11月21日，2025北京零售商品博览会在北京展览馆正式拉开帷幕。本届展会由中国商业联合会、北京市 商业联合会联合主办，北京希肯国际文化集团联合协办，北京售放传媒广告有限公司承办，经济观察报 作为战略合作媒体提供全程支持，为零售行业搭建起集资源对接、趋势研判、创新展示于一体的高端交 流平台。 本届博览会以"品质零售·融聚共生"为核心主题，立足北京国际交往中心核心定位，深度联动生产商、 品牌商、渠道商、零售商等产业链各环节，致力于成为引领行业升级、激活消费潜力的标杆盛会。 博览会展览面积达6000余平方米，吸引百余家优质展商集中参展，200件创新展品精彩亮相，覆盖进口 食品、乳品饮料、休闲食品、地方名优特产、日用日化等多个核心消费板块。参展阵容星光熠熠，北冰 洋、蒙牛、伊利、BLANKSOCKS、中地乳业、青岛啤酒（600600）、雪花啤酒、明治、百事可乐、元 气森林、味动力、椰轻说、奈雪的茶、葡口、康师傅、今麦郎、露露、旺旺、弗德莱博、主板上市印刷 品牌纸上摩登、年轻饮品品牌果子熟了等行业知名品牌齐聚一堂，全方位展现零售产业的多元魅力与创 新活力。 开幕式上，中国商业联合会党委书记姜明指出，零售业事关国计民生 ...

Core Insights - The trend of "0 sugar, 0 calories, 0 fat" has dominated the food and beverage industry, becoming a prominent symbol of health consciousness [1] - Consumers are beginning to realize that health is not solely defined by "0 sugar," leading to a more rational approach towards sugar consumption [3][4] - The industry is shifting towards "low sugar" products, balancing taste, health, and safety [4][10] Group 1: Market Trends - The rise of "0 sugar" products began with brands like Yuanqi Forest, which launched a zero-sugar sparkling water in 2018, sparking a trend in the beverage market [5] - Major brands are now introducing low-sugar options, such as Master Kong's "low sugar high fiber iced tea," which reduces sugar content by 50% to 4.5g/100ml [6][8] - The Shanghai sugar beverage grading standard will be implemented in 2024, indicating a shift in industry practices towards healthier options [10] Group 2: Product Development - New products are focusing on "reduced sugar" rather than "no sugar," with brands like Yuanqi Forest and Vita Lemon Tea launching low-sugar versions [11][20] - Brands are using natural juices and purees as sugar substitutes, which can create a perception of a cleaner label, although this may raise concerns about hidden sugars [23] - The popularity of prebiotic sparkling water in the U.S. has surged, with a tenfold market growth, emphasizing the importance of taste alongside health benefits [24] Group 3: Consumer Behavior - Consumers are becoming more discerning, preferring transparency in product labeling and the option to choose their sugar levels [16][17] - The concept of "half-sugar" is gaining traction, reflecting a desire for a balanced approach to health and indulgence [29] - The industry recognizes that both sugar and sugar substitutes have their roles, and a diverse, balanced diet is essential for true health [27]

Core Viewpoint - Beijing's cultural and tourism authorities have launched 10 industrial technology-themed travel routes to promote tourism during the upcoming National Day holiday, showcasing significant technological and cultural sites in the city [1]. Group 1: Travel Routes Overview - Route 1: Features AI digital art exhibitions and scientific experiences in Haidian District, including the Three Mountains and Five Gardens Cultural Arts Center and the Zhongguancun Science City Planning Exhibition Hall [1]. - Route 2: Offers an interactive experience with China's first artificial satellite and explores the history of railways, including the Beijing Satellite Manufacturing Factory and the Beijing Aerospace Museum [3]. - Route 3: Highlights the rapid car manufacturing process and includes visits to a robotics-themed restaurant and the Xiaomi automobile factory [5]. - Route 4: Focuses on traditional crafts like cloisonné and includes visits to the Beijing Enamel Factory and various museums [7]. - Route 5: Aims to honor scientific pioneers while exploring the central axis of Beijing [10]. - Route 6: Features a giant movie screen and a night tour along the Liangma River, including stops at the China Film Museum and creative parks [11]. - Route 7: Encourages visits to cultural and creative towns for photography opportunities [11]. - Route 8: Involves climbing the Shougang High Furnace and experiencing XR science fiction at the SOREAL Science Fiction Park [13]. - Route 9: Showcases off-road vehicle manufacturing and the tasting of local liquor, including visits to the Beijing Off-Road Vehicle Intelligent Factory [14][16]. - Route 10: Provides hands-on experiences in making local beverages and health products at various factories [17].

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones: Old Brand Map Zone, Old Brand Product Zone, Live Streaming Zone, and Platform Promotion Zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The Old Brand Product Zone showcases classic products such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products like "Beijing You Li" and the "Jingjing Tiger" series, highlighting the achievements in revitalizing old brands and supporting consumption [1] - The "Jingqi Direct Sale" platform launched the "Old Brand Online Map 1.0," which utilizes an interactive screen for visual operations, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's old brands [1] - This initiative enriches the brand matrix of old brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises [1]

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones, including a time-honored brand map zone, a time-honored product zone, a live streaming zone, and a platform promotion zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The exhibition showcases classic products from time-honored brands such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products under the "Beijing You Li" brand and self-owned brand tea products, highlighting the achievements of "Jingqi Direct Sale" in promoting the youthfulness of time-honored brands and consumer assistance [1] - The "Jingqi Direct Sale" platform launched the "Time-Honored Brand Online Map 1.0" at the fair, which utilizes an interactive large screen for visual operation, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's time-honored brands [1] - This initiative enriches the brand matrix of time-honored brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises, thus enabling a two-way empowerment of brand culture and consumer experience [1]

Core Viewpoint - Beijing Yiqing Holding Co., Ltd. showcased its innovative achievements in green manufacturing, artificial intelligence, new materials research, and livelihood services at the 2025 China International Service Trade Fair, emphasizing the responsibilities and commitments of state-owned enterprises in the capital [1][3]. Group 1: Innovation and Technology - The "Orange Life" exhibition highlighted the complete chain of the Hongju industry by Beibingyang, demonstrating efficient resource utilization through immersive interactive experiences [1]. - Intelligent robots "Clever" and "BunBun" attracted attention in the smart exhibition area, showcasing the application of AI technology in the light industry [2]. - Dahu Technology's A15 cloud intelligent embroidery system became a focal point, integrating cloud versioning, image recognition, and IoT technology for personalized embroidery services [2]. Group 2: Product and Service Offerings - Yili Company presented a variety of products including snacks, cooked food, baked goods, and ice products, enhancing the interactive experience with activities like "sandbag throwing" [1]. - The "Walking Glasses Store" by the Glass Group provided professional optical services on-site, showcasing a commitment to consumer needs [3]. - The "Xinghai Tantan" smart instrument introduced by Xinghai Group simplified music experiences through app and keyboard light interaction [2]. Group 3: Corporate Responsibility and Strategy - Yiqing Holding's presentation reflected its mission and vitality in supporting the core functions of the capital and contributing to national development strategies [3].

Group 1 - The event organized by the labor union of the Beijing Light Food Group on September 6 aimed to enhance employee welfare and stimulate consumption through a carnival that integrated various brand resources [1][3] - The carnival featured products from multiple brands, including Yi Li fruit bread, vitamin bread, and Beibingyang soda, creating an immersive consumer experience with interactive zones [1] - The event utilized a combination of online and offline strategies, focusing on electronic consumption vouchers to promote spending and improve employee benefits through digital means [3] Group 2 - The electronic consumption vouchers were distributed via the union's own digital platform, Jingqing Youxuan, allowing employees to easily access and redeem them [3] - The vouchers support both offline store transactions and online shopping, streamlining the traditional welfare distribution process and offering employees more flexible and diverse consumption options [3]

Group 1 - The "2025 Cool Asia International Beer Festival and Shuanghe Sheng Five-Star Craft Beer Festival" is being held at Beichenhui Shopping Mall from August 9 to August 24, providing a "beer + food" leisure and interactive experience [1] - The event features multiple products from Shuanghe Sheng Beer, including German wheat beer, Shuanghe Sheng Wu Yutai jasmine tea beer, and IPA [1] - The festival is organized by a subsidiary of Yiqing Holdings, showcasing various brands such as Beibingyang soda, Hongxing Erguotou, Longhui wine, and Yili classic pastries, aiming to inject vitality into Beijing's summer nights [1] Group 2 - The summer season is identified as a peak time for tourism and a golden window for developing the night economy, with Ele.me reporting a 120% month-on-month increase in night orders in Beijing since July [1] - Traditional late-night food orders, such as lobster and barbecue, have seen a month-on-month increase of over 80%, while local snacks, regional dishes, stews, and noodles have experienced a growth of over 140% [1] - To capitalize on the night consumption opportunities, many restaurants are extending operating hours and launching late-night themed menus to further unleash consumer potential [1]

Core Viewpoint - Hubei Shiyan is transforming its ecological water resources into economic value, achieving over 40 billion yuan in comprehensive water economy output, thus becoming a new engine for high-quality regional economic development [1][4]. Group 1: Water Economy Development - The city has developed a water economy with 355 enterprises, achieving a total output value exceeding 40 billion yuan, with Danjiangkou City contributing 18 billion yuan [4]. - The water economy in Shiyan has seen a year-on-year growth of 9.7% in the first four months of 2025, reaching a total output value of 14.2 billion yuan [4]. - The integration of water resources into agriculture has led to the development of 450,000 acres of water-friendly agriculture, significantly increasing farmers' incomes [3]. Group 2: Industrial Innovation and Transformation - The establishment of a modern industrial cluster is underway, with a focus on logistics and supply chain optimization to reduce costs for food and beverage companies [5][7]. - The creation of a water resource processing industry cluster aims to expand the scale of water resource processing, forming an integrated industry chain from source water to functional beverages [6]. - The transformation of traditional products, such as Huangjiu, into trendy brands has increased their market valuation to 1.33 billion yuan, reflecting the shift in consumer demographics [8]. Group 3: Environmental and Quality Standards - Danjiangkou Reservoir maintains high water quality, with 107 out of 109 monitoring indicators meeting Class I standards, supporting the high-quality development of the water industry [2]. - The establishment of a long-term mechanism for water quality protection and industrial development is being implemented to ensure sustainable growth [9]. - The region is enhancing its public brand influence, with "Wudang Mountain Water" and "Danjiangkou" becoming recognized names in the green food and beverage industry [9].

Core Insights - Industrial tourism is emerging as a new highlight in the cultural tourism market, attracting more visitors through its unique charm [1] - The demand for tourism has shifted from superficial sightseeing to deep experiences that resonate emotionally with consumers, with 70% of tourists prioritizing "emotional value" in their travel choices [1] - Current industrial tourism products are still in the early stages of development, lacking in-depth cultural exploration and creative design, resulting in a lack of distinctiveness and themes [1] Group 1 - Industrial tourism leverages industrial landscapes, culture, and heritage to showcase the history and achievements of industrial development, fulfilling multiple functions such as tourism, culture, and education [1] - High-quality cultural IP is essential for enhancing industrial tourism, as it can create diverse derivative content and foster emotional connections with visitors [2] - Increasing the participatory nature of industrial tourism products can enhance emotional investment from tourists, as seen in various interactive experiences offered in different regions [2] Group 2 - Industrial tourism plays a crucial role in promoting the integration of secondary and tertiary industries, as well as driving innovation and transformation [3] - There is a need to transform industrial heritage from productive resources into creative experiential spaces, focusing on immersive, interactive, and personalized experiences [3] - This transformation can cultivate new urban development momentum and inject lasting vitality into the construction of a modern industrial power [3]