Core Viewpoint - The investigation reveals significant price discrepancies in sunscreen products, with low-cost options often lacking adequate active ingredients and falsely advertising their SPF values. This raises concerns about consumer safety and product efficacy in a market that is currently experiencing high demand due to seasonal UV exposure [1][2][5]. Industry Insights - The price range for sunscreen products varies widely, with some priced as low as 0.99 yuan and others reaching several hundred yuan. The average price for popular products on e-commerce platforms is above 60 yuan, while low-cost options have sold over a million units [2][5]. - Manufacturers can produce sunscreen at a very low cost, with some claiming that the raw material cost for a 50ml tube can be as low as 3 yuan. Even when sold at 30 yuan, manufacturers can achieve a profit margin of approximately 9 times [2][5][6]. - Common practices in the industry include diluting active ingredients and mislabeling SPF values. Some manufacturers take advantage of regulatory loopholes, believing that their products will not be subject to random inspections [6][7]. Regulatory Environment - The sunscreen industry is subject to strict regulations, requiring special registration for products with sun protection claims. However, some companies still engage in practices like "certificate swapping" to bypass these regulations [9][10]. - Despite the existence of regulations, some manufacturers continue to offer services that facilitate the creation of brands without the necessary certifications, indicating ongoing compliance issues within the industry [10][11]. Consumer Guidance - Experts suggest that consumers should prioritize brands with stringent quality control and comprehensive oversight of their production processes. The effectiveness of sunscreen is not solely determined by its SPF rating; the quality of ingredients and manufacturing processes also play crucial roles [19][20][22]. - Recommendations for selecting sunscreen include considering the brand's reputation, the specific use case, and individual skin sensitivity. It is advised to choose products with official certifications to ensure safety and efficacy [22][23][24].

Core Insights - The competition in the sunscreen cosmetics market is intensifying, with numerous domestic and international brands launching new products, including Miss Tina, Plant Doctor, Anessa, and Huaxizi [2] - Consumer demand is driving the growth of sunscreen beauty products, with 38.82% of consumers using them daily, an increase of 12.71 percentage points since 2020 [2] - Despite the increase in product launches, market growth is slowing, with the market size expected to decrease from 31.37 billion yuan in 2022 to 29.78 billion yuan in 2024, although recovery is anticipated in the coming years [2] Market Trends - Brands are focusing on niche segments, with sunscreen foundation becoming a popular category, showing a sales increase of 517.7% year-on-year in 2024 [2] - Outdoor sunscreen products are also gaining traction, with brands like Anessa and Diqiao launching new offerings tailored for outdoor use [2] - Product development emphasizes efficacy and ingredient upgrades, with innovations such as Lin Qingxuan's "net film sunscreen technology" and Miss Tina's "royal light filter" [2] Brand Dynamics - Foreign brands like Miss Tina and Anessa currently dominate the market, but domestic brands are gaining traction through competitive pricing, with products from brands like Meikang Fendai and Liusi Mu performing well on platforms like Douyin [3] - The transaction volume for mid-to-high-end products priced between 200 yuan and 500 yuan has surpassed that of products priced between 50 yuan and 100 yuan on the "Tao Tian" platform [3] - As summer approaches, competition in the sunscreen cosmetics sector is expected to intensify further [3]