Core Viewpoint - The recent recruitment announcement by Hengqin Life for "employee-based" sales consultants has attracted industry attention, marking an important attempt by small and medium-sized insurance companies to respond to regulatory calls and explore reforms in individual insurance marketing systems [1][2]. Group 1: Traditional Individual Insurance Marketing Challenges - Since the introduction of the personal insurance agent system in 1992, the number of insurance agents peaked at over 10 million, significantly boosting life insurance premiums from billions to trillions [1]. - The traditional individual insurance marketing model faces challenges due to economic cycles, structural issues within the industry, and tightening regulations, leading to high dropout rates and a lack of systematic training [1]. - The professional dignity, capabilities, and survival status of insurance sales personnel are crucial for the success of channel transformation [1]. Group 2: Regulatory Support and Employee-Based Model - In April, the Financial Regulatory Bureau issued a notice promoting the professional development of insurance sales personnel, allowing for the exploration of employee-based or agency-based roles under labor contracts [2]. - The "employee-based" insurance sales consultant model involves direct employment by insurance companies, providing formal employment status and benefits such as social insurance and a dual salary structure [2]. Group 3: Industry Expectations and Professional Value - Many insurance sales personnel express optimism about the "employee-based" model, viewing it as a means to enhance job security and professional identity [4]. - The transition from agency to employee status represents a fundamental shift in professional logic, moving from a commission-based focus to a service-oriented approach [4]. Group 4: Current Practices and Challenges - The "employee-based" model is not new, having been successfully implemented in mature markets like Japan and Taiwan, with domestic companies exploring similar paths [5]. - However, the scale of implementation in China remains limited, with most companies maintaining only a few hundred employees under this model [5]. Group 5: Future of Employee-Based Model - The insurance sales landscape is undergoing profound changes, with a shift from merely selling policies to providing comprehensive risk management solutions, making professionalization essential [6]. - Despite support for the "employee-based" model, challenges such as high labor costs and the need for a balanced commission structure remain significant [7]. - Experts predict that the proportion of "employee-based" insurance sales consultants will be around 10%, equating to approximately 250,000 individuals [7]. Group 6: Recommendations for Transition - Recommendations for addressing the challenges of transitioning to an "employee-based" model include resolving tax inconsistencies, optimizing cost structures, and establishing a comprehensive incentive system [8]. - The transition is complex and requires insurance companies to tailor their approaches based on their unique operational characteristics and resources [8].

Core Viewpoint - China Pacific Insurance (CPIC) is leveraging its partnership with actress Sun Li to enhance public awareness and understanding of the insurance industry through the popular TV drama "A Good Life" [2][3][5]. Group 1: Partnership and Brand Strategy - CPIC's collaboration with Sun Li stems from her role in the TV drama "A Good Life," which is the first urban drama centered around the insurance industry, exploring various social issues related to insurance [2][4]. - The company aims to reshape public perception of insurance and increase its social recognition and trust through innovative branding efforts [3][4]. - CPIC has previously produced a documentary on critical illnesses in partnership with SMG, showcasing real customer stories to promote the message that "insurance makes life more secure" [4]. Group 2: Industry Insights and Development - The drama "A Good Life" reflects the diverse insurance needs and solutions in modern society, addressing pain points left over from the industry's rapid growth [6]. - The character development in the series illustrates the transition from traditional insurance practices to a more professional and customer-centric approach, aligning with CPIC's strategic focus on high-quality business partnerships [6][7]. - CPIC emphasizes the importance of a professional, warm, and trustworthy agent workforce as part of its development strategy, aiming to enhance the overall quality of its service [6][7]. Group 3: Audience Engagement and Impact - The series has sparked deeper discussions about insurance among the public and industry professionals, leading to increased media coverage and public interest in insurance education [5][6]. - The show's success is evidenced by its high viewership ratings and social media engagement, indicating a strong public response to the themes presented [4][5].

Core Viewpoint - China Pacific Insurance (CPIC) is leveraging its partnership with actress Sun Li to enhance public understanding and recognition of the insurance industry through the popular TV series "A Good Life" [3][4][5] Group 1: Partnership and Brand Strategy - CPIC's collaboration with Sun Li stems from her role in the TV series "A Good Life," which focuses on various social issues related to insurance, such as healthcare, retirement, and family finance [3][4] - The company aims to reshape public perception of insurance and increase its social acceptance and trust through innovative branding efforts [4][6] - CPIC has previously launched a documentary on critical illness in partnership with SMG, showcasing real customer stories to promote the message that "insurance makes life more secure" [4][6] Group 2: Impact of the TV Series - "A Good Life" has achieved significant viewership, becoming the highest-rated show on CCTV-8 for the year, with over 1 billion views across platforms [5] - The series has sparked deeper discussions about insurance among the public and industry professionals, leading to increased awareness and understanding of insurance topics [5][6] - The characters in the series reflect the evolution of the insurance industry, highlighting the need for a shift towards a more professional and customer-centric approach [6][8] Group 3: High-Quality Development and Transformation - CPIC is committed to high-quality development, focusing on customer value and the professionalization of its agent workforce as part of its strategic goals [8] - The company emphasizes the importance of a professional, warm, and trustworthy agent team, which aligns with its vision for transforming the insurance business [6][8] - The partnership with Sun Li is seen as a way to enhance the recognition and pride of insurance professionals, promoting a positive image of the industry [7][8]