Core Viewpoint - The banking industry is shifting its focus from traditional deposit products to insurance products, particularly dividend insurance, in response to declining deposit interest rates and changing consumer preferences [1][2][3]. Group 1: Market Trends - Banks are no longer emphasizing deposit renewals but are instead promoting insurance products like dividend insurance and annuity insurance as attractive alternatives for customers [1][2]. - The trend reflects a resurgence of the bank-insurance channel, indicating a strategic pivot in how banks engage with customers regarding their financial products [1]. Group 2: Product Details - Dividend insurance is becoming the primary product recommended by bank staff, with major insurance companies shifting their focus to these products as of 2026 [3]. - The dividend insurance products offer a combination of guaranteed returns and potential floating dividends, appealing to consumers seeking both security and growth [4]. Group 3: Consumer Behavior - Customers are increasingly considering insurance products due to the significant drop in deposit interest rates, with some experiencing a reduction of over 50% compared to previous rates [2]. - Many customers who do not need immediate access to their funds are opting for insurance products to lock in current interest rates, while those needing liquidity within three years are more likely to choose bank wealth management products or bond funds [2][4]. Group 4: Financial Implications - The promotion of dividend insurance allows banks to expand their non-interest income and maintain long-term relationships with clients, enhancing overall service offerings [4]. - Analysts predict that the insurance sector's performance in the upcoming "opening red" period will be strong, with dividend insurance playing a central role in this growth [3].