零售企业数字化转型
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“品质零售·融聚共生”绘就产业高质量发展新图景2025北京零售商品博览会盛大启幕!
Jing Ji Guan Cha Wang· 2025-11-21 10:47
11月21日,2025北京零售商品博览会在北京展览馆正式拉开帷幕。本届展会由中国商业联合会、北京市 商业联合会联合主办,北京希肯国际文化集团联合协办,北京售放传媒广告有限公司承办,经济观察报 作为战略合作媒体提供全程支持,为零售行业搭建起集资源对接、趋势研判、创新展示于一体的高端交 流平台。 本届博览会以"品质零售·融聚共生"为核心主题,立足北京国际交往中心核心定位,深度联动生产商、 品牌商、渠道商、零售商等产业链各环节,致力于成为引领行业升级、激活消费潜力的标杆盛会。 博览会展览面积达6000余平方米,吸引百余家优质展商集中参展,200件创新展品精彩亮相,覆盖进口 食品、乳品饮料、休闲食品、地方名优特产、日用日化等多个核心消费板块。参展阵容星光熠熠,北冰 洋、蒙牛、伊利、BLANKSOCKS、中地乳业、青岛啤酒(600600)、雪花啤酒、明治、百事可乐、元 气森林、味动力、椰轻说、奈雪的茶、葡口、康师傅、今麦郎、露露、旺旺、弗德莱博、主板上市印刷 品牌纸上摩登、年轻饮品品牌果子熟了等行业知名品牌齐聚一堂,全方位展现零售产业的多元魅力与创 新活力。 开幕式上,中国商业联合会党委书记姜明指出,零售业事关国计民生 ...
“热搜”体质的山姆与舆论的闹剧
36氪未来消费· 2025-11-05 00:05
Core Viewpoint - The recent controversy surrounding Sam's Club's app changes is primarily a misunderstanding related to timing, rather than a direct result of the new leadership's actions [5][7]. Group 1: Leadership Changes and App Controversy - Sam's Club recently appointed a new president, which coincided with a surge of discussions about changes to the app, leading to speculation about the membership model being altered [4]. - The adjustments that sparked the debate had actually begun testing in late August, well before the new president's arrival on October 27, indicating that the changes were part of routine updates rather than a new direction initiated by the new leadership [5][6]. Group 2: Consumer Feedback and Company Response - In response to member feedback, Sam's Club reverted some app features to original formats, including changing product images back to real photos, demonstrating the company's willingness to listen to its members [8]. - Concerns about product information being obscured in the app are not new; this practice has been in place for several years to manage variations in product details due to regional differences [9]. Group 3: Social Media Dynamics and Misinformation - The discourse surrounding the app changes includes voices that may not represent genuine consumer concerns, as many accounts appear to be promoting alternative products while criticizing Sam's offerings [10]. - The situation reflects a broader issue in retail digital transformation, where routine operational changes can clash with irrational social media narratives, complicating consumer perceptions [12].