Core Viewpoint - China Pacific Insurance (CPIC) is leveraging its partnership with actress Sun Li to enhance public awareness and understanding of the insurance industry through the popular TV drama "A Good Life" [2][3][5]. Group 1: Partnership and Brand Strategy - CPIC's collaboration with Sun Li stems from her role in the TV drama "A Good Life," which is the first urban drama centered around the insurance industry, exploring various social issues related to insurance [2][4]. - The company aims to reshape public perception of insurance and increase its social recognition and trust through innovative branding efforts [3][4]. - CPIC has previously produced a documentary on critical illnesses in partnership with SMG, showcasing real customer stories to promote the message that "insurance makes life more secure" [4]. Group 2: Industry Insights and Development - The drama "A Good Life" reflects the diverse insurance needs and solutions in modern society, addressing pain points left over from the industry's rapid growth [6]. - The character development in the series illustrates the transition from traditional insurance practices to a more professional and customer-centric approach, aligning with CPIC's strategic focus on high-quality business partnerships [6][7]. - CPIC emphasizes the importance of a professional, warm, and trustworthy agent workforce as part of its development strategy, aiming to enhance the overall quality of its service [6][7]. Group 3: Audience Engagement and Impact - The series has sparked deeper discussions about insurance among the public and industry professionals, leading to increased media coverage and public interest in insurance education [5][6]. - The show's success is evidenced by its high viewership ratings and social media engagement, indicating a strong public response to the themes presented [4][5].