Fund has improved the quality of life for many elderly individuals, providing not only meals but also a sense of community and connection [6][7] Group 3: Sustainable Community Engagement - Nuoan Fund has facilitated the creation of a "responsibility system" for volunteer services in villages, ensuring that support for the elderly is organized, sustainable, and replicable [7] - Training programs for over 280 elderly care workers have been implemented to enhance the quality of care provided to seniors, ensuring that assistance is both scientific and compassionate [7] - The initiative also includes capturing moments for elderly individuals through photography, allowing them to cherish their memories and feel valued [7][9] Group 4: Financial Empowerment - The concept of financial empowerment for the elderly is framed as a critical societal issue, with Nuoan Fund exploring ways to make financial knowledge accessible and applicable to seniors [8] - The dual approach of combining public welfare with financial education aims to address the specific needs of the elderly, ensuring they can manage their finances effectively in retirement [8][9] - The article concludes that the true essence of elderly care lies in understanding their stories and needs, with Nuoan Fund committed to providing long-term support and companionship [9]