Core Viewpoint - Ganyuan Foods reported a decline in both revenue and profit for the first half of 2025, attributing the downturn to rising raw material costs, increased sales expenses, and ineffective marketing strategies [1][2]. Financial Performance - The company achieved a revenue of 945 million yuan, a year-on-year decrease of 9.34% [1]. - The net profit attributable to shareholders was 74.61 million yuan, down 55.2% year-on-year [1]. - Sales expenses increased to 175 million yuan, a rise of 26.59% compared to the previous year [1]. Marketing and Brand Strategy - Ganyuan Foods engaged actor Ding Yuxi as a brand ambassador and launched various marketing campaigns across multiple cities [2]. - Despite significant marketing investments, the company did not see a corresponding increase in sales, indicating a potential misalignment with target audiences [2]. Product Performance - Revenue from the five major product categories declined, with the comprehensive nut and bean series down 19.92% to 273 million yuan [3]. - The only category to see growth was the broad bean series, which increased by 2.11% to 125 million yuan, although sales volume fell by 4.62% [3]. International Expansion - Ganyuan Foods reported significant growth in overseas markets, achieving revenue of 44.13 million yuan, a year-on-year increase of 162.92% [3]. - The proportion of overseas revenue rose from 1.61% to 4.67%, with the number of overseas distributors increasing to 38 [3]. Industry Insights - Analysts suggest that many domestic companies are reaching growth limits in local markets, making international expansion a promising avenue for growth [4].

Core Insights - Ganyuan Foods reported a decline in both revenue and profit for the first half of 2025, with revenue at 945 million yuan, down 9.34% year-on-year, and net profit at 74.61 million yuan, down 55.2% [2] - The company attributed the decline to rising raw material costs, particularly palm oil, and increased sales expenses due to marketing efforts that have not yet yielded short-term results [2][3] - Despite the overall revenue decline, Ganyuan Foods saw significant growth in overseas markets, with revenue from international sales reaching 44.13 million yuan, up 162.92% year-on-year, now accounting for 4.67% of total revenue [4] Revenue Breakdown - The revenue from the mixed nuts and bean products series was 273 million yuan, down 19.92% year-on-year [4] - The green pea series generated 234 million yuan, down 1.56% year-on-year [4] - The sunflower seed series brought in 125 million yuan, down 9.51% year-on-year [4] - Other products, including rice cakes and potato chips, achieved revenue of 175 million yuan, down 11.50% year-on-year [4] - The broad bean series saw a slight increase in revenue to 125 million yuan, up 2.11% year-on-year, although sales volume decreased by 4.62% [4] Marketing and Brand Strategy - Ganyuan Foods has invested heavily in marketing, including appointing popular celebrity Ding Yuxi as a brand ambassador and launching various promotional activities across multiple cities [3] - The company increased its sales expenses to 175 million yuan, a rise of 26.59% year-on-year, with promotional costs increasing by 49.47% [2][3] - Despite these efforts, experts suggest that the marketing strategy may not effectively reach target consumers, leading to insufficient conversion of marketing efforts into sales [3] Market Trends and Challenges - The company is facing challenges as consumer preferences shift towards innovative, healthy, and personalized snacks, which traditional bean snacks may not meet [4] - Ganyuan Foods is undergoing a transitional phase as it expands its product range beyond its traditional offerings, which has led to a period of adjustment and declining sales across most product categories [3][4]