Core Viewpoint - The article highlights a specialized anti-fraud campaign conducted by Minsheng Bank's Jinan branch, targeting young employees in e-commerce and online sales, aiming to enhance their awareness and ability to identify scams such as cash-back fraud and anonymous transactions during the Financial Education Promotion Week in September 2025 [1][4]. Group 1: Campaign Details - The campaign focused on the "new citizens" youth employee group, utilizing a three-dimensional promotional model that includes scenario-based presentations, immersive interactions, and one-on-one Q&A sessions to effectively convey anti-fraud knowledge [2][3]. - A real case of fraud involving an employee who lost tens of thousands due to cash-back scams was used as a teaching tool, breaking down the scam's mechanics and highlighting the evolving tactics used by fraudsters [2][3]. Group 2: Engagement and Effectiveness - The interactive segment included a dice-throwing quiz game to reinforce memory retention, with participants answering questions related to the core characteristics of cash-back fraud and the risks of anonymous transactions [3]. - The event reached over 400 young employees, distributed more than 550 promotional materials, and achieved a 92% accuracy rate in quiz responses, indicating strong engagement and recognition from both the company and its employees [4]. Group 3: Future Initiatives - Minsheng Bank's Jinan branch plans to continue focusing on the financial needs of the "new citizens" group, employing more tailored promotional methods to strengthen the financial safety net for young individuals in urban settings [4].

Core Viewpoint - The article highlights the efforts of Minsheng Bank's Jining Yanzhou branch in promoting financial literacy and preventing gambling-related fraud through community outreach and educational activities [1][2] Group 1: Promotional Activities - Minsheng Bank's Jining Yanzhou branch conducted a themed promotional event focused on preventing gambling and fraud to enhance public financial literacy and protect citizens' financial interests [1] - The bank utilized its lobby as the main venue for the campaign, displaying posters and distributing financial knowledge brochures to facilitate customer learning [1] - Staff engaged with customers during transactions to educate them on financial knowledge and fraud prevention, using real-life scam examples to raise awareness [1] Group 2: Community Engagement - The bank extended its outreach beyond the branch by distributing anti-fraud materials in nearby communities, such as Ruima Mingmen and Baiyitang, to educate residents about the characteristics and dangers of telecom fraud [2] - The initiative included presentations at local companies to inform employees about fraud prevention, thereby broadening the reach of the campaign [2] - The promotional activities reached over 120 individuals and distributed more than 200 informational brochures, demonstrating the bank's commitment to ongoing community education [2]

Core Viewpoint - The article highlights the increasing risk of fraud targeting students seeking part-time jobs during the employment season, emphasizing the need for awareness and caution among this demographic [1][2]. Group 1: Fraud Awareness and Prevention - Students are becoming prime targets for fraudsters as they search for part-time job opportunities during their holidays [1]. - A recent event organized by a local bank included knowledge dissemination on anti-fraud measures, utilizing real-life examples to engage students and teachers [1]. - Specific fraud cases discussed included renting bank cards for commission, using "scoring" platforms for rebates, and renting payment accounts for money laundering [1]. Group 2: Practical Tips and Resources - The bank provided concise anti-fraud tips, such as safeguarding personal identification documents and not sharing payment tools with others to prevent unintentional facilitation of criminal activities [2]. - A rapid response channel for victims of electronic fraud was introduced, allowing individuals to seek assistance from bank staff in addition to police support [2]. - The event successfully engaged over 50 participants and distributed 65 informational brochures, enhancing both staff and student awareness of fraud prevention [2].

Core Insights - The "International Quality Innovation Competition" awarded the "Creation of a Full-Process Intelligent Anti-Gambling and Anti-Fraud Education System Project" by Guangfa Credit Card Center the first prize in the education innovation category, marking a significant achievement for Chinese banking on an international stage [1][2] Group 1: Project Overview - The project focuses on building a comprehensive anti-gambling and anti-fraud education system through technology empowerment and multi-dimensional education integration, covering preemptive, ongoing, and post-event measures [1][3] - Guangfa Credit Card Center's project was selected from 557 entries and underwent rigorous evaluations, ultimately winning in a highly competitive environment [2][3] Group 2: Technological and Educational Integration - The project employs a dual-engine approach of "technology + education," utilizing advanced big data architecture, AI, real-time computing, and knowledge graph technologies to create a closed-loop education system [4] - The system includes pre-education, real-time alerts, and post-event dynamic push notifications to enhance public awareness and skills against gambling and fraud [4] Group 3: Achievements and Impact - The implementation of the project led to significant improvements in the identification and education rates of fraud-prone customers, with transaction recognition times reduced to milliseconds [5][6] - The project has successfully decreased the complaint rates from high-risk customers and has saved cardholders millions in direct economic losses [6] - User satisfaction with the anti-fraud education initiatives has increased, as evidenced by a monthly average of over 180,000 visits to the security center of the "Discover Excitement" app [6]