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美团暂停“团好货” 曾尝试用外卖导流电商
Bei Jing Shang Bao· 2025-12-15 05:10
Core Insights - Meituan has decided to suspend its "Tuan Hao Huo" business to focus on exploring new retail formats, indicating a strategic shift in its operations [2] Group 1: Business Overview - "Tuan Hao Huo" was launched in August 2020 as a B2C e-commerce initiative and was later integrated into the Meituan app as a primary entry point [2] - The business aimed to accumulate experience in product retail but faced challenges in meeting the demands of instant retail users in the evolving grocery retail sector [2] Group 2: Strategic Shift - Since 2025, Meituan has been intensifying its exploration of new retail formats, aiming for a strategic transformation in retail [2] - In June, Meituan announced plans to expand its instant retail offerings, including the continued diversification of its flash purchase business and the gradual expansion of "Xiang Supermarket" to all first- and second-tier cities [2] - Currently, "Xiang Supermarket" has established a service network covering over 30 cities, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen [2]
美团暂停“团好货”,曾尝试用外卖导流电商
Bei Jing Shang Bao· 2025-12-15 04:54
Core Viewpoint - Meituan has decided to suspend its "Tuan Hao Huo" business to focus on exploring new retail formats, responding to the evolving demands of the grocery retail industry [1] Group 1: Business Decision - The internal email from Meituan's grocery retail management team indicates that the decision to pause the Tuan Hao Huo business was made after thorough research and discussion [1] - Tuan Hao Huo, initially launched in August 2020 as a B2C e-commerce initiative, was integrated into the Meituan app in December 2020 and later rebranded as Meituan E-commerce [1] - The email states that while Tuan Hao Huo has accumulated experience in product retail, the rapid innovation in the grocery retail sector has made it challenging for express e-commerce to meet the immediate retail needs of users [1] Group 2: Strategic Shift - Since 2025, Meituan has been intensifying its exploration of new retail formats, aiming for a strategic transformation and upgrade in retail [1] - In June, Meituan announced plans to fully expand into instant retail, including the continued diversification of its flash purchase business and the gradual expansion of its "Xiaoxiang Supermarket" to all first- and second-tier cities [1] - Currently, Xiaoxiang Supermarket's service network covers over 30 cities nationwide, including major cities like Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, and Xi'an [1]