Workflow
静奢
icon
Search documents
刚刚!Prada,也“崩了”!
中国基金报· 2025-07-31 06:05
Core Viewpoint - The luxury goods growth model is being questioned as major players like Prada, LVMH, and Kering report disappointing earnings, raising concerns about the sustainability of their growth strategies [2][10]. Financial Performance - Prada Group's financial report for the first half of 2025 shows adjusted EBIT of approximately €618.5 million, a year-on-year increase of 7.55% [6]. - Net income reached about €386 million, reflecting a slight increase of 0.62% year-on-year [6]. - Retail sales net revenue grew by 10.1% year-on-year, with retail sales accounting for 89.5% of total net revenue [6]. Brand Performance - There is a stark contrast in performance between the two core brands: Prada's revenue declined in Q2, while Miu Miu experienced a significant growth of 49% [7][9]. - At fixed exchange rates, Prada's retail sales net revenue slightly decreased by 2%, while Miu Miu's retail sales net revenue surged [7]. Market Trends - All major markets reported growth: Asia-Pacific up 10.4%, Europe up 8.6%, Americas up 12.4%, Japan up 4.3%, and the Middle East showing a remarkable increase of 25.7% [7]. - Morgan Stanley noted that Prada's Q2 performance was below expectations due to a slowdown in luxury consumption among cross-border travelers, with a year-on-year sales growth rate of 6.1% compared to 12.5% in Q1 [7]. Future Outlook - Prada has issued a warning for the second half of the year regarding uncertainties in the recovery of the tourism sector, while emphasizing three certainties: maintaining a full-price sales strategy, reviewing operational efficiency quarterly, and avoiding "shortcut" growth [8]. - Miu Miu plans to expand its market share in leather goods and introduce new store experiences globally, while Prada aims to sustain growth through precise retail strategies and new store openings [9]. Industry Challenges - The luxury goods sector is facing significant challenges, potentially experiencing its largest setback in 15 years due to economic uncertainties and changing consumer sentiments, particularly among younger generations [11]. - Brands with prominent logos are struggling, while those with subtle branding, such as Loro Piana and Brunello Cucinelli, are seeing growth, indicating a shift in consumer preferences towards understated luxury [12].