Core Viewpoint - The company, Cha Yan Yue Se, is expanding its retail business overseas through e-commerce platforms, marking a significant step in its international strategy [2][10]. Group 1: E-commerce Expansion - Cha Yan Yue Se has announced the establishment of its own Shopify store and brand self-operated stores on platforms like Amazon, TikTok Shop, Walmart, Weee, and Yami, starting operations from July 9 [2]. - The decision to enter the overseas market, particularly the U.S., was influenced by customer feedback indicating the availability of its products on various online platforms during travels [4]. - The company aims to leverage its e-commerce presence to enhance brand visibility and customer engagement in international markets [10]. Group 2: Product Development and Innovation - Since 2020, Cha Yan Yue Se has focused on developing its retail product line, emphasizing high-frequency repurchase categories such as tea and snacks [4]. - The company has designed and launched over 500 SKUs by May 2025, covering various categories including tea, snacks, stationery, and daily necessities [5]. - A new R&D production base is set to commence operations in 2025, aimed at enhancing the standardization and stability of core raw materials, thus supporting continuous product innovation [6]. Group 3: Sales Performance - In 2023, Cha Yan Yue Se's Tmall flagship store ranked among the top three in its category, with retail e-commerce sales exceeding 100 million in 2024, reflecting a 12-fold year-on-year increase [9]. - The company has attracted over 2.27 million followers across various e-commerce platforms, with specific snack products achieving significant sales milestones [9].

Core Insights - The company, Cha Yan Yue Se, officially announced its entry into the overseas retail market through e-commerce on July 9, 2023, establishing independent online stores on platforms like Shopify, Amazon, TikTok Shop, Walmart, Weee, and Yami [1][2] Group 1: E-commerce Expansion - The decision to expand into overseas e-commerce was influenced by customer feedback indicating the presence of Cha Yan Yue Se products in international markets, particularly in the United States [2] - As of July 9, 2023, the company has launched its e-commerce stores, marking its first step into the U.S. market [1][2] Group 2: Retail Strategy - Cha Yan Yue Se operates nearly 1,000 offline stores across Hunan, Hubei, Jiangsu, and Chongqing, focusing on high-frequency repurchase categories like tea and snacks [2] - The company has developed a "beverage + retail" model to drive customer traffic to physical stores, creating a brand ecosystem that integrates beverages and retail products [2][3] Group 3: Product Development and Sales Performance - By May 2025, Cha Yan Yue Se plans to launch over 500 SKUs, including tea, snacks, stationery, and daily necessities, supported by a new R&D production base [3] - The company has seen significant growth in its online sales, with its Tmall flagship store ranking among the top three in its category and retail e-commerce sales exceeding 100 million yuan in 2024, a 12-fold increase year-on-year [3][4] Group 4: Consumer Engagement and Brand Positioning - The company has attracted over 2.272 million followers across various e-commerce platforms, with specific snack products achieving monthly sales exceeding one million [4] - Cha Yan Yue Se aims to enhance consumer interaction and convey its brand values through product quality and flavor, positioning itself as a significant player in the overseas market [4][6]