该剧引起了更多公众与从业者对于保险更深层次的认知和讨论，众多主流媒体和行业自媒体也结 合剧情多角度展开保险话题，保险科普知识点鲜活落地。 从党的二十届三中全会到新"国十条"的发布，党和政府赋予保险业在服务金融强国建设和中国式 现代化新征程中全新的历史定位。当下民众对保险的需求日益广泛和深入，然而对于保险的理解 尚有不足，对保险业的认可度也亟待提升。 "我们认为，保险教育不该是保险公司单方面输出，要持续探索更柔性、更能引起共鸣的方式传 递保险的本质初心，唤起公众对于风险保障的主动思考和提前规划"，谈及本次合作，中国太保 寿险总经理助理刘余庆这样说。近年来，中国太保寿险频频打出具有行业引领性的品牌动作，致 力于重塑公众保险认知、增强保险的社会认可度和信任感。 2024年，中国太保寿险就携手SMG《人间世》团队打造了行业首部重疾纪录片，并于"7·8保险 公众宣传日"之际推出，以真实的客户故事传递"保险，让生活更有底气"，引起行业内外广泛关 注。而在本次合作中，中国太保寿险一方面作为《蛮好的人生》行业顾问，在保险相关剧情设 置、角色塑造等方面为主创团队提供顾问意见；另一方面，向该剧剧组约700人提供了团体保险 保障方 ...

Core Viewpoint - China Pacific Insurance (CPIC) is leveraging its partnership with actress Sun Li to enhance public understanding and recognition of the insurance industry through the popular TV series "A Good Life" [3][4][5] Group 1: Partnership and Brand Strategy - CPIC's collaboration with Sun Li stems from her role in the TV series "A Good Life," which focuses on various social issues related to insurance, such as healthcare, retirement, and family finance [3][4] - The company aims to reshape public perception of insurance and increase its social acceptance and trust through innovative branding efforts [4][6] - CPIC has previously launched a documentary on critical illness in partnership with SMG, showcasing real customer stories to promote the message that "insurance makes life more secure" [4][6] Group 2: Impact of the TV Series - "A Good Life" has achieved significant viewership, becoming the highest-rated show on CCTV-8 for the year, with over 1 billion views across platforms [5] - The series has sparked deeper discussions about insurance among the public and industry professionals, leading to increased awareness and understanding of insurance topics [5][6] - The characters in the series reflect the evolution of the insurance industry, highlighting the need for a shift towards a more professional and customer-centric approach [6][8] Group 3: High-Quality Development and Transformation - CPIC is committed to high-quality development, focusing on customer value and the professionalization of its agent workforce as part of its strategic goals [8] - The company emphasizes the importance of a professional, warm, and trustworthy agent team, which aligns with its vision for transforming the insurance business [6][8] - The partnership with Sun Li is seen as a way to enhance the recognition and pride of insurance professionals, promoting a positive image of the industry [7][8]