Core Viewpoint - Multiple regions in China have introduced new real estate policies to stabilize the housing market ahead of the National Day holiday, signaling a proactive approach to support homebuyers and stimulate demand [1][3][6]. Policy Initiatives - From September 25 to October 1, cities such as Dongguan, Guangzhou, Shaoyang, Changchun, Ningxiang, Hefei, Wuhan, and Chongqing implemented new housing policies [3][4]. - Guangzhou has optimized its housing provident fund withdrawal policy, allowing contributors to use funds for down payments on various types of housing [3]. - Dongguan has raised the maximum loan amount for first and second homes to 1.5 million yuan and increased support for down payments [4]. Financial Support Measures - Wuhan has also increased the maximum loan amount for first and second homes to 1.5 million yuan and adjusted the loan count recognition standards [4]. - Shaoyang has enhanced the maximum loan amount for families with multiple children and introduced mutual assistance policies for home purchases [4]. - Various cities are offering home purchase subsidies, such as Dongguan providing a subsidy of 2% of the total contract price, capped at 30,000 yuan [5]. Market Performance - During the National Day holiday, new home transactions in key cities showed a year-on-year increase, with Beijing's new residential sales up 52% and Shenzhen's up 22% [6][7]. - However, cities like Guangzhou, Hangzhou, and Chengdu experienced a decline in new home transactions compared to the previous year [6][7]. - The overall market performance during the holiday was described as relatively flat, but high-quality projects in core cities maintained strong interest [7]. Future Outlook - The influx of new quality land from major developers in core cities is expected to support new home sales in the fourth quarter, indicating a continued differentiated market trend [1][7]. - The real estate market is anticipated to see a moderate recovery in transaction activity, although the "price-for-volume" strategy may persist in the short term [7].

Core Insights - Multiple cities have introduced new real estate policies to stabilize the market ahead of the National Day and Mid-Autumn Festival holidays, signaling positive developments in the housing sector [1][2][4] - The overall performance of the real estate market during the holiday period was relatively flat, although new home transaction areas in cities like Beijing, Shanghai, and Shenzhen showed year-on-year growth [6][5] Policy Developments - From September 25 to October 1, cities such as Dongguan, Guangzhou, Shaoyang, Changchun, and others implemented new housing policies, with a significant focus on enhancing housing provident fund support [2][3] - Guangzhou optimized its provident fund withdrawal policy, allowing buyers to use funds for down payments on various types of housing [2] - Dongguan raised the maximum loan limit for first and second homes to 1.5 million yuan and provided additional support for purchasing affordable housing [2][3] Market Performance - During the holiday period (October 1-8), new home sales in key cities showed mixed results, with Beijing's daily average sales increasing by 52% year-on-year, while Guangzhou experienced a slight decline of 4% [4][5] - The overall sales area of commercial housing in Hubei province increased by 12.9% during the holiday, with notable growth in cities like Wuhan [4] - Despite the overall flat performance, core cities maintained high interest in quality projects, with new home signing areas in major cities showing growth [6] Future Outlook - The influx of quality land acquired by leading real estate companies in core cities is expected to support new home sales in the fourth quarter, indicating a continued differentiated market trend [6] - The second-hand housing market has also shown signs of recovery, with expectations for continued moderate increases in transaction activity in October [6]

Core Insights - The Beijing new housing market is experiencing a strong start during the "Golden Week" of October, with increased visitor and signing volumes across various projects [1][4][9] - The surge in market activity is attributed to a combination of favorable policies, high supply levels, and targeted marketing efforts by developers [9][10][12] Visitor and Sales Data - Many new housing projects in Beijing saw visitor numbers increase by over 40% during the holiday period, with some projects reporting daily visitor counts exceeding 100 groups [3][4] - Specific projects like the "Jia Jing Li" achieved a 83% increase in sales during the holiday, with a total of 6 units sold, amounting to an increase of 2.212 million yuan, representing an 85% growth [7][8] Developer Strategies - Developers are implementing differentiated marketing strategies to attract buyers, including hosting various engaging activities that enhance customer experience and project recognition [6][7] - Activities such as DIY workshops and themed events have been organized to increase customer engagement and retention [6][7] Market Trends and Predictions - The overall market sentiment is optimistic, with expectations that the growth trend observed in September will continue into October, driven by new product launches and sustained buyer interest [10][12] - Analysts suggest that the current market dynamics could lead to a positive cycle of sales growth, price stabilization, and increased buyer confidence [10][12]